Creamworks co.
ARTISAN cloud BAKERY Business Plan
Creamworks co.
Table of Contents
01 Summary 09 First Year Financial Projection
02 Company Statements 10 Execution plan
03 Market Characteristics
04 Sales and Marketing Strategies
05 Demographic Targets Marketing Plan
06 Product Promotional Strategy
07 SWOT Analysis
08 Business Establishment Cost
2
Executive Summary
Key Products
o Viennoiseries
o Artisan Sourdough Loaves ( later)
o premium French pastries – tarts , éclair, macarons, choux pastry
etc.
o guilt-free pastries made with wholesome ingredients for health-
conscious customers.
o Breakfast with simple ingredients.
Coffee Blends
House Blends I Espresso I Decaf Options I Frappuccino (introduce
later or with breakfast)
3
Company statements
Our mission:
Providing our customers with premium, hygienic and delicious high-quality products at their doorstep.
To
create an experience without the dine in hassle.
Our
Vision:
To be the preferred online bakery in our district, known for our commitment to artisanal quality,
where every bite leaves a lasting impression. Perfect for those looking for a sweet treat that's not
overly
indulgent and have a blend of flavors option to curb cravings throughout the day.
Our values:
We strive to uphold the highest standards in the ingredients and preparation of our baked goods and
beverages and continuously innovate our menu and services to exceed expectations and stay ahead in
4
a
Market Characteristics
Market Size
Within a five (5) km radius, there are three other bakeries serving a community of 100,000 (approx.).
Product
Niche
The bakery prides itself on exclusively producing handcrafted items, deeply rooted in local culinary practices.
Market
Competitiveness
We differentiate by using mostly premium ingredients and having baked goods reach our customers early in
the day that resonates with community's taste
Target Customers
Local residents, young professionals and students with a penchant for quality and fresh artisanal goods,
5
Sales and Marketing
Strategies
Social Media Advertising
01
We'll leverage social media platforms to promote our products and
engage with a wider audience.
02 Delivery Services
To expand our customer reach, we'll implement a home delivery service,
ensuring our products are conveniently accessible to our customers
Coupons and Discounts
03 To incentivize purchases and attract new customers, we'll periodically
release special offers through coupons and discounts. We can also
introduce loyalty cards in future for frequent customers.
Google marketing through ads
Fine new customers through google search and ads.
04
Food Bloggers Outreach
To enhance brand visibility and showcase our unique offerings, we'll
05
collaborate with renowned food bloggers for reviews and features
6
Demographic Targets
Marketing Plan
Market
Strategies by Age Group and income level
Segments
IT Professionals and office Young families and Health-conscious
College students
goers residents consumers
• Demographic -Primarily • Demographic – • Demographic – Primarily • Demographic –
aging from 22-40, with Primarily aging from aging from 30-55 with Primarily aging from
moderate to high income 18-25,with lower moderate to high income. 30-55 with moderate
income to high income.
• Need - quick coffee breaks, • Need – diverse menu • Need – menu offering
lunch options, evening • Need – low affordable options for family and low sugar, gluten free,
relaxation spot. pricing, student kids. Family friendly nutrition transparency
friendly promotions, ambience and locally sourced
trendy space for vegan options.
socializing
• Preference – specialty • Preference –beverages
coffee, grab and go • Preference – healthier like smoothies, fresh
snacks, health-conscious • Preference – budget freshly made items, non juice, plant-based milk
items, strong Wi-Fi and friendly beverages, caffeinated beverages alternatives.
relaxed productive finger foods, combo like smoothies. Weekend Sustainable and eco
ambiance. meals and insta visits likely for breakfast friendly ambience and7
friendly space. and brunches. packaging.
Product Promotional Strategy
1. Social media marketing :
• Focus on google ads, Instagram, Facebook for maximum reach.
• Post high quality photos of café, food items and beverages with behind the scene
content.
• Encourage customers to tag your café in their posts for organic engagement. Eg: free
coffee for the best photo of the month
• Partnering with local influencers to review your café to help reach wider audience. Ask
them to review on google as well to attract more customers.
2. Loyalty programs:
• Providing loyalty card offers like buy 5, get one free offers to encourage repeated
visits.
• Focus on group discounts for students/ professionals for lunch / coffee break.
3. Exclusive product launch:
• Product launch for limited period as seasonal specialties.
4. Online listings:
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• Ensure our café is listed on major food directories like Zomato, swiggy, google search
Product Promotional Strategy
5. Collaborations and partnership:
• Partnership with local bookstores or fitness centers to cross promote products.
• Sponsor or host charity events where a part of sales goes to local cause.
6. In store promotion:
• Use attractive signage, window displays and menu boards to showcase the bestsellers.
• Offer free samples of new items during peak hours to encourage to try something new.
7. Messages campaign:
• Use customer number to send messages to alert them on exclusive discounts, happy
hour deals, new menu items , etc.
8. Customer experience and word of mouth
• Train staff to offer excellent service, ensuring each customer leaves with a happy
impression.
• Create a comfortable ambience
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SWOT Analysis
Strengths Weaknesses
• High operating cost: cafes often face high
S W
• Quality of products: offering premium quality
French pastries. cost related to rent, raw materials, labor.
Higher costs due to artisanal methods and
premium ingredients
• Ambience : a well designed and cozy
atmosphere
• Staff turnover: F&B industry tends to have
high employee turnover which can disrupt
• Customer service: knowledgeable staff and operations and affect quality of service.
friendly interactions
• Rising Competition: The threat of new
• Expansion into delivery apps like competitors, both local and big brands.
Zomato and swiggy.
• Economic Instability: Reduced sales during
• Hosting events, introducing economic downturns as consumers cut down
seasonal offers to increase brand in non-essential purchases.
loyalty
• Supply chain disruptions such as availability of
O
produce can lead to inconsistency.
T
Opportunities Threats 10
Business Establishment Cost Expense Category Cost (Rs)
Total Startup Cost (approx.) 15,00,000 Rs
Equipment 5,00,000
Commercial Oven 1,50,000
dough Mixers (8kg) 70,000
sheeter 70,000
Double door freezer 1,00,000
Utensils and Small Equipment 40,000
Cash Register / POS System 30,000
Licenses and Permits 50,000
Initial Inventory 2,00,000
Supplies (Flour, Sugar, etc.)
Consumables and Packaging Materials
Marketing and Branding 2,50,000
Website Development
Initial Marketing Campaign
Staffing 1,50,000
First Year Financial Projection
Expense Amount (Rs)
breakdown
Revenue Daily sales of avg 15 customers = 15 * 250rs =3,750Rs per day
projection Monthly revenue = 3,750 * 30 = 1,12,500rs
Yearly revenue = 1,12,500*12 = 13,50,000rs
COGS Aprrox 35% of revenue = 13,50,000 * 35% = 4,72,500rs
Operating Salary – 25,000 * 2 = 50,000 (2 staff) *12 = 6,00,000
expenses Utilities = 10,000*12 = 1,20,000rs
Marketing = 2,40,000rs
Misc exp = 50,000 ( maintenance, license etc)
Total OE = 10,10,000Rs
GP = revenue –COGS 13,50,000 – 4,72,500 = 8,77,500 rs
Net cash flow = GP- OE
8,77,500 – 10,10,000 = -1,32,500RS
Execution
Plan
Particulars
Groundwork and Month 1 • finalize business plan
setup • Financial pan
• Legal and administrative requirements
Operational kickoff Month 2 - 3 • Design and renovation
• Menu development and supplier sourcing
• Staffing and training
• Marketing and promotions
Launch Month 4- 5 Soft launch and feedback
Post launch evaluation and feedback
Online ordering procurement
Initiatives to Promote Employee
Welfare
Health and Wellness Programs
Implement comprehensive health and wellness programs to
support physical and mental well-being.
1
Provide access to fitness classes, mental health resources, and
wellness challenges.
Work-Life Balance
Promote flexible work arrangements to help employees
2 balance work and personal life.
Encourage regular breaks, vacation time, and limit overtime to
prevent burnout.
Professional Development
Offer opportunities for career growth and skill development
3 through training and workshops.
Support employees in obtaining relevant certifications and
qualifications.
Employee Recognition
Establish employee recognition programs to acknowledge and
4 reward outstanding performance.
Celebrate milestones, achievements, and contributions to
boost morale and motivation.
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