FEASIBILITY STUDY OF
BANANACUE
THE PRODUCT
Bananacue, is a popular Filipino street food and
snack consisting of fried bananas coated in
caramelized brown sugar and served on a bamboo
stick. Also, but our bananacue is not only coated
in caramelized brown sugar but also coated in
melted chocolate with sprinkles on top. We
innovate our Bananacue to present another style
and flavor. It only cost PHp 5.00, very affordable
for the student and the people of the community.
Bananas itself contains vitamin like Vitamin B6BB6
and Potassium. Bananacue is a delightful treat
that brings joy to many! It’s a testament to the
creativity of Filipino cuisine, combining simple
ingredients to create delicious and satisfying
snack. It’s a perfect combination of flavors and
textures that makes it a truly enjoyable
experience
TARGET MARKET
The target customers of our business are
especially the students, teachers, and the
community such as adults and children.
LOCATION
Our business is located at the school canteen near the senior
high school building of La Soledad National High School, purok 2
Nong-Nong Butuan City. We choose this location because school
canteens provide a convenient location for students to grab a
quick snack during breaks or after school and we have a few
competitors in this location.
PROMOTION
We will use the social media in promoting our
Bananacue by posting it on our social media platforms
so that customers will know what we are selling and
to attract them to buy our Bananacue.
INCOME STATEMENT
In the month of January, we made 3,000 pieces of Bananacue, we sell it for 5 pesos each and got a sale of Php 15,000.00 minus the
cost of goods sold Php 9,000.00 and we got a gross profit of Php 6,000. The gross profit minus the total expenses and we got a Php
2,000.00 net profit in the month of January.
We saw that our Bananacue sold quickly in the first month, so we started to increase the production of Bananacue in the month of
February and made pieces 4,000 and sell for 5 pesos each and got a sale of PHP 20,000 minus the costs of goods PHp 12,000 and got a gross
profit PHp 8,000, then minus by the expenses and got PHp 4,000 net profit in the month of February.
In the month of March, April, and May, we continuously increased the production from 200 pieces of February to 250, 300, 350, pieces
of the rest months until May.
As the pieces of production continuously increased each month, so our cost of goods also increased, adding 6,250 pesos of march,
3,750 pesos of April, and 1,500 pesos of May.
Our gross profit also increased adding the remaining month, 2,500 pesos of March, 1,500 pesos of Apil, and 1,500 of May. So, from
8,000 pesos of February we got 10,500 pesos of March, 12,000 pesos of April, and 13,500 0f May.
The total expenses of March and May changed, from 4,000 pesos of January, February, April, and June to 5,250 pesos of March, and
5,775 pesos of May. Because as we count how many days our store were open, we noticed that the month of March ang May added another 1 day
of selling.
As we subtract our Total Expenses to our Gross Profit, we easily got our Net Profit. 2,000 pesos of January, 4,000 pesos of
February, 5,250 pesos of March, 8,000 pesos of April, 7,725 pesos of May, and 10,000 pesos of June.
3. OPERATIONAL STUDY
3.1 SUPPLY/MATERIALS (SOURCE)
Our Bananas are bought only here in Barangay Nong-Nong Butuan City,
because banana is one of the main sources of income here. While the other
ingredients like oil, brown sugar, chocolate and sprinkles can be bought
either in sari-sari store here in Nong-Nong, or in Tabuan Market.
3.3 LOGISTICS
Our product can be acquired by going in our store located in the
school canteen of La Soledad National High School senior high school
building or we can deliver it to your home but in Nong-Nong area only. Our
product is stored in small paper-bag so that the product will not destroy
and delivered it safely. The vehicle we use in delivering is motorcycle
because this in only transportation we have and easy to drive.
BANANAQUE SWOT ANALYSIS
Strengths
High quality of Ingredients
Strong relationships with the customers
Strong relationships with the suppliers
Affordable for the student
The size can reach the customers satisfactory
Neat and clean in customers eyes
Raw materials are always available
Weaknesses
Lack of ingredients aside of banana
The banana is overripe
The taste can’t reach the customers’ expectations
Opportunity
Getting loyal customers
Getting discount from the suppliers
Introduce new flavors
Threats
Competitors
Changes in customers preferences
Rising costs of Ingredients
Natural disasters
