TITLE
COLOR Where Every Shade
Tells A Story
CANVAS
CEO/FOUNDER: Samori
Abdurrahman and Avery
Richter 1
PROBLEM / OPPORTUNITY
● Physical books get damaged
when people spread their books
repeatedly over time
● Americans between the ages of 18-
34 read 13 books per year
● 42% of people read physical
books each year
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
Value Proposition (Solution)
Mission Statement:To provide a high quality non
spreadable bookmark at an affordable price to make
people's lives better.
• Decreases the likelihood of pages ripping.
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
UNDERLYING MAGIC
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
TARGET MARKET
Industry: Annual Industry Size:
TARGET MARKET SIZE
Demographics Geographicx
Total Population of Targeted Geographic Area
• •
•
•
Population of Target
Market
Market Size
Psychographics Buying Patterns
• •
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
[MARKETING PLAN]
Remove this slide
before presenting!
• Show how you plan to promote your product or service
to potential customers and engage with your target market.
• Be sure to include:
• Marketing goals and the key metrics used to measure
the effectiveness of your marketing campaign
• A description or images of chosen promotional channels
and why they were chosen (cost, effectiveness)
• A description or images of chosen retention/engagement
strategies and why they were chosen (cost, effectiveness)
Lean Canvas:
Channels, Key Metrics, Customer Segments
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
MARKETING PLAN
PURCHASING RETENTION
AWARENESS
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
COMPETITIVE ANALYSIS
Odorase Febreze Air Wick
Factor 1: $8.00 for 16 oz $5 for 8.8 oz $1.25 for 6 oz
PRICE
Factor 2: Water, Essential water, alcohol Water. Ethanol
INGREDIENTS oils and denat., Fragrance/Parfu
cyclodextrin and polyethylene m. PEG-40
citric acid. glycol Hydrogenated
monophenyl Castor Oil.
ether,
hydroxypropyl
cyclodextrin
Factor 3: Effectively Erases and Only covers up
EFFECTIVENES leaves a soft covers up odors odors with a
S scent while also while leaving a strong and nose
eliminating safer ingredients,
Competitive harsh fragrance
andstinging
more
odors.
Advantage fragrance
effective than competition
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
COMPETITIVE ANALYSIS
Business 1: Business 2: Your NFTE
Business
Factor 1:
Price
Factor 2:
Factor 3
COMPETITIVE ADVANTAGE: At least one factor where you stand out from your competitors
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
[QUALIFICATIONS]
Remove this slide
before presenting!
• Show you have the knowledge, skills, and determination
required to start and then manage your business.
Remember: Judges are aren’t just investing in your business;
they’re investing in YOU.
• Be sure to include:
• A bulleted list or pictures of your relevant accomplishments,
group affiliations, leadership positions, and past experiences
• An explanation of how your unique qualifications are part
of the business’s value proposition and unfair advantage
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
[QUALIFICATIONS]
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
COST STRUCTURE
Description of Expenses
Variable Material Total: $
Economics of One Unit Expenses
Selling Price $[value] [Item] [$]
Cost of variable materials [value]
Cost of labor [value]
Other variable costs [value] $
Total COGS/ COSS [value] Total: $
[$]
Contribution Margin [value]
Monthly Break Even Units
$[month exp]
= [value] ≈ [value] units
$[con margin]
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
CURRENT STATUS & FUTURE PLANS
INSTRUCTIONS:
Use any THREE of the following for BOTH the CURRENT and FUTURE sections (be sure to elaborate in your
speaker notes)
CURRENT:
● Planning to begin final year of high school
● Applying to schools that offer business/entrepreneurship classes
● Launch sales by summer
● Use customer feedback to improve products/services
● Attending selling events
● Develop online purchasing options
INCLUDE AT LEAST
FUTURE: ONE IMAGE
● Within first year, earn a profit
● Social responsibility (giving back to _____________)
● Seek mentorship
● Experiment with designs, recipes, materials
● Expand merchandise
● Expand knowledge base
● Seek partnerships with local businesses
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
CURRENT STATUS & FUTURE PLANS
CURRENT FUTURE
INCLUDE AT LEAST
ONE IMAGE
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
TITLE
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
CURRENT STATUS & FUTURE PLANS
Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
