FTC 3.
0: Pitch Deck
AGROCHAIN
10/12/2024
1
Overview
1. Problem Statement:
Farmers still experience unpredictable output.
Agriculture is the backbone of most African countries, yet 81% of the population are still engaging in rain-fed subsistence farming.
This dependence on natural weather conditions poses significant risks to economic growth. Despite employing 72% of the population
and contributing 24% to GDP, productivity in Uganda's agricultural sector remains low due to traditional farming methods and
outdated equipment.
2. Hypothesis or Mission Statement:
Agrochain aims to improve the agricultural sector by equipping farmers with tools for traceability, supply chain management, and
integrated intelligent data analysis.
By introducing precision agriculture and sustainable practices, we shall enhance productivity, stabilize farmer incomes, and ensure
food security.
This initiative will drive economic growth and sustainability in Uganda's rural communities. The adoption of these technologies will
empower farmers to make informed decisions, optimize their operations, and improve their livelihoods, thereby contributing to the
overall development of the agricultural sector in Uganda.
2
Description
1. Solution Overview:
Agrochain is a comprehensive platform focused on enhancing agricultural data analysis, traceability, and supply chain management.
Our solution empowers stakeholders in the food and agriculture sector to achieve greater efficiency, transparency, and sustainability.
We leverage advanced technologies to deliver robust, effective, and scalable solutions which include;
- Artificial Intelligence (AI) and Machine Learning (ML):
- Internet of Things (IoT)
- Geospatial Technology.
2. Unique Value Proposition:
FarmERP, an enterprise solution for farm management, traceability, and analytics.
We deliver customized software features including;
- Automated Farm data collection
- Local services integration
- Affordability and Accessibility
- IoT and Real-Time Monitoring
3
Product Development Roadmap (One slide maximum)
Roadmap
Product Development Roadmap:
a) Provide an overview of your product or service development plan on a global scale. Indicate key milestones and timelines
b) Identify any expected challenges in development, deployment, or scaling and how you plan to address them
4
Market Size and Opportunity (One slide maximum)
Market(s) Analysis
1. Target Market Analysis:
a) Total Addressable Market (TAM): Define the overall market demand for your product or service. What is the size of the market in
terms of revenue?
b) Serviceable Addressable Market (SAM): Identify the portion of the TAM that your product or service can target. Consider
geographical, demographic, or industry-specific factors
c) Serviceable Obtainable Market (SOM): Estimate the share of the SAM that your business can realistically capture. What is your
market entry point, and how of this market can you feasibly dominate?
d) Growth Potential: Outline the expected growth trajectory for these markets over the next five years. Use data where applicable
to support your projections
2. Global Go-To-Market (GTM) Strategy (if applicable):
a) Provide a high-level plan for market entry, including timelines, partnerships, distribution channels, and marketing tactics
5
Business Model Overview (One slide maximum)
Business Model
1. Current Revenue Streams (if any):
a) Provide a breakdown of your current revenue streams, such as product sales, service fees, subscription services, licensing
partnerships, etc.
b) Indicate the proportion or percentage each revenue stream contributes to your business’s overall income
2. Scalability and Additional Revenue Streams (if any):
c) Describe how your business model can scale. Are there opportunities for growth in existing markets, or extension into new
markets?
d) Outline any potential additional revenue streams you plan to introduce in the future (e.g., new products, services, or
partnerships)
3. Sales and Distribution Channels (if applicable):
e) Detail your current sales and distribution channels. How do you reach your customers (e.g., direct sales, online platforms, retail
partnerships, distributors)
f) Provide insights into the effectiveness of these channels, and any plans to optimize or expand them
6
Financials (One slide maximum)
Financial Reporting
1. Fundraising Overview:
a) Detail your most recent fundraising round (if any), including the amount raised, the date of the round, and the lead investors
b) Provide the total amount raised from all investors to date
c) List your primary investors, such as venture capital firms, angel investors, or other types of backers
2. Financial Projections:
a) Presented forecasting Annual Recurring Revenue (ARR) over the next 3-5 years, highlighting Year-on-Year (YoY) growth rates
b) Provide the data-backed basis for these projections, such as market research, sales data, or other relevant metrics
7
Relevance to the UAE Market (One slide maximum)
UAE Relevance
1. Defining the Solution:
a) Describe how your business solution addresses specific needs or gaps present in the UAE market. Highlight any unique
challenges in the country that your solution directly targets
b) Explain the value of your business brings to the UAE. How does it enhance economic growth, sustainability, innovation, or other
key areas?
2. Strategic Alignment:
a) Illustrate how your solution may contribute towards the UAE’s long-term vision, or other national development plans
b) Does your business contribute to / address any of the United Nations Sustainable Development Goals (SDGs) prioritized by the
UAE
8
Roadmap for UAE Impact & Development (One slide maximum)
UAE Development Roadmap
1. Short-term Goals:
a) Outline your short-term roadmap for entering the UAE market or using the UAE as a strategic base to access regional markets
2. Long-term vision:
a) Describe your company’s long-term plans for developing solutions tailored to UAE needs and strategic objectives
3. Strategic Partnerships (if any):
a) Identify potential entities, organizations, or stakeholders within the local ecosystem that could support your initial market entry
and long-term presence
b) Discuss how you plan to engage with these partners to enhance your impact and growth
4. Future milestones / Roadmap:
a) Provide an overview of your plans for market expansion, including target markets within or beyond the UAE
b) Highlight key future milestones to hiring, funding, product development, or investment targets
9
Global South Development Plan (One slide maximum)
Global South
1. Regional Relevance:
a) Explain how your product, service, or solution specifically targets key challenges in under-developed regions in the Global South
(e.g., Sub-Saharan Africa, Southeast Asia, Latin America)
2. Local partnerships (if any):
a) Highlight potential or existing partnerships with local organizations, NGOs, governments, or businesses in these regions
b) Describe how these partnerships will enhance your ability to implement and scale your solution in these markets
3. Market Expansion:
a) Outline your strategy for entering other countries in the Global South, including any regulatory considerations, cultural
adaptations, or local engagement approaches
b) Describe your roadmap for implementation, including key activities, timelines, and milestones to ensure successful deployment
and scaling
10
Achievements & Milestones (Two slides maximum)
Key Moments
1. Key Achievements (if any):
a) Highlight any significant accomplishments, such as:
i. Successful product or service trials
ii. Grants or awards received
iii. Patents filed or granted
iv. Customer growth metrics or market expansion milestones
b) Detail any notable partnerships with industry leaders, NGOs, research institutions, or other key stakeholders
c) Include any notable customer testimonials or feedback that demonstrate the impact, effectiveness, or demand for your product or
service
2. Case studies (if applicable):
a) Provide details on any case studies that illustrate the real-world application and impact of your product, service, or solution. Include:
i. Background of the case study (partner, location, context)
ii. Objectives and challenges addressed
iii. Results achieved and lessons learned
b) Highlight quantitative data (e.g., percentage improvements, cost savings) or qualitative insights gained from these case studies
11
Team (Two slides maximum)
Core Team
1. Key Team Members:
a) Backgrounds and Experience
i. Provide an overview of key team members, including:
• Name and Position: Clearly state their role in the company
• Education: Highlight relevant academic credentials and degrees
• Work Experience: Summarize previous roles and industries
2. External Advisors (if applicable):
a) List any external advisors to the company, including
i. Name and Title: Specify their current role or affiliation
ii. Areas of Expertise: Describe how their experience and knowledge contribute to the strategic direction or growth of the
startup
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