INTERNATIONAL SERVICES
BUSINESS
Department of International Business
CHAPTER 3
International Tourism Services Business
Table of Content
3.1 Overview of International Tourism Services
3.2 International Tourism Service
Business
3.3 The State of International
Tourism Service Business in
Vietnam
3.1
The Concept Of
International
Tourism Services
3.1. The concept of International
Tourism Services
3.1.1. Tourism Services
3.1.1.1. Definition
Tourism is a short-term activity involving exploration, entertainment, and relaxation outside one's
usual place of residence, with the primary goal not being financial gain within the destination
Tourism services are activities that cater to the needs of sightseeing, entertainment, and
relaxation without producing tangible goods.
3.1. Overview of International Tourism
Services
3.1.1. Tourism Service
3.1.1.2. Characteristics of Tourism Services
Intangibility Dependence on Tourism Resources
Regionality Non-transferability of Tourism
Products
High-end Demand Characteristics
Seasonality of Tourism
Integration
Sensitivity
The production process is closely tied to
the consumption process, and tourism
products cannot be stored or inventoried.
3.1. Overview of International Tourism
Services
3.1.1. Tourism Services
3.1.1.3. Classification of Tourism Services
By the territorial scope of the trip:
+ International tourism
+ Domestic tourism
By the needs that generate tourism activities
By the form of organizing the trip
By the nature of the organization of international tourism services by tourism enterprises
By the nature of tourism services
3.1. Overview of International Tourism
Services
3.1.2. International Tourism Services
3.1.2.1. Definition
Tourism services are activities that meet human needs for sightseeing,
entertainment, and relaxation without producing tangible goods.
A form of tourism where the starting point and destination of tourists are located
in the territories of different countries.
The destination of tourists must be in a different country, with a different cultural
background from their native country.
3.1.2.2. Characteristics
TOURIST MUST CROSS BORDERS
TOURIST MUST SPEND FOREIGN CURRENCY AT THE TRAVEL DESTINATION
3.1. Overview of International Tourism
Services
3.1.2. International Tourism Services
3.1.2.3 THE ROLE OF INTERNATIONAL TOURISM SERVICES
THE ROLE IN THE ECONOMY
Increase income and improve social welfare
Enhance the living standards of the people
Promote the growth of Gross National Product
THE ROLE IN THE SOCIETY
Facilitate the promotion of the national image
Contribute to environmental protection
Cultural exchange and understanding
3.2.
International
Tourism Services
Business
3.2. Kinh doanh dịch vụ
du lịch quốc tế
3.2.1 3.2.2 3.2.3
Definition Role Characteristics
3.2.4 3.2.5 3.2.6
Forms Content Factors Affecting
3.2. International Tourism Service
Business
3.2.1. Concept
- It refers to organizing a series of activities to meet the international tourism needs
of individuals.
- The goal is to generate profit by providing specific services to those tourists.
The nature of International Tourism Service Business
Seeking profit through organizing international tourism activities for individuals.
3.2. International Tourism Service
3.2.2.Business
The Role of International Tourism Service Business
For the Actors of the Global Economy
Acts as a catalyst for the development of international trade
Functions as a "smokeless industry," promising high profitability and driving the
growth of other sectors
Creates opportunities for local development
Increases business opportunities for enterprises, encouraging them to excel in
their operations
Role in Economy and Society
Economie Aspect
Social Aspect
3.2. International Tourism Service
Business
3.2.3. Characteristics
Depends heavily on the tourism resources of each locality, each country
+ Tourism resources encompass natural conditions, artificial structures, and
developed services.
+ Tourism resources are natural landscapes, natural factors, and cultural values.
(Tourism Law 2017)
Seasonal business is quite common in the business sector
+ Natural conditions, especially the climate, vary between regions and seasons.
+ Major festivals and global or regional events are golden opportunities for
international tourism business.
==> Requirements for tourism service businesses and the tourism sector?
3.2. International Tourism Service
Business
3.2.4. Types of International Tourism Service
Businesses
Restaurant and hotel
businesses serving Tourism
international tourists 01 03 transportation
businesses
Businesses offering
International
travel agency
02 04 supplementary
businesses tourism services
3.2. International Tourism Service
3.2.5.Business
Fundamental Aspects of International Tourism
Service Business
3.2.5.1 3.2.5.2 3.2.5.3
Designing tourism programs Organizing promotion, Managing post-trip activities
and estimating costs sales, and implementation for tourists
of tourism programs
3.2.5.1. Designing Tourism Programs and
Estimating Costs
Analyzing the market demand of tourists
Assessing the service supply capacity in the tourism market
Defining schedules, concepts, and basic itineraries for each tour
Developing transportation plans, accommodation plans, dining arrangements, and
other related aspects
Determining the cost price and selling price of the tourism program
3.2.5.2. Organizing Promotion,
Sales, and Implementation of
Tourism Programs
01
Organizing mixed
promotions for
tourism programs
02
Organizing the sale of
all-inclusive tourism
programs
03
Organizing the
execution of tourism
programs
3.2. International Tourism Service Business
3.2.6. Factors Influencing International Tourism
Service Business
Tourism resources Living conditions of
Objective the population
Factors
Political stability and Infrastructure and
economic trend technical facilities
3.2. International Tourism Service Business
3.2.6. Factors Influencing International Tourism
Service Business
Human Resources
Subjective Factors
Relationships and ability to
connect with overseas service
companies
3.3
The State of International
Tourism Service Business in
Vietnam
3.3.The State of International Tourism Service
Business in Vietnam
3.3.1 3.3.2 3.3.3
Limitations and shortcomings in Causes of limitations and
international tourism service shortcomings in operations Solutions for overcoming
business activities in Vietnam these issues
3.3.1. Limitations and shortcomings in the
international tourism service business in
Vietnam
● Management and control of service quality and the local
tourism environment are not stringent; issues such as scams
and coercion of tourists still exist.
● Alarming problems include overpricing, bullying tourists, poor
infrastructure, and low service quality.
● The competitiveness of businesses remains low.
● Vietnam lacks distinctive products, the quality of products is
not high, and prices are not competitive.
● Traffic safety is not ensured, and the costs of electricity,
airfare, and telecommunications for tourism activities remain
high.
● The workforce for the tourism industry is lacking in both
quantity and professional skills.
3.3.2. Causes of the Limitations and
Shortcomings in Operations
● The policy system lacks consistency.
● Tourism strategies and planning are still vague and
inappropriate.Investment and market research are fragmented and
spontaneous.
● Factors such as taxes and exchange rates contribute to the challenges.
● Training and improving labor quality remain weak and underfunded.
● The strategies of the industry and businesses are not aligned.
3.3.3. Solutions for Overcoming
the Issues
Organize training sessions for both
Strengthen market research and Diversify markets and adopt direct and indirect workers to improve
promote tourism, focusing on building appropriate marketing strategies to labor quality. Enhance international
and developing the Vietnam tourism expand and attract international cooperation in training and developing
brand. tourists, yielding significant results human resources.
