CREATIVITY

PRESENTED BY SUPERVISED BY

AIT HEMMOU SIHAM PR. ABDELMAJIDE

AMESKRADE NADIA REDOUANE
BEN MOUH MOSTAPHA
EL CHERKAOUI SAFAE
IBKHCHACHE MERYEM
NOUHI FARAH
 • Introduction to Creativity
• Inspiration
PLAN
• Brainstorming
• For you to guess !
• Development
• Experimentation
Can you describe creativity in one or two words ?
 Creativity is the ability to come up
with new and different ideas. It’s
about using your imagination to make
INTRODUCTION
or think of things in a way that has not
TO CREATIVITY
been done before. Creativity can help
solve problems, make interesting art,
What is Creativity ?
invent new things, or just think in
fresh ways. It’s when you think
"outside the box" to create something
unique or useful.
INTRODUCTION
TO CREATIVITY

What is the importance of creativity?

Creativity is a vital human trait that has driven innovation,

problem-solving, and progress throughout history. It empowers us
to think outside the box, generate new ideas, and approach
challenges from unique perspectives.
 The importance of creativity

New Ideas Adaptability Future-Proof Skills

It fuels the generation Creative thinking Creativity is

of innovative ideas helps us adapt to increasingly valued in
that can lead to change and find new the workplace, as it
breakthroughs in ways to overcome enables individuals to
various fields. adapt to changing
obstacles.
demands and think
 The importance of creativity

Problem-Solving and Social and Cultural

Innovation Impact
Enhanced Learning

It allows us to devise Creativity fuels Creative approaches

unconventional artistic expression, to learning can make
solutions to problems music, literature, and education more
that traditional other cultural forms engaging and
methods might not that enrich our lives. effective.
address.
INTRODUCTION
TO CREATIVITY

Bloom’s Taxonomy: A Framework

for Creative Thinking
Bloom’s Taxonomy: A Framework for Creative Thinking

Not only in education, using Bloom’s Taxonomy as a guide, creativity

becomes a step-by-step process where we progress from gathering
inspiration and knowledge to refining and actualizing our ideas. This
structured approach emphasizes that creativity is not just spontaneous but
can be nurtured through methodical thinking, making it accessible and
achievable for anyone willing to follow the stages.
INSPIRATION
Where Ideas Begin..
So, what is Inspiration ?

Inspiration is the process of being mentally stimulated to

do or feel something, especially to do something
creative. It often involves a sudden idea or motivation
that leads to the creation of art, writing, or other forms
of expression.
So, what is Inspiration ?

Inspiration can be described as a spark of creativity or an

enlightening idea that prompts individuals to generate
new concepts or works
SOURCES OF INSPIRATION

Personal
experiences Conversations and
relationships
Dreams and
imagination

Nature
Social issues Travel
THE PSYCHOLOGICAL
ASPECTS OF
INSPIRATION

The Four C's Model of Creativity: This model,

proposed by Mark Runco, includes four
components: mini-c, little-c, pro-c, and big-C
creativity
The Four C Model of
Creativity

1. Mini-C Creativity: 2. Little-C Creativity

This level refers to personal This level involves creative

creativity that emerges from expressions that are more
everyday experiences and insights. recognizable but still not widely
Inspiration at this stage often comes acknowledged. Inspiration can come
from internal thoughts, emotions, or from various sources, such as art,
spontaneous moments of realization. music, or literature, prompting
For example, a personal experience individuals to create their own works.
or a sudden idea can lead to new For instance, listening to a powerful
ways of thinking or problem-solving
song might inspire someone to write
in daily life.
their own lyrics or compose music.
The Four C Model of
Creativity

3. Pro-C Creativity: 4. Big-C Creativity:

This level refers to professional This level involves groundbreaking

creativity, where individuals achievements that greatly impact
create as part of their careers, society, often inspired by personal
often inspired by collaboration, experiences, societal needs, or other
innovative ideas, or workplace creative influences, like a scientist
challenges—like a team building on previous research to
brainstorming session that sparks make a major discovery.
new projects or solutions.
CASE STUDY

The Creation of "The Mona

Lisa" by Leonardo da Vinci:
The Creation of "The Mona Lisa" by Leonardo da Vinci:

• Background: Painted in the early 1500s, "The Mona Lisa" was

commissioned by Francesco del Giocondo. Da Vinci's fascination with
human emotion and expression influenced his approach.

• Process: Da Vinci employed techniques like sfumato (the gradual

blending of colors) to achieve lifelike detail and depth. The painting
took several years to complete, reflecting his commitment to
perfection.

• Impact: "The Mona Lisa" is now considered one of the most famous
and studied artworks in history, symbolizing the Renaissance and
the mastery of portrait painting.
BRAINSTORMING

Generating and
Exploring Ideas
ANYONE CAN HAVE SUPER IDEAS !
WHEN IDEAS SHOW UP GRAB THEM !
Origin of Brainstorming :

Brainstorming was developed by Alex

Osborn in the 1940s, an advertising
executive, as a way to boost
creativity and idea generation without
criticism.
Origin of Brainstorming :

Brainstorming is a powerful creative technique

that helps individuals and teams generate a wide
range of ideas quickly. It allows people to think
outside the box and approach problems from
fresh perspectives, making it an essential tool for
sparking creativity
 Key Principles:

Defer judgment: Encourage quantity:

Wild ideas :

No criticism during The more ideas, the Unconventional ideas

idea generation. better. often lead to
innovation.
Influence on Creativity:

The popularity of brainstorming also led to the development

of related techniques, such as:

• Mind mapping: A visual technique for organizing ideas and

showing connections between them.
• Reverse brainstorming: A variant of brainstorming that
focuses on identifying how to make a problem worse, to
uncover creative solutions from unexpected angles.
• Nominal group technique (NGT): A structured variation
that encourages individual idea generation before group
discussion to ensure equal participation.
 Activity

"The Worst Possible

Idea"
 Instructions

• Pick a challenge: Choose a problem or challenge to

solve
• Brainstorm the Worst Ideas: Your task is to come up
with the worst possible solutions to the challenge.
• Don’t hold back! The worse, the better!
• Examples: What if we did the opposite of what’s
needed? What would make things go completely
wrong?
4- LET’S GUESS THE AXIS
!
Please watch this video!
COLLABORATION AND
TEAMWORK

Creativity through Collaboration

"Creativity isn’t just an individual skill; it’s a
force that comes alive in collaboration.“
Discussion :

This research contributes to the understanding of team

dynamics and creativity in innovative contexts. It provides
practical implications for organizations seeking to optimize
team performance by balancing the need for collaboration
with the need for individual creativity.
 Into consideration :

Avoiding Balancing Focus and

Individual Creativity
Drives Novel Ideas: Groupthink: Flexibility:

Example: A scientist If the focus is too much Excessive collaboration can

working alone might come on collaboration, dilute focus, while too
up with an innovative
there’s a risk of much individual creativity
experimental approach,
"groupthink," where may lead to
but they might need
team members conform disorganization. Balancing
collaboration to refine the
to each other’s ideas both allows creative ideas
method and test its
to align well with team
 DEVELOPMENT

Refining and Building on Ideas

 DEVELOPMENT

As a continuous As a bridge between ideas As the playground for

creative process and real results innovation

As a the refinement of Encourages creative

creativity idea problem-solving
 Development as a Creativity Through the Refining Creativity
Bridge to Real Results Development Process Through Development

Development turns Creativity flows through This phase polishes

creative ideas into the entire process. ideas, making them clear
real, impactful Development isn’t just and functional. It takes
things. It connects technical—it’s about raw creativity and
imagination with bringing ideas to life sharpens it for the best
reality. with creative results.
adjustments.
 Development as an Development and Creative
Innovation Playground Problem-Solving

Development is a space Each challenge in

for trying new things. development is a chance for
It’s where developers creative solutions. Problem-
can test, experiment, solving keeps creativity
and push ideas further. active throughout the
project.
 Activity

Build a story
!
EXPERIMENTATION

Testing and Trying New Things

Experimentation is a key part of creativity. It’s where we
test ideas, try new things, and learn from mistakes.
Sometimes, things don’t go as planned, but those
“mistakes” can lead to new ideas. Each experiment
helps us improve and shape our ideas into something
better.
Evaluation ? let’s play

Kahoot !

)
THANK YOU!