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15 views21 pages

Presentation2

Uploaded by

sauravpatel220930
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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TEAM MEMBER

Ronit Patidar
Sanjeevani Mangrole
Sarthak Doshi
Saurav Patel
Sejal Bhawsar
TABLE OF CONTENT
1. INTRODUCTION
2. BACKGROUND
3. IMPORTANCE
4. OBJECTIVES
5. GOVERNMENT POLICIES
6. USED BY BJP
7. PM’S FIVE PILLARS OF MAKING INDIA SELF RELIANT
8. MERITS
9. CHALLENGES
10. CONCLUSION
INTRODUCTION
On 12th May 2020, Prime Minister Narendra Modi televised an address to the nation. As
part of his speech, he announced a financial package of Rs. 20 lakh crore to revive India’s
stalled economy after the COVID-19 pandemic. Simultaneously, this move aimed to kick-start
the process of making India self-reliant through a
‘Vocal forLocal’ call.

The PM, in his speech, expanded on what is vocal for


local and stated the idea behind vocal for local is
to make India a huge local market and take

Indian-made local products to a global scale. He urged the masses to recognize


the importance of local manufacturing, local markets, and local supply chains.
He said that COVID-19 taught India the importance of being local.
INTRODUCTION
He said, “All our demands during the crisis were met locally. Now, it is time to be
‘vocal about local’ products and help them become global.”

The PM felt that leading brands of the world were once


local brands, and they became global brands when local
people started buying and using them. They branded
them and then felt proud of them and started promoting
them.

They were the catalysts to make them global brands from


local brands. He further said that the people making local
products need support, and it is every Indian’s responsibility to buy local products. He coined
a new slogan, ‘vocal for local,’ meaning to not only buy local products but Bevocal about
promoting them proudly. VOCAL FOR LOCAL
Importance OF VOCAL FOR
LOCAL
The ‘vocal for local’ campaign is a way of boosting demanding local products, and
therefore, for domestic industries. When the consumption goes up, these industries can
scale up gradually and become less reliant on external funding. And eventually, make
India the centre of manufacturing for the world. On March 27 2022, PM Modi, in his
monthly Mann Ki Baat radio broadcast, gave an update to the masses regarding the Vocal
for Local campaign. He stated that India met its export target in the last fiscal and this
was a clear indication of the demand for Indian products worldwide, meaning the Indian
supply chain was getting stronger. He also noted that the government bought items
worth over Rupees 1 lakh crore through the Government e-Market. He said this move
helped small entrepreneurs and shopkeepers to sell their goods to the government.
Additionally, the PM noted the rise in the market for Ayush products and asked
entrepreneurs to focus on making and distributing their products to a NonEnglish
speaking audience as well.
Importance OF VOCAL FOR LOCAL
. He also noted that the government bought items worth
over Rupees 1 lakh crore through the Government e-
Market. He said this move helped small entrepreneurs
and shopkeepers to sell their goods to the government.
Additionally, the PM noted the rise in the market for
Ayush products and asked entrepreneurs to focus on
making and distributing their products to a Non English
speaking

audience as well .
Objective of Vocal for Local

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