GOVT.
COLLEGE DAULTPUR CHOWK
UNA HIMACHAL PRADESH
BBA 3RD SEM
GROUP 1ST
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COMPETITION
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MCQ FOR TEAM 1
LET’S START
1. Which of following best describes the term, market
segmentation?
The elements which influence whether a The proportion of total market sales sold
customer buys a product by one business
Dividing the market into different groups The process of gathering and analysing
based on needs and wants data from the market place
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2. Which of the following is a benefit to a business of
segmenting a market?
Increased risk of making inaccurate Market segments are always very easy to
business decisions reach
The business is more likely to generate
High sales levels are guaranteed sales from its products
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3. Which of the following is a type of segmentation based on
how much a customer earns?
Lifestyle Age
Location Income
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4. The method used to identify where a product is positioned
in the market in terms of certain criteria, such as high
priced/low priced, is best known as
Market segmentation Market share
Market mapping Marketing mix
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5. A business manufactures and sells vegetarian ready meals.
Which type of market segmentation would the business most
likely use?
Location Lifestyle
Gender Age
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6. A ______ is a group of people or organization that has
wants and needs that can be satisfied by particular product
FIRM BUYER
MARKET CONSUMER
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7. Segmenting the market can help a business because:
Prices are more likely to be set that Products developed will always
customers are prepared to pay successfully sell on the market
The distribution channel chosen will Promotion methods chosen will be
always ensure high sales guaranteed to reach the custome
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8. Which of the following could be seen as the opposite
criterion to “traditional” on a market map?
Everyday Modern
Luxury High quality
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9. M&S sells clothes aimed at males, females, adults and
children. This is an example of segmentation according to:
Income and lifestyle Age and income
Location and income Age and gender
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10. Discount supermarkets, such as Aldi and Lidl, are most
likely to segment the market according to:
Gender Age
INCOME Lifestyle
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11. CBeebies, a BBC television network aimed at children
under 6 years old, is aimed at a segment based upon:
Gender Income
Age location
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12. Another word for complete segmentation is:
Macro marketing Micromarketing
Niche Marketing Mass Marketing
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13. Market Segment is required
For Avoiding Cold Calls To Increase Production
For Territory Allocation For Focused Marketing
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14. In Positioning Statement, First Thing that must be started
is Positioning
True False
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15. _______ Can help identify existing marketing segments .
Surveys Guest Profits
Positioning Statement Revenue Grid
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16. Segmentation bases include all of the following____
Benefits Realized Behavioral
Demographic Geographic
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17. Marketing Are Product Grouping.
True False
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18. VALS is a Residential Segmentation
True False
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19. Customer and Consumer mean the same thing
True False
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20. Which Of The Following Factors Is Not Cause For Market
Failure?
Public Groups Lack Of Demand
Both A & B None Of Above
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MCQ FOR TEAM 2
LET’S START
21. Which of the following is a type of market segmentation?
Geographic Demographic
Psychographic All of the above
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22. What is geographic segmentation?
a) Dividing markets by age b) Dividing markets by location
c) Dividing markets by income d) Dividing markets by interests
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23. Which demographic variable is used to segment markets?
Age Income
Education All of the above
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24. A business manufactures and sells vegetarian ready
meals. Which type of market segmentation would the
business most likely use?
Location Lifestyle
Gender Age
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25. What is the difference between a niche market and a
mass market?
Niche markets are larger Niche markets are smaller
Niche markets are more targeted Niche markets are less targeted
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26. Which of the following is an example of firmographic
segmentation?
Segmenting by company size Segmenting by industry
Segmenting by job function All of the above
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27. What is the primary goal of production in marketing?
To create products To promote products
To distribute products To satisfy customer needs
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28. Which of the following is a type of production strategy?
Mass production Batch production
Continuous production All of the above
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29. Discount supermarkets, such as Aldi and Lidl, are most
likely to segment the market according to:
Gender Age
INCOME Lifestyle
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30. What is the difference between production and
manufacturing?
Production includes only manufacturing Manufacturing includes only production
Production includes both goods and Manufacturing includes only goods
services
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31. _______ Can help identify existing marketing segments .
Surveys Guest Profits
Positioning Statement Revenue Grid
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32. Which of the following is a type of production strategy?
Mass production Batch production
Continuous production All of the above
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What is the difference between production and
manufacturing?
Production includes only manufacturing Manufacturing includes only production
Production includes both goods and Manufacturing includes only goods
services
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34. Which of the following is a type of production technology?
Automation Robotics
Computer-aided design (CAD) All of the above
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35. What is the role of inventory management in production?
To manage inventory levels To manage inventory costs
To manage inventory quality To improve customer satisfaction
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36. CBeebies, a BBC television network aimed at children
under 6 years old, is aimed at a segment based upon:
Gender Income
Age location
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37. What is targeting in marketing?
Identifying a product's features Conducting market research
Creating a marketing mix Selecting a specific audience for a produc
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38. Which of the following is a benefit of targeting?
Increased competition Decreased sales
Improved customer satisfaction Higher marketing costs
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39. What is demographic targeting?
Targeting based on lifestyle Targeting based on location
Targeting based on demographics Targeting based on behavior
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40. What is geographic targeting?
Targeting based on lifestyle Targeting based on location
Targeting based on demographics Targeting based on behavior
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MCQ FOR TEAM 3
LET’S START
41. What is firmographic targeting?
Targeting based on company Targeting based on individual
characteristics characteristics
Targeting based on market trends Targeting based on competitor analysis
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42. What is the purpose of market segmentation?
To identify a target market To create a marketing mix
To conduct market research To analyze competitors
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43. What is a niche market?
A small, specialized market A large, general market
A market with little competition A market with high demand
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44. VALS is a__________ Segmentation
Residential Market
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45. What is the purpose of segmenting a market by techno
graphic characteristics?
To identify early adopters To create targeted marketing campaigns
To improve customer experience All of the above
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46. Which of the following is a type of segmentation used in
international marketing?
Geographic segmentation Cultural segmentation
Language segmentation All of the above
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47. What is the purpose of segmenting a market by customer
loyalty?
To identify loyal customers To create targeted marketing campaigns
To improve customer retention All of the above
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48. Which of the following is an example of value-based
segmentation?
Segmenting by price sensitivit Segmenting by quality expectations
Segmenting by convenience expectations All of the above
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49. Which of the following is a type of segmentation used in
B2B marketing?
Firmographic segmentation Demographic segmentation
Psychographic segmentation Behavioral segmentation
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50. Which of the following is an example of contextual
segmentation?
Segmenting by location Segmenting by time
Segmenting by weather All of the above
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51. Which of the following is a type of attitudinal
segmentation?
Segmenting by opinions Segmenting by values
Segmenting by lifestyle All of the above
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52. Which of the following is an example of generational
segmentation?
Segmenting by age Segmenting by income
Segmenting by education Segmenting by values
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53. What is positioning in marketing?
Creating a product's image Identifying a target market
Developing a marketing mix Creating a brand's identity
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54. Which of the following is a benefit of positioning?
Increased competition Decreased sales
Improved customer satisfaction Higher marketing costs
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55. What is a positioning statement?
A statement that defines a brand's
A statement that defines a brand's values
mission
A statement that defines a brand's unique A statement that defines a brand's target
selling proposition market
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56. What is perceptual mapping?
A technique used to identify a target A technique used to create a marketing
market mix
A technique used to conduct market
A technique used to position a brand research
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57. What is repositioning?
Changing a brand's image Changing a brand's target market
Changing a brand's unique selling
Changing a brand's marketing mix
proposition
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58. What is the purpose of positioning?
To create a brand's identity To identify a target market
To differentiate a brand from competitors To create a marketing mix
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59. What is targeting in marketing?
Identifying a product's features Conducting market research
Creating a marketing mix Selecting a specific audience for a produc
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60. What is brand imagery?
A brand's logo and tagline A brand's personality and values
A brand's marketing campaigns and
A brand's product features and benefits promotions
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MCQ FOR TEAM 4
LET’S START
61. What is positioning based on product attributes?
Positioning based on product features and Positioning based on product quality and
benefits performance
Positioning based on product price and Positioning based on product brand and
value image
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62. What is positioning based on product benefits?
Positioning based on product features and Positioning based on product quality and
attributes performance
Positioning based on product price and Positioning based on product benefits and
value solutions
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63. What is the role of competitor analysis in positioning?
To identify a target market To create a marketing mix
To develop a brand's unique selling To understand how competitors are
proposition positioned in the market
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64. What is the purpose of a positioning grid?
To identify a target market To create a marketing mix
To develop a brand's unique selling To visualize and compare positioning
proposition options
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65. What is a unique selling proposition (USP)?
A product's features and benefits A product's price and value
A product's brand and image A product's unique benefit
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66. What is perceptual mapping?
A technique to identify a target market A technique to create a marketing mix
A technique to position a brand A technique to conduct market research
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67. What is the purpose of positioning?
To create a brand's identity To identify a target market
To differentiate a brand from competitors To create a marketing mix
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68. What is symbolic positioning?
A brand's logo and tagline Positioning based on brand image
Positioning based on product features Positioning based on brand values
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69. Which of the following is an example of contextual
segmentation?
Segmenting by location Segmenting by time
Segmenting by weather All of the above
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70. Which of the following is a type of production technology?
Automation Robotics
Computer-aided design (CAD) All of the above
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71. Positioning is the process of creating a product's image
TRUE FALSE
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73. Functional positioning is based on product benefits.
TRUE FALSE
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73. Positioning is only about creating a marketing mix.
TRUE FALSE
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74. Positioning is only about creating a brand's identity.
TRUE FALSE
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75. Positioning and branding are the same thing.
TRUE FALSE
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76. Repositioning is necessary when a brand's image is no
longer relevant.
TRUE FALSE
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77. In Positioning Statement, First Thing that must be started
is Positioning
True False
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78. VALS is a Residential Segmentation
True False
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79. A positioning statement defines a brand's mission.
TRUE FALSE
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80.Symbolic positioning is based on product features.
TRUE FALSE
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FINAL ROUND
LET’S START
81.Targeting is the process of selecting a specific audience for
a product or service.
TRUE FALSE
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82. Targeting is only about identifying a product's features and
benefits.
TRUE FALSE
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83. Targeting is not necessary for effective marketing.
TRUE FALSE
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85. Psychographic targeting is based on demographic
characteristics.
TRUE FALSE
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84. Demographic targeting is based on Income
characteristics.
TRUE FALSE
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86. Behavioral targeting is based on consumer behavior.
TRUE FALSE
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87. Geographic targeting is based on consumer behavior.
TRUE FALSE
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88. Firmographic targeting is based on company
characteristics.
TRUE FALSE
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89. A target audience can be identified through market
research.
TRUE FALSE
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90. Targeting is a one-time process.
TRUE FALSE
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91. Segmentation is the process of dividing a market into
smaller groups with similar needs and characteristics.
TRUE FALSE
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92. Segmentation is only about identifying demographic
characteristics
TRUE FALSE
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93. Market segmentation is a one-time process..
TRUE FALSE
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94. Segmentation never helps businesses to target their
marketing efforts more effectively.
TRUE FALSE
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95. Behavioral segmentation is based on consumer behavior
TRUE FALSE
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96. Firmographic segmentation is based on company
characteristics.
TRUE FALSE
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97. Segmentation is only about dividing a market into Bigger
groups.
TRUE FALSE
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98. Behavioral segmentation is based on consumer behavior.
TRUE FALSE
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99. Segmentation can help businesses to identify new market
opportunities.
TRUE FALSE
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100. Market segmentation can be based on dual criterion.
TRUE FALSE
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THANK YOU!!!!
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