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Boost

The document outlines strategies to enhance sales performance by focusing on understanding customer needs, building relationships, and leveraging technology. Key areas include effective communication, sales process optimization, and continuous improvement through feedback and training. It emphasizes the importance of customer focus, clear messaging, and the use of CRM and analytics tools.

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Abdissa Garomsa
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16 views11 pages

Boost

The document outlines strategies to enhance sales performance by focusing on understanding customer needs, building relationships, and leveraging technology. Key areas include effective communication, sales process optimization, and continuous improvement through feedback and training. It emphasizes the importance of customer focus, clear messaging, and the use of CRM and analytics tools.

Uploaded by

Abdissa Garomsa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Boost

Your Sales Performance


By Abdissa Tefera

January 2025

Addis Ababa
Boost Your Sales
Performance
This presentation will explore strategies to improve your sales
performance, focusing on key areas like understanding customer needs,
building relationships, and leveraging technology.

by Abdissa Garomsa
Understand Your Customers
Research Segmentation

Conduct thorough research to understand your target Segment your customers based on demographics,
audience's needs, pain points, and motivations. psychographics, and buying behavior to tailor your approach.
Build Strong Relationships
1 Active Listening 2 Empathy 3 Trust
Listen attentively to understand Show empathy and understanding Build trust by being reliable,
your customers' needs and towards your customers' transparent, and honest.
concerns. situations.
Effective Communication
Clear Messaging Active Listening
Communicate your value Listen attentively to understand
proposition clearly and your customers' needs and
concisely. concerns.

Tailored Approach
Adapt your communication style to different customer types.
Leverage Technology

CRM Systems Analytics Tools Automation Tools


Manage customer interactions and track Gain insights into customer behavior and Automate repetitive tasks to free up time
sales progress. sales performance. for strategic activities.
Sales Process Optimization

1 Prospecting
Identify and qualify potential customers.

2 Needs Assessment
Understand your customers' needs and challenges.

3 Presentation
Present your solution and demonstrate its value.

4 Closing
Negotiate terms and secure the sale.

5 Follow-up
Build relationships and ensure customer satisfaction.
Continuous Improvement
Track Performance
Monitor key metrics to identify areas for improvement.

Feedback
Seek feedback from customers and colleagues to gain insights.

Experiment
Test new strategies and approaches to optimize your sales process.
Sales Training and Development

Product Knowledge
1

Sales Skills
2
Negotiation, closing, objection handling.

Industry Trends
3 Stay updated on market dynamics and customer preferences.
Key Takeaways

1 2
Customer Focus Effective Communication
Understand your customers' needs Communicate your value
and build strong relationships. proposition clearly and concisely.

3
Technology Leverage
Utilize CRM systems, analytics
tools, and automation to streamline
your sales process.
Thankyou!!!

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