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Artificial Intelligence Augmented Analytics
Use data mining, predictive modelling and
To understand customer behavior
machine learning to identify pattern.
Programmatic Advertising Geo-Fencing
Real-time targeting based on a user’s location.
Automate ad buying target specific audiences In a particular area, push notification is
enabled.
AUTOMATIO DATA &
N ANALYTICS
Browser Push Notifications Blockchain Technology
Re-engage people who have shown interest but Eliminates the digital marketing intermediary,
failed to convert. builds trust, and offers branding benefits
Google Ads Smart Bidding Progressive Web Apps
Offer functionality of a native mobile app – fast
Automate your paid advertising campaigns &
loading times, push notification, working
focus on strategy, copywriting, analytics.
offline.
Strategy Mind Map
Personalization Video Marketing
Personalize content, products, and engage and Engaging your audience on various channels,
convert site visitors. like YouTube, Facebook, Instagram etc.
Influencer Marketing Content Marketing
Word-of-mouth marketing to amplify your brand Creating useful content makes the audience
message to a larger market. DIGITAL view your organization as a credible resource.
HUMAN
MARKETIN
TOUCH
Conversational Marketing G Visual Search
Enhance user experience through a feedback- Allow people to use images to conduct a search
driven model. and get specific results.
Social Media Stories SEO A/B Split Testing
Using disappearing stories, this is a great Isolate variables in your campaign and identify
opportunity to use FOMO. the versions that drive the expected results.
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SCAMPER Combine
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Idea Details Idea Details
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Idea Details First Idea
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Copywriting Link Building
Guest Posting Conversion
SEO
Instagram Finding your tribe
Facebook
Twitter
Opting popups
Ad Monitoring
Mind Map
WordPress Plugin
Email Marketing
Finding your niche
Sales Funnels
Creating Infographics
WordPress Plugin
Google+
Link Building
Podcasting
• Celebrate Milestones and • Shoutouts for top performers
Performance achievements • Provide specific performance
Expectations
• Core Values metrics
• Create weekly, monthly,
quarterly goals
Goal Setting • Set clear goals
• Build teams for each goal
• Track goal progression
• Provide constructive criticism
• Provide opportunity for
STRATEGIES Transparency • Discuss Issues
feedback
• Share all project/goals
• Slack
• Instant Messaging
Tools • N/A
• Project Management
• Document Sharing
• Stay on topic
Effective Meetings • Start on time • N/A
• Create Agenda
Main Topic
Involves
Involves Involves
Doing
Decision Making Assessment
Involves Involves
Includes
Involves
Aware
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Have
Performance
Based on Based on
specific Levels general
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Criterion- Norm-
referenced Referenced
Generate
Data Evaluate
Skills
Evaluates
tasks &
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knowledge
Evaluate
Analytical Skills
Tools
Specific General
Evaluates Evaluate Evaluate
Individuals Groups
Understandin
g of New
Ideas
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