Media and Information
Literacy
Objectives
Define Media and Information Literacy as a core
subject in Senior High School;
Define and differentiate Media Literacy, Information
Literacy, and Digital Literacy; and
Evaluate one's self as an effective media user.
What is MIL?
Media and Information Literacy refers to the essential
competencies (knowledge, skills and attitude) that
allow citizens to engage with media and other
information providers effectively and develop critical
thinking and life-long learning skills for socializing and
becoming active citizens.
Source: MIL Policy and Strategy Guidelines by
UNESCO, 2013
Course Description
The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and critical
thinkers as well as responsible users and competent
producers of media and information.
Source: Media and Information Literacy Curriculum
Guide (DepEd)
The K-to-12 Toolkit
Source:
http://www.gov.ph/downloads/2012/201209-K-to-
12-Toolkit.pdf
Dimensions of MIl
Media Literacy
Information Literacy
Digital Literacy
Media Literacy
The ability to access, analyze,
evaluate, create and act using all
forms of communication.
Example of Media
Literacy
For more than 50 years, families
have enjoyed watching
television. Today, viewers may
access a movie or television
show anytime they want, thanks
to the pay-per-view or no-cost on-
demand options offered by many Television
cable or satellite systems.
Example of Media
Literacy
Anyone can instantly share information
through the internet, which is a
constantly evolving platform for quick,
decentralized communication. The
internet provides venues to educate,
enlighten, inspire, and connect, as well
as to persuade and control, including
news sources, social media, blogs, Blog Posts
podcasts, and smartphone
applications.
Example of Media
Literacy
The YouTube platform engages
audiences throughout the globe.
With more individuals accessing
the internet since its 2005 launch,
YouTube's popularity has risen
significantly.
Youtube
Example of Media
Literacy
Social media is one of the most
recent platforms that media
strategists might use. Social media
ads have become commonplace in
less than ten years.
Social Media
Example of Media
Literacy
This is the first kind of media that
includes all printed materials.
Reputable print media sources that
are professionally produced and
created to satisfy the demands of
certain audiences.
Newspapers
Example of Media
Literacy
Since the middle class didn't start
reading magazines until the 19th
century, publishers had to start
selling advertising space to cover
the high cost of printing and
increase circulation.
Magazines
Example of Media
Literacy
Video games have been around
since the early 1980s, and kids
have only become more and more
fond of them. Modern video games
are engaging and thrilling, and the
lifelike images and audio give
players the impression that they Video Games
are really in the scenario.
Example of Media
Literacy
The internet is full of opinions from
regular people who post with
various intentions, which
occasionally makes it difficult to
distinguish fact from fiction.
However, some websites host
peer-reviewed information from News Websites
reliable sources that are essentially
digital versions of traditional print
sources.
Example of Media
Literacy
An audio file that your viewers
may listen to whenever they want
is all that makes up a podcast. As
pre-recorded content, podcasts are
not ideal for situations requiring
audience participation.
Podcasts
Information Literacy
The ability to recognize when
information is needed and to locate,
evaluate, effectively use and
communicate information in its
various formats.
Example of
Information Literacy
Transfer of information or
exchange has done orally, in
writing, or by any other means.
The effective communication or
exchange of ideas and emotions.
Verbal
Non-verbal Communication
Written
Visual
Example of
Information Literacy
The term "computer skills"
describes the capacity to
efficiently operate a computer and
associated technology, and it
includes both hardware and
software expertise.
Computer Technolo
Example of
Information Literacy
The process of learning critical
thinking techniques improves
one's capacity to access
information and related concepts.
Making a rational decision based
on an objective study of
information and research results is Critical Thinking
referred to as critical thinking.
Example of
Information Literacy
The capacity to identify, acquire,
collect, assess, use and present
knowledge on a certain issue is
referred to as having research
abilities. These abilities include
conducting research, conducting
critical analysis, and formulating Research
theories or solutions to specific
problems.
Digital Literacy
The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.
Example of Digital
Literacy
Getting on the Internet and
actually knowing how to find what
you’re looking for is key.
Understanding how to find
information with services like
Google Search is a great way to
start. Internet
Navigation
Example of Digital
Literacy
Obtaining your own devices (such
as a desktop computer, laptop,
tablet, and/or smart phone) is one
of the best ways to hone your
skills. Using your devices regularly,
and integrating them into your
daily routine, is the best way to Use of Personal
learn new things and practice your Devices
current skills.
Example of Digital
Literacy
Many websites ask you to enter
your personal information as a
requirement to use them. To know
when a website is securely storing
your information and protecting
your privacy is a very important
digital skill to acquire. Protecting your
Privacy
Media Messages vs Media Effect
Media messages are Media effects are the
the values and ideas consequences and
that are promoted by influences of these
the media, the things messages to
that get put into them. audiences.
Hall's Theory of Encoding
and Decoding
In this theory, Hall proposed that
"all language is coded".
Let's compare these...
Let's take a look...
Textual Determinism
Message's meaning is
inevitably sent and received in
its entirety, just as intended,
everytime.
Let's take a look...
Importance of MIL
Text here
Thank
you!
