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SOA References
AT&T
Opportunities & Challenges
• Division of AT&T that provides ASP services across a “We think of 11g as being strategic to
SaaS platform to 150+ organization in 30+ countries how our business operates in providing
• Need to manage user provisioning and authentication for the services that we do to our
thousands of users across multiple enterprises customers.”
• Highly regulated industry mandating audit trails
- Mike Rulf, Executive Director Product
• Required to comply with SAS 70 internal controls audit Development Hosting & Application
standards Services
Solution
• Solution built using SOA Suite, WebLogic Server, and Identity Management
• Using LDAP directory to store user credentials, Single Sign on to authenticate, and features
in Identity Manager for user provisioning
• Provisioning and De-Provisioning processes are automatically tracked and presented in
easily understandable dashboard
Results
Provisioning used to take matter of weeks, now <3 days
Tasks like allocating IP addresses have been automated
Greatly reduced manual resources required for audits
Oracle Confidential, Under NDA
British Telecom
Opportunities & Challenges
• UK-based telecommunications provider with 12,000
employees and annual revenues of $42 billion
• This particular group manages the corporate real estate
holding for BT’s offices worldwide
• Property management technologies were heterogeneous
Hodge-podge of over 400+ systems
• Front-ended by Oracle Apps (e-Business Suite, Siebel,
PSFT)
• Difficult and costly to maintain
Solution
• WebCenter, ADF, SOA Suite, IdM, BI
• Used the ADF and SOA technologies to create a composite application that would be
surfaced by WebCenter
• WebCenter serving as the online front-end for the Oracle Apps
Results
Established a standard development and delivery environment “BT Uni-App Framework”
Offers flexible UI and ensures authorized user access thru authorization controls
Eliminates 46 legacy apps
Oracle Confidential, Under NDA
Saudi Telecom Company
Opportunities & Challenges
• Telecommunications company that offers landline, mobile
and Internet services in the Middle East and Africa, with
annual revenues of $9+ billion.
• Improve the overall integration process with their key HR
applications
• HR application support their 21,000+ full time employees
Solution
• WebLogic, SOA Suite (BPEL)
• Using the BPEL and Applications Adapter to build their HR related business processes
• The process is initiated from their J2EE portal, then the workflow is handled a BPEL process,
then process invoked to read employee info from HR table
• Process can also invoke service details such as vacation leave thru the exposed APIs
Results
Solution enables any newly created services to be routed via BPEL end-to-end
Automated basic HR processing needs for the company
Initial pilot completed with plans to move into full production shortly
Oracle Confidential, Under NDA
Telefónica O2 Germany
Opportunities & Challenges
• Dynamic and innovative operator in the German telco
market with mobile, broadband, & wholesale services. They
have 16+ million subscribers
• Company has an existing self-service customer website
• Website often is slow and hanging
• Needing to invest in a more robust website infrastructure
Solution
• WebLogic Server, SOA
• Using WebLogic Server for the engine underneath their existing Cudal portal system
• This customer facing portal is one of the company’s main portal systems so will set the
standard for other depts
Results
Stabilized the portal systems
Enables portal to handle increased transaction volumes
Increased Customer satisfaction
Oracle Confidential, Under NDA
Verizon
Opportunities & Challenges
• Services Operations dept maintains the infrastructure which
integrates the various technologies used in the company “VSII is build on ODI and SOA Suite.
• This integration infrastructure glues all the disparate Both technologies are highly declarative
systems to create a consolidated view of client records in nature with minimal coding involved.”
• Challenge was that Operations team was relying on multiple
vendors for their own integration infrastructure - Verizon case study presentation
• Very complicated and costly to maintain (multiple vendor
licenses, manual integrations required between systems,
overall high TCO)
Solution
• SOA Suite (BPEL, OSB, Rules), ODI
• New integration solution (“VSII”) built on SOA Suite and ODI so Operations team can process
large data batch loads automatically, based on data rules set up in SOA Suite
• Service Bus is to implement the service implementation channel to access all the services
using Adapters for Mainframe, SAP, Database, etc
Results
Several Millions saved by eliminating some vendor licenses
50% performance enhancement on batch processing
Improved data quality and consistency with data correction, monitoring, & audit capabilities
Oracle Confidential, Under NDA
Comcast
Business Challenges
• Rapid change -- convergence is now reality
• Increasing competition from more players &
a wider variety of players
• Innovation is required for survival
IT Challenges
• New and different delivery platforms needed to
deliver content and services
• Time-to-market pressure very intense
• Growing demand for self-service applications
Liquid Enterprise Solution
• SOA backbone known as Comcast Enterprise Service Platform (Comcast ESP)
• Composite web services that enable LOBs to get creative with billing & promotions
• BPM to facilitate automation, improve data accuracy and increase productivity
• Adheres to industry standards and best practices for maximum flexibility & extensibility
Expected Results
• Accelerate order-to-provisioning time through greater automation
• Improve customer loyalty by empowering 20,000 CSRs with more resources
• Increase consumer choice of content & products; enable customer self-service
Lifetree
Concierge - Sales & Service Framework
• Background
• Lifetree is an india based global software company which provides advance Billing & OSS
and CMS platform for communication service providers across the world
• Customer Challenges
• Many silo applications created for frequent launch of new products or services
• Poor Customer Satisfaction – CSR is required to use multiple independent systems to
fulfill each customer request.
• Data Inconsistency - Identical data has to be entered multiple times, using different
interfaces for each of the applications.
• Solution - SOA
• Concierge platform provides an integrated Customer Care with a single front-end
connecting to multiple & disparate BSS/OSS legacy systems.
• WL Portal provided Enterprise Portal framework – single front end.
• Oracle Service Bus provided service mediation, integration to backend and SOA
foundation
• Benefits
• Single consolidate front-end interface provides better customer service with minimum
turnaround time through CSR
• Minimize operational costs by eliminating multiple data entry and PTP integration.
• Leverage existing BSS/OSS investment and integrate them with new applications “The BEA Technology plays a central
seamlessly
role here, because it offers the best
• Why Oracle? possible SOA platform and
• Rich features products and easy to use eg. conf. based integration guarantees fluid interplay between
• Enterprise class proven technology ie. RASP
•
the wide range of different codes.”
Strong commitment
Vinay Anand, GM Business Development,
Lifetree Convergence Ltd
Telkomsel
Convergent Online Charging (COC)
• Background
• Telkomsel is the leading mobile operator in Indonesia with over 40M subscribers
and over 55% market share, their subscription base is growing 10M-15M per year.
They received the 1st 3G license in 06’, are expected to continue provide the
most innovative services to their customers.
• Customer Challenges
• Data Visibility - Government mandate to capture customer ID for prepaid mobile
services
• Faster time to Market - Increasing competition demands for new products and
services in a timely manner
• Complex IT environment - Convergent of their prepaid & postpaid subscribers
and their systems (WMs, homegrown, etc)
• Solution - SOA
• Information as a Service powered by Data Services Platform
• Service mediation and orchestration powered by Oracle Service Bus
• System Integration powered by WebLogic Integration
• Benefits
• Faster-time-to-market of new products and services
• Seamless migration to the convergent system of their prepaid and postpaid
customers
• Improve scalability and audit compliance
• Why Oracle?
• Best technologies among all competitors (IBM, WMs) through benchmark
exercise - RASP
• Pragmatic approach
• Vision and experience
LG Dacom
Services On Demand – ASP Platform
• Background
• Fixed line service provider for Enterprise customers and ASP. Started lease-
base ASP services in 1999 providing groupware, ERP eBizmart
(ebizmart.co.kr)
• Challenge
• ASP solutions such as CRM, ERP had more functionality than practical
for small and medium-sized businesses, costs were driven higher than
necessary.
• Solution - SOA
• WL Platform provided an ASP platform to deliver services through portal in
collaboration with third parties and internal billing and back office systems.
• Oracle Service Bus provided service mediation between service producers
and consumers.
• Benefits
• Extend Dacom market penetration into small and mid size companies
• Customers were able to use their choice of customized services at an
affordable price
• Why Oracle? “BEA AquaLogic Service Bus provided
unbeatable performance and reliability for
• Wealth of features the telecommunication industry, and was a
• “ilities” R.A.S.P proven solution that delivered efficient
• Based on standard technology integration across heterogeneous
platforms”
Cho, Young-Hwan the Assistant Manager of e-Biz
Applications
Chongqing Telecom
Subsidiary of China Telecom
• Background
• A wholly owned subsidiary of China Telecom
• 42 branches covering the western region of China
• Chongqing Telecom needs to revamp its systems to respond to competition, increase service levels and
compliance with corporate strategies
• Challenge
• Deliver more customized end-to-end services while enhancing management efficiency across different units
as well as underlying systems
• Needs for integrating the current management office, operation and business support and other IT systems
• Solution - SOA
• Oracle BPM provides a complete operation flow management where end users can easily create and manage
the flow according to specific project requirement Enabling faster implementation of business process by
combining existing services through SOA
• Oracle WebLogic Portal allows the company to integrate all existing applications as their enterprise portal
• Benefits
• Unify the business process and systems so users can retrieve information from different system transparently
• Improved visibility on enterprise process and workflows across all systems
• Why Oracle?
• Flexibility of products and completeness of features
• Allows step-by-step implementation of SOA matching customer principal of “thinking as a whole, with attention
to detail”
Guangdong Telecom
Subsidiary of China Telecom
• Background
• Guangdong Telecom provides domestic and international fixed
telecommunication services, voice, data, multimedia
communications and information services
• Covers 22 prefecture level city branch companies, 78 county-level
telecommunications bureaus and 4502 telecommunications sub- “Oracle Fusion Middleware enabled
bureaus in Guangdong province our providers to develop scalable,
multi-platform applications cost-
• Challenge effectively. It is also easier to
develop and monitor complex
• Integrate resources provided by application providers, customer
service workflows, meeting the
service providers and equipment providers and other suppliers needs of our expanding business”
• Manage multiple business workflows in an orderly manner
• Provide ability to deploy new business systems swiftly
Yang Guanglong, Project Chief
• Solution – SOA
• An SOA based information service platform for SME using Oracle
Fusion Middleware
• Oracle BPEL Process Manager as the core component of the
SOA framework, facilitates flexible customization with external
partner systems.
• Benefits
• Enables new workflows to be quickly incorporated and new
application providers to be quickly added
• New applications to be deployed without affecting workflows or
halting services
Optus
• Background
• Optus is the second-largest telecommunications provider in Australia and a wholly owned
subsidiary of SingTel Group that provides a broad range of services
• One of the company’s key business offerings is premium short message services (SMS)
whereby an external party can obtain a number on Optus network for competitions
promotions, or content download
• Challenge “With Oracle, we have a good
• SMS provisioning was largely manual, leading to inaccuracies resulting from human error,
foundation for provisioning new
length waiting times for requests to be processed, and difficulties with problem
products in the future and
management streamlining the processes for
maximum efficiency.”
• Solution – SOA
• Oracle BPEL Process Manager is used to implement around 12 master workflows and
up to 500 sub workflows that automate provisioning Mark Mulder
• Benefits General Manager, Content &
•
Portals
Improved speed to market by cutting provisioning time from 11 days to 5 days
• Increased efficiency by automating processes and workflows
• Prevented revenue leakage and avoided human errors by minimizing manual data entry
• Enabled easier problem detection
• Gained ability to change or add processes with flexible, easy to use development tools
• Why Oracle?
• Complete SOA platform
• High service level of Oracle presales team during evaluation process
