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E Marketing1

E-marketing, or electronic marketing, refers to the use of electronic media, particularly the Internet, to promote products and services. It encompasses various online activities aimed at attracting and retaining customers while enhancing brand identity, offering advantages such as lower costs and global reach. However, it also faces limitations like scams and the inability for consumers to physically interact with products.

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S.Harishmitha Varthini
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8 views16 pages

E Marketing1

E-marketing, or electronic marketing, refers to the use of electronic media, particularly the Internet, to promote products and services. It encompasses various online activities aimed at attracting and retaining customers while enhancing brand identity, offering advantages such as lower costs and global reach. However, it also faces limitations like scams and the inability for consumers to physically interact with products.

Uploaded by

S.Harishmitha Varthini
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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E-

MARKETI
NG
What is E-

marketing?
E marketing or Electronic marketing refers
to the application of marketing principles and
techniques via Electronic media and more
specifically the Internet
 The terms E marketing , Internet Marketing,
Online marketing are interchanged and
frequently can be considered syn onymous
Defini
tion
 ELECTRONIC MARKETING is the
marketing of products using electronic
technology to determine the
consumer market.
 Emarketing compasses all the activities a
business conduct via World wide web
(WWW) with the aim of attracting new
business, retaining current business and
developing its brand identity
Nature of E-
marketing
Arrival of the internet
Wide advertisement
board .
Internet marketing
online business
FEATU
RES
 Internet marketing allows global marketing
facility
 It is less expensive
 It makes marketing easier
 sell your products and services and
encash your bills from anywhere.
 It increases the choice of products, services
and sellers.
 Vast availability of information.
E-MARKETING TRADITIONAL
MARKETING
•  Contact from one side
Interactive •
advertising Traditional marketing
methods more
• Methods of expensive
digital marketing
• It refers to offline
is less expensive
E-marketing is
marketing tactics such
marketing to
as print
consumers through
online channels advertisements,
like websites and television and radio
online
banner ads, direct mail and
ad HveOrWseitEm-MenAstR.KETING
IStraBdEeTsThEoRw
Scope of E-
marketing
Internet marketing allows the
marketer
to reach consumers in a wide
range ofways
 It is considered to be a broad
scope e
E marketing ties together th s.
Creativity and technical aspect
Objec
tives
Specific
Measureable
Action-
oriented
Realistic
Time Specific
Internet
marketing
Online marketing tools include websites
, social media and online advertising..
tools
Use of social media
Marketing plan
Social media is latest
the
marketing buzz, touted by
both
online and offline marketing experts
way to reach customers
INTERNET
MARKETING TOOLS
Contd..
 A properly designed website is one of the
most important marketing tools that an e
marketing needs.
E MARKETING
STATISTICS
 20% of the population is Online.
Among Internet users, highest
percentage of shopping online in
South Korea, where 99% of those with
Internet access have used it to shop,
followed by UK(97%)
Germany (97%) .Online shopping
sales in Asia to reach8.7
US$16 billion.
IMPORTANCE OF E-
MARKETING
The Internet has brought many unique benefits to
marketing, one of which being lower costs for the distribution
of information and media to a global audience.
The interactive nature of Internet Marketing, both in terms
of providing instant response and eliciting response, is a
unique quality of the medium.
ROLE OF E-
The role of e-marketing is to help in
MARKETING
relating the product to their customers
and prospective consumers in a
convenient way..
As of today, it is said that “EITHER
WAYS LEAD TO THE
INTERNET.”
Just a simple click in surfing the
Internet would give you what you want
and need
Advantages of
Emarketing
 E marketing is inexpensive.
 Companies can reach a wide customers
for a small fraction of traditional advertising
budgets

convenient to research n purchase
of goods n services
 Pay per impression, Pay per click, Pay per
action
 24/7 marketing
Limitat
ions


Out right scams
The consumer is unable to physically feel or
try on the product
 Marketer will not be able to use the
personal touch factor\human
factor
 Technology
 Low connection speed
CONCLU
SION
Online marketing, especially
search engine marketing will
continue growing in double digits in
the next few years
At the same time there are an
increasing number of households
using the internet and search engines

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