Marketing Strategies Analysis on
ITC Ltd (2024)
A Comprehensive Review of ITC's
2024 Strategic Approach
Introduction to ITC Limited
• - Overview of ITC's history and evolution
• - Diversification into multiple business sectors
• [Insert ITC Logo/Image Here]
Product Portfolio
• - FMCG products: Aashirvaad, Sunfeast,
Bingo!, Yippee!
• - Lifestyle retailing: Wills Lifestyle
• - Personal care: Fiama, Vivel
• - Hotels and hospitality services
• [Insert Product Images Here]
Market Segmentation and
Targeting
• - Geographic, demographic, and
psychographic segmentation
• - Targeting diverse consumer groups based on
age, income, and lifestyle
Positioning Strategies
• - Positioned as a premium brand in the FMCG
sector
• - Emphasis on quality and innovation
Distribution Network
• - Extensive distribution channels reaching
urban and rural markets
• - Use of Carried & Forward Agents (CFAs) and
wholesale dealers
• [Insert Distribution Map/Network Visual Here]
Pricing Strategies
• - Competitive pricing for mass-market
products
• - Value-based pricing for premium offerings
Promotional Strategies
• - Integrated marketing communications using
traditional and digital media
• - Brand ambassadors for various products
(e.g., Shah Rukh Khan for Sunfeast)
• [Insert Campaign Posters or Advertisements
Here]
Digital Marketing Initiatives
• - Social media presence on platforms like
Facebook, Instagram, and Twitter
• - Campaigns such as #ProudlyIndian and
#SabSaathBadhein
• [Insert Social Media Screenshots Here]
Corporate Social Responsibility
(CSR)
• - Initiatives like e-Choupal enhancing rural
engagement
• - Sustainability efforts in renewable energy
and environmental conservation
• [Insert CSR Initiative Images Here]
SWOT Analysis
• Strengths: Diversified portfolio, strong brand
equity
• Weaknesses: Dependence on tobacco
products
• Opportunities: Expansion in rural markets,
digital transformation
• Threats: Regulatory challenges, intense
competition
• [Insert SWOT Diagram Here]
Competitive Advantage
• - Robust distribution network
• - Strong R&D and innovation capabilities
• [Insert Relevant Visuals Here]
Challenges and Risks
• - Regulatory constraints in the tobacco
industry
• - Competition from both domestic and
international players
Future Marketing Strategies
• - Focus on digital transformation and e-
commerce
• - Expansion of product lines in the health and
wellness segment
• [Insert Future Strategies Infographic Here]
Conclusion
• - Summary of ITC's marketing effectiveness
• - The role of strategic marketing in ITC's
growth and diversification
• [Insert Summary Chart or Image Here]
