Operation managements

Dr. Wessam ElMaghraby

Final project

CLASS 2X GROUP 4

Abd El Halim El-Feky 23225479 Neven Abdelaziz Ashour 23225976

Dina Taher Youssef 23226860 Rana Rashad Elshazly 23225785

Miand Mamdouh 23226082 Rania Kamel Shehata 23226112

Mohamed Abd El Halim Hosni 23226357 Somaya Medhat El Gharib 22226143

 Agenda
 Company profile
 Mission / vision
 SWOT analysis
 Description of the company activity / product
 Description of the production process
 Sustainability activities in the organization
 Forecasting technique Capacity planning
 Operation Process type and layout
 Company facilities locations and criteria
 Supply chain and Inventory
Kayray medical solutions

company is trading for medical

equipment especially radiology

equipment which is responsible

for diagnose human and vet

disease
 Our company was established approximately 15 years ago with a clear mission: to specialize

in the refurbishment of Class A brands in the X-ray modalities sector.

 This initial focus allowed us to work with some of the most respected brands in the industry,

including Philips, Shimadzu, and GE.

 By concentrating on these high-quality brands, we aimed to provide our clients with reliable

and efficient X-ray solutions that met the rigorous standards of healthcare facilities.

 About 8 years ago, recognizing the growing demand for a wider range of X-ray products, we

made a strategic decision to expand our operations.

 This led us to become a distributor for Class B X-ray modalities, including brands such as

Quantum; The Indian Brand Name.

 This expansion not only diversified our product offerings but also allowed us to cater to a

broader customer base, providing them with more options to meet their specific needs in

medical imaging.

 4 years ago, we took another significant step in our growth journey by becoming an agent

for a reputable brand named IMed

 This partnership was particularly exciting as IMed specializes exclusively in flat panel

detectors, a crucial component in modern X-ray systems.

 By aligning ourselves with IMed, we were able to enhance our portfolio with cutting-edge
 In the last year, we have further broadened our business scope by representing the entire

product line of the IMed brand.

 This strategic move not only solidifies our relationship with IMed but also positions us as a

comprehensive provider of advanced imaging solutions.

 By offering the full range of IMed products, we can better serve our clients and meet the evolving

demands of the healthcare industry, ensuring that we remain at the forefront of innovation in X-ray

technology.

 Our commitment to quality and customer satisfaction continues to drive our growth and success in

this dynamic field.

VISION

• Become the MARKET LEADER in Radiology Healthcare

through innovative introducing a new versions of high-quality
cost-effective medical imaging and healthcare in Egypt &
Africa .

MISSION

 We can never establish any achievements and sustain our

long-term relationship with our customers without Trust and
Integrity.

 Insist in the achieving of superior customer satisfaction in the

term of medical solutions & after sales services provided.

 To achieve our vision, we need to make it reliable to do

• Well trained sales and technical
team.
• Product quality and durability
• Balance between Prices &pricing • Workforce reduction strategy
with suitable prices products • Social media marketing
• 24/7 service and rapid problem
resolution.
• Good image and Multiple branches
S W
O T
• Competitors
• New Technology
• Currency exchange rates.
• Growing Market
• Taxes and Customs in Egypt is so
• Veterinary Growth
high
Description of the company Activity / Product
 KAY RAY COMPANY WORKS AS AGENT, INSTALLER, TECHNICAL SUPPORT, AND
SERVICE CENTER FOR IMED MEDICAL EQUIPMENT .

 SERVICES AVAILABLE

• TURN KEYS: receiving shell place to convrt it to a radiology room fit for safty
regulations and fixing the radiology equipment and accessories.

• RADIOLOGY MODALITIES: Prepare radiolory rooms layouts and arrangement.

• ICU : Coordinate with other companies/ contractors to install equipment.

• TECHNICAL SUPPORT FOR PROJECTS: Assist in prepare specifications & BOQ for
medical centers.
 KAY –RAY Installation Service Blueprint

Customer Review Demonstrat Get Purchasin Book to Install the

Action specification e / pilot the quotation g & Sign Install the equipment
for the equipment & contract equipment
required negotiatio
equipment n
Front salesman salesman Salesman & Finance Installation Assembly
stage sales employee department technician
interaction manger &salesman administrator
Back stage - Showroom Sales - Inventory
interaction admin director administrator
/applicator
Support Printed - - Installation Technical
processes brochures appointment support
system engineer

Physical - - Price Quotation Receipt of

evidence quotation & contract handing over ,
job sheet&
guarantee
certificate
Breakdown maintenance Service Blueprint

Customer Customer repair Receive a visit to fix the Receive a note of

Action request equipment fixing

Front stage administrator Service engineer Service engineer

interaction

Back stage Service engineer Inventory administrator

interaction
Support Fixing through the soft - What 'Sapp
processes ware

Physical Repair request job sheet Repair request job sheet Note of fixing
evidence
Regular maintenance Service Blueprint
Customer Sign a Book a visit Receive a visit Feedback
Action contract for survey
Maintenance

Front stage Salesman administrator Service administrator

interaction engineer

Back stage Finance IT (out sourcing) Finance Maintenance

interaction employee employee Dep. Manager

Support - - Inventory -
processes

Physical Maintenance Visiting Maintenance Questionnaire

evidence contract/ schedule job sheet
Maintenance
schedule
Sustainability

Using resources in ways

that do not harm ecological
systems that support
human existence
 Sustainability activities for the organization

Eco friendly

• We have modified manufacturing material(direct CsI)(high quality with low dose)

• Updating the device software to extend its functionality and life span

• We have developed sending photos technique to reduce paper consumption

Forecasting techniques in our
company
 Main job of operation manager is supply must match with demand in
the organization.
We create a forecast for i-Med X-ray products for Kayray in 2025
after having following information:

1.Historical Sales Data: Past performance of i-Med X-ray products in terms of sales
volume, revenue, and market trends.

2-Market Trends: Industry growth rates, technological advancements, and demand for X-ray
products in the region or globally.

3. Target Audience: Insights into Kayray's customer base, geographic coverage, and
potential new markets.

4. Competitor Analysis: Data on competing products, their market share, and strategies

5. Marketing and Expansion Plans: Planned initiatives by Kayray to boost i-Med X-ray
sales, including new product launches, advertising, and distribution networks .
Here you are sales of flat panel detector and it is
forecasting for 2025
Sales (NO of
Year Growth Rate (%) Total value (US dollar)
devices)

2021 20 - 400,000

2022 32 60 640,000

2023 48 50 960,000

2024 70 45 1,400,000
 From previous data we forecast that growth rate of flat panel
detector will arrive to 40% in 2025 .
 Sales of devices is 98 device with sales value 1,960,000 US dollar
.
 We will expand in delta region so we expect sales will increase by
30% .
 So the final forecast for 2025 is 127 devices with sales value
2,540,000 us dollar.
Example of the last capacity planning in our
company is Diagnostic Radiology Machine
Product ( Fixed X-ray Category )which
consider long range horizon capacity.
1- Labor capacity

 Acquire new team.

Hired 2 technicians for installation products

 Training plan.

2- Material receiving
capacity
 Purchasing accessories for installation
of the new line production.
3-Facility capacity
 New Offices for new Team.

4- Inventory storage
capacity
 Expansion of warehouse.
5- Sales force capacity :
▪ Acquire new sales team
▪ Promotions for sales supervisors.

6- Maintenance capacity :
▪ Expansion of service team.

▪ Purchasing tools for new team.

▪ Preparation for new stock of spare parts for new

production line.
 7- Packing
capacity
 Checking on the existing packing.

 Fixing the defective items.

Operation process Type
 Repetitive manufacturing is a production method involving the mass
production of identical products, typically on a regular or continuous
basis. Repetitive manufacturing is typically used for high-demand
products and products with a stable production process.
 The repetitive manufacturing production process is highly standardized
and optimized for efficiency. It involves using assembly lines, automated
machinery, and computer-controlled equipment to produce quickly and
with minimal human intervention. The production process is also highly
efficient, with minimal downtime and minimal variability in the final
product.
 Repetitive manufacturing uses a series of steps to produce a final
product. This process uses specialized equipment and automation to
bring precision and consistency to the production process.
Facility Layout
 1. Fixed position Layout
 The equipment stay in one place (with the customer) while
maintenance engineers move to it when maintenance is needed.
 2. warehouse layout
 2. warehouse layout
 Warehouse planning is the process of designing a facility’s space with
maximum efficiency in mind. The layout must account for the movement of
materials, optimized equipment placement, and flow of traffic.

L shaped warehouse.

The equipments are arranged in the aisles of

the warehouse from oldest to Newest with a
special place dedicated for spare parts

This fits with process layout type

 3. office layout
 Cubicles are more than just rows of desks - they’re like building blocks,
helping offices create efficient and functional spaces.
 It helps employees do their jobs well, offering them a sense of privacy and
the ability to concentrate on tasks without distractions.
 Cubicles are cost-effective compared to building individual office walls,
making them a smart choice for offices on a budget.

They can easily be rearranged and offer

flexibility and adaptability, making them perfect
for dynamic work environments.
Company facilities locations and criteria
 Just in time
• Our model components should be up to date (this year’s model)
• eliminate waste in transportation (motion waste)
• Cost reduction for transportation running cost
• Simple assembly equipment(easy to handle)
 Door to Door
• Risk of damage during transportation on KayRay medical solution so Head office, Inventory and
service center are all located in the same area
• Just in time method minimize the required inventory space but it depends on accurate
forecasting
• Our company operates two branches, making it convenient for clients to locate us and ensuring
their peace of mind regarding our services.
SUPPLIER HEAD OFFICE CLIENT
Supply chain and Inventory
 Supply chain for Manufacturer
 SUPPLY CHAIN FOR MANUFACTURER

Manufacturing Quality control Warehouse/

End
process testing distribution
customer
center

After sales
service

 SUPPLY CHAIN FOR SERVICE

distribute storage service customer

r
 Tracking
 Inventory management
Thank you