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Sai Swaroopa Mam Social Media Presentation

The document outlines a proposal for social media marketing, defining it as the process of advertising products and services through various social media platforms. It highlights the importance of social media marketing for engagement and lead generation, detailing the specific platforms used by the organization, including Twitter, Facebook, YouTube, Instagram, and LinkedIn. The proposal emphasizes targeted marketing strategies to reach different demographics effectively.

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16 views11 pages

Sai Swaroopa Mam Social Media Presentation

The document outlines a proposal for social media marketing, defining it as the process of advertising products and services through various social media platforms. It highlights the importance of social media marketing for engagement and lead generation, detailing the specific platforms used by the organization, including Twitter, Facebook, YouTube, Instagram, and LinkedIn. The proposal emphasizes targeted marketing strategies to reach different demographics effectively.

Uploaded by

i.like.1pineapple
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Social media Marketing

Agenda of this proposal

1 What is social media


marketing?

2 Why social media marketing?

3 Different types of social


media platforms our
organization use
4 How we will potentially
Market your esteemed
institution
4 Lead Generation

5 Thank you
What is social media Marketing?

Social media
Social media are interactive computer-

50K mediated technologies that facilitate the


creation and sharing of information, ideas,
career interests and other forms of
expression via virtual communities and
networks
Social Media Marketing is the process of advertising the
products and services through Social Media platforms
Why social media Marketing?
Social Media platforms our Organization Uses

Twitter

Facebook

You tube

Pinterest

Google
X

Paid ads Word of mouth


By targeting the right target audience, Twitter is known for its rapid news
we can make ensure better engagement. spread and this can be leveraged to make
sure that the college gets known to
everybody in a short span of time

Faculty profiles Segmented market


By displaying the profiles of the faculty,
Easy to segment the market on
the parents and students can be
the basis of market and
convinced to check out the college
demography
Facebook
Facebook is mainly used to target parents and older
generations.
By providing Call-To-Action buttons, blogs, college
images and paid Ads.

7.8 Photos and videos


%

2.5 Numbers of share


%

6.7 Numbers of followers


%
You Tube
By creating videos about the college, tour, college
life, livestreams.

60% 45% 70% 70%

Photos and Numbers of Updated News Numbers of


videos share followers
Instagram
By posting about the college culture in the form of short contents,
images and videos

Photos and videos 50

Number of share 70
Posting about the stories of both the
culture and activities organized in
Number of follwers 80 the university from students’
perspective.

Updated News 35
LinkedIn

About LinkedIn Posts


Sharing faculty expertise and showcasing student
profiles to attract potential students and encourage
existing students. Leveraging alumni network to

in
showcase the diverse talent.

Like 22K

Commen 1,506
t

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