Sales and Marketing Skills
and Tools
Essential skills and tools needed to succeed in the sales and
marketing industry.
EN
By Yenatfanta Agegnehu
9 Steps to Creating a Sales Promotion Plan for Your Product Launch
1. Align your Launch Plan with Your Broader Marketing Strategy
2. Set clear goals
3. Establish the right KPIs and metric
4. Develop your promotional strategies and tactics
5. Set your budget
6. Map out the plan
7. Choose the right time
8. Plan pre-launch campaigns
9. Don’t forget the post-launch analysis
1 Hard skills 2 Soft skills
Hard skills refer to specific, technical abilities Soft skills are non-technical abilities, such as
or knowledge, such as the ability to code in a communication, teamwork, and problem-solving. These
particular programming language or the ability are often referred to as "people skills" or "interpersonal
to use a specific software program. skills." These skills are vital to the human side of sales and
marketing.
In sales and marketing, some of the most in-demand Soft skills typically transcend job categories, though in
hard skills include: sales and marketing, some key skills to have include:
Digital marketing Communication
Sales management Problem solving
Social media marketing Listening
Business development Emotional intelligence
Search engine optimization (SEO)
Top 10 Skills
1 Digital Marketing Proficiency 2 Data Analysis
SEO, SEM, content marketing, and social media Analyzing sales and marketing data to make
marketing are crucial for online visibility and informed decisions and track campaign
engagement. performance.
3 CRM and Sales Automation 4 Social Media Marketing
Expertise in using CRM tools like Salesforce, Managing and growing social media presence on
HubSpot, and Zoho for managing customer platforms like Facebook, Twitter, Instagram, and
interactions and sales processes. LinkedIn.
Content Creation and Communication
Content Creation Communication Skills
Crafting compelling and persuasive content for Excellent written and verbal communication skills
various channels, including written and visual are essential for conveying ideas persuasively.
content.
Sales Techniques and
Project Management
Sales Techniques Project Management
Lead generation, sales Time management,
pitching, and negotiation prioritization, and team
skills are crucial for collaboration are essential
closing deals. for effective project
execution.
Customer Focus
Understanding and addressing customer needs and
concerns to build long-term relationships and loyalty.
Essential Digital Tools
CRM Tools Marketing Automation Tools
Salesforce, HubSpot CRM, and Marketo, Mailchimp, and Pardot
Zoho CRM are popular choices streamline marketing processes
for managing customer and improve efficiency.
interactions.
Analytics and Reporting Tools
Google Analytics, Tableau, and
Power BI provide insights into
website traffic and campaign
performance.
Social Media and SEO Tools
Social Media Management Tools SEO Tools
Hootsuite, Buffer, and Sprout Social help schedule Ahrefs, SEMrush, and Moz provide insights for
posts, analyze performance, and manage social backlink analysis, keyword research, and content
media presence. optimization.
Certifications and Licenses
1 Sales Certifications
CSP, CSE, Salesforce Certified Sales Cloud Consultant, and HubSpot Inbound Sales
Certification are valuable credentials.
2 Marketing Certifications
CDMP, Google Analytics Individual Qualification, PCM, CMM, and CMS demonstrate
expertise in various marketing areas.
3 Business Licenses
Depending on location and business activities, licenses like business, trade, health,
signage, zoning, import/export, telecommunications, and tourism may be required.
Training Opportunities
Salesforce Training Programs Online Learning Platforms Industry Conferences and
Workshops
Salesforce offers a variety of HubSpot Academy, LinkedIn
training programs, including Sales Learning, Coursera, and Udemy Attending industry conference like
Cloud Keynote at Dreamforce, offer a wide range of online Dreamforce, Inbound Marketing
which covers the latest sales courses in sales and marketing. Conference, and Salesforce World
strategies and technologies. Tour provides valuable training
and networking opportunities.
Q and A
Assignment 2
Build/Customize your CV as an aspiring field professional in Sales and
Marketing.
Thank you!
