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Digital Transformation
Strategy & Plan
CEO: insert your own text
Chief Digital Officer: insert your own text
Author: insert your own text
Date: insert your own text
Version No: E.g. 1.0 for final / 0.1 for drafts

1
 Table of Content

1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic
Objectives • Digital Marketing
• Big Data • 3-D Printing
• Artificial Intelligence • Drones
• Cloud Computing • Robots
• Cyber security • Virtual Reality
• Blockchain • Augmented reality
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
2
 Table of Content

1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic
Objectives • Digital Marketing
• Big Data • 3-D Printing
• Artificial Intelligence • Drones
• Cloud Computing • Robots
• Cyber security • Virtual Reality
• Blockchain • Augmented reality
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
3
 Executive Summary

Mission: Insert your own text

Mission & Vision
Vision: Insert your own text

Digital
Transformation Insert strategic Insert strategic Insert strategic Insert strategic
Strategic objective #1 objective #2 objective #3 objective #4
Objectives

Budget & Budget: Insert your own text

Headcounts Headcount: Insert your own text

Technologies to
Insert your own text
consider

Digital
Transformation Insert your own text
Initiatives

Next Steps Insert your own text

4
 Table of Content

1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic
Objectives • Digital Marketing
• Big Data • 3-D Printing
• Artificial Intelligence • Drones
• Cloud Computing • Robots
• Cyber security • Virtual Reality
• Blockchain • Augmented reality
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
5
 PESTLE Analysis
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Political Technological
• Replace the text by your own text • Replace the text by your own text
• Replace the text by your own text • Replace the text by your own text
• Replace the text by your own text P T • Replace the text by your own text
• Replace the text by your own text • Replace the text by your own text

PESTLE
Economical Legal
• Replace the text by your own text • Replace the text by your own text
• Replace the text by your own text
• Replace the text by your own text
E L • Replace the text by your own text
• Replace the text by your own text
• Replace the text by your own text • Replace the text by your own text

Social Environmental
• Replace the text by your own text • Replace the text by your own text
• Replace the text by your own text S E • Replace the text by your own text
• Replace the text by your own text • Replace the text by your own text
• Replace the text by your own text • Replace the text by your own text

6
 Target Market
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Target Market description

• Describe in this text block your target market(s), that is to say the group of customers that you want to market
your products to.
• To identify your target market(s), you can use customer segmentations such as:
 Geographic segmentation
 Demographic/socioeconomic segmentation: gender, age, income, occupation, education, household
size, and stage in the family life cycle)
 Attitudes
 Psychological profiles

7
 Target Market Size & Growth
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

• Description: Insert your own text

• Size: Insert your own text
• Growth: Insert your own text
Total Available Market (TAM)

• Description: Insert your own text

Serviceable Available Market • Size: Insert your own text
(SAM) • Growth: Insert your own text

Target Market • Description: Insert your own text

• Size: Insert your own text
• Growth: Insert your own text
Market
Share

• Description: Insert your own text

• Size: Insert your own text
• Growth: Insert your own text

8
 Market Profitability
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.
Porter’s 5 Forces

Bargaining Power of Suppliers Bargaining Power of Buyers

• Insert your own text • Insert your own text
• Insert your own text • Insert your own text
• Insert your own text • Insert your own text

Intensity of Competitive
Rivalry

Insert your own text

Threat of New Entrants Threat of Substitute Products
• Insert your own text • Insert your own text
• Insert your own text • Insert your own text
• Insert your own text • Insert your own text

Caption:
9 Low Average High
 Competitor Identification
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.
1.Key National Competitors 2.Key International Competitors

• Competitor A • Competitor E
• Competitor B • Competitor F
• Competitor C • Competitor G
• Competitor D • Competitor H

3.Substitutes 4.New Entrants

• Competitor L
• Competitor I
• Competitor M
• Competitor J
• Competitor N
• Competitor K
• Competitor O

10
 Competitor Benchmarking (1/2)
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Number of Insert your

Revenue Profit Market share Main activity Product quality
employee own text

Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own
Competitor A text text text text text text text

Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own
Competitor B text text text text text text text

Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own
Competitor D text text text text text text text

Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own
Insert your own text text text text text text text text

Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own
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Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own
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Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own
Insert your own text text text text text text text text

Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own
Insert your own text text text text text text text text

11
 Competitor Benchmarking (2/2)
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Insert title

Insert company name

20

Gaining market share

15
Company Growth (%)

Insert company name

Average
market
10 Insert company name growth

5 Losing market share

Insert company name

-5
0 10 20 30 40 50 60
Market Share (%)

12
 Table of Content

1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic
Objectives • Digital Marketing
• Big Data • 3-D Printing
• Artificial Intelligence • Drones
• Cloud Computing • Robots
• Cyber security • Virtual Reality
• Blockchain • Augmented reality
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
13
 Company Performance for FY [Insert Fiscal Year]
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.
Revenue Profit Website traffic
$2,500,000 $1,000,000 1,000,000 Visitors
+12% +10% -5%

Top 5 countries in terms of Revenue Customer Satisfaction

92%

Stock Price
$102
-4%
14
 Table of Content

1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic
Objectives • Digital Marketing
• Big Data • 3-D Printing
• Artificial Intelligence • Drones
• Cloud Computing • Robots
• Cyber security • Virtual Reality
• Blockchain • Augmented reality
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
15
 Company Strengths & Weaknesses
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Strengths Weaknesses

• Insert you own text • Insert you own text

• Insert you own text • Insert you own text
• Insert you own text • Insert you own text
• Insert you own text • Insert you own text
• Insert you own text • Insert you own text
• Insert you own text • Insert you own text
• Insert you own text • Insert you own text

16
 Company Opportunities & Threats
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Opportunities Threats

• Insert you own text • Insert you own text

• Insert you own text • Insert you own text
• Insert you own text • Insert you own text
• Insert you own text • Insert you own text
• Insert you own text • Insert you own text
• Insert you own text • Insert you own text
• Insert you own text • Insert you own text

17
 Table of Content

1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic
Objectives • Digital Marketing
• Big Data • 3-D Printing
• Artificial Intelligence • Drones
• Cloud Computing • Robots
• Cyber security • Virtual Reality
• Blockchain • Augmented reality
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
18
 Digital maturity assessment
Description (1/2)

Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class

• Only a single channel, which is • Multiple channels but often siloed, • Actively transitioning from a multi • Omni-channel model where
often a physical store with the ecommerce department channel to an omni-channel model channels are integrated, allowing a
Customer • React to customer needs often seen as a separate entity • Proactively answer customer needs, seamless customer experience
Experience • Start to proactively answer customer and influence buying decisions • Meet the needs of customers even
needs, and influence buying before they become aware of those
decisions needs (with Internet of Things)

• Barely no data • The company has some data • The company has a Big Data • The company has a Big Data
• Barely no insight • A team of people manually analyze solution gathering a lot of data solution gathering a lot of data
Data & and provide insight to the rest of the • Automatic reporting with key • Automatic reporting providing a lot
Insights company insights of key insights in real time
• Almost a 360-degree view of the • A 360-degree view of the customer
customer

• Barely no digital transformation • A basic digital transformation • A robust digital transformation • Same as level 3
strategy strategy has been defined strategy has been defined • A Chief Digital Officer is now part of
Strategy & • Barely no plan to implement the • A basic plan has been defined to • A robust plan has been defined to the Executive Committee
Leadership digital strategy implement the digital strategy implement the digital strategy • The corporate strategy team and
• Barely no investment • Small buy-in from the leadership • High buy-in from the leadership the Digital team work together to
team and small financial investment team and high financial investment define the corporate strategy

• Barely no new technologies are • Start to leverage new technologies • All the new technologies are either • Same as level 3
leveraged to better achieve the to better achieve the corporate leveraged or considered to better • A Chief Technology Officer is now
corporate strategic objectives strategic objectives achieve the corporate strategic part of the Executive Committee
Technology objectives • The corporate strategy team and
the Technology team work together
to define the corporate strategy

• Barely no processes are automated • Start to automate basic processes • Many processes have been • Most processes have been
• Do not support the continuum from • Start to support the continuum from automated automated
full service to self-service full service to self-service • Algorithms are extensively used to • Algorithms and machine learning are
Operations optimize processes automatically extensively used to optimize
• Support the continuum from full processes automatically
service to self-service • Support the continuum from full
service to self-service
19
 Digital maturity assessment
Description (2/2)

Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class

• Employee training is inefficient, • Some employee training is digitized • Employee training is digitized and • Employee training is pushed to
relying heavily on classroom and becomes more efficient available on demand individuals on-demand as part of
Culture & • Did not define a Digital culture • Started to implement a Digital • The new digital culture has been continual improvement process
People • Do not have the right talents and culture implemented • The company is well-know for its
capabilities • Start to recruit the right talents and • Has the right talents and great digital culture
capabilities capabilities • Has the right talents and
capabilities
• Bureaucratic organization • Start to create an agile organization • Has an agile organization • Recognized in the industry as a
• Communication essentially done via • Communication essentially done via • Communication done via emails state-of-the-art agile organization
emails emails and collaborative tools (e.g. Slack, able to quickly adapt, innovate and
Organization Atlassian) where the right people disrupt other companies or itself
and the right information come
together

• Mainly uses traditional marketing • Starts to use both traditional • Uses both traditional marketing • Same as level 3
levers (e.g. TV, Radio) marketing levers and digital levers and digital marketing lever in • Great at creating shareable viral
marketing lever (e.g. Google Ads, an integrated way content
Marketing Facebook Organic, Facebook Ads), • Always experiments new emerging
but in a siloed way marketing levers

• Do not plan for and proactively • Start to plan for and proactively • Plans for and proactively addresses • Plans for and proactively addresses
addresses cyber threats and addresses cyber threats and cyber threats and vulnerabilities cyber threats and vulnerabilities
Cyber vulnerabilities vulnerabilities • Establishes user profile to ensure • Establishes user profile to ensure
• Does not establish user profile to • vulnerabilities ensure proper proper access to sensitive data proper access to sensitive data
Security ensure proper access to sensitive access to sensitive data • Customer confidence above the • Customer confidence in the 90th
data industry average percentile within the industry

• Does not have a consistent and • Start to develop a consistent and • Has a consistent and differentiating • Has a consistent and differentiating
differentiating brand across digital differentiating brand across digital brand across digital channels brand across digital channels
Brand channels channels • Customer trust above the industry • Customer trust in the 90th percentile
Management average within the industry

20
 Digital maturity assessment Current State Target State
Current State & Target State

Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class

Customer
Experience

Data &
Insights

Strategy &
Leadership

Technology

Operations

Culture &
People

Organization

Marketing

Cyber Security

Brand
Management
21
 Table of Content

1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic
Objectives • Digital Marketing
• Big Data • 3-D Printing
• Artificial Intelligence • Drones
• Cloud Computing • Robots
• Cyber security • Virtual Reality
• Blockchain • Augmented reality
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
22
 Mission, Vision & Digital Transformation Strategic
Objectives
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Mission Insert your mission statement in this grey box

Vision Insert your mission statement in this grey box

Insert Digital Insert Digital

Digital Insert Digital Insert Digital Transformation Transformation
Transforma- Transformation Transformation Strategic objective Strategic objective
Strategic objective Strategic objective #3 #4
tion Strategic #1 #2 (e.g. Increase (e.g. Increase
(e.g. Increase sales) (e.g. Decrease cost) customer employee
Objectives satisfaction) satisfaction)

23
 KPIs and Targets
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.
Digital Transformation
KPIs Targets
Strategic Objectives

Insert the Digital • e.g. Sales from BU 1 • e.g. +15%

Transformation Strategic
• Insert KPI • Insert Target
Objectives #1
(e.g. Increase sales) • Insert KPI • Insert Target

Insert the Digital • Insert KPI • Insert Target

Transformation Strategic
• Insert KPI • Insert Target
Objectives #2
(e.g. Decrease cost) • Insert KPI • Insert Target

Insert the Digital

• Insert KPI • Insert Target
Transformation Strategic
Objectives #3 • Insert KPI • Insert Target
(e.g. Increase customer • Insert KPI • Insert Target
satisfaction)

Insert the Digital

• Insert KPI • Insert Target
Transformation Strategic
Objectives #4 • Insert KPI • Insert Target
(e.g. Increase employee • Insert KPI • Insert Target
satisfaction)
24
 Digital Transformation Team
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Digital Transformation Headcount

Past & Projection

25
 Digital Transformation Organizational Chart
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Insert Name
Chief Marketing
Officer

Insert Name Insert Name

Insert Role Insert Role

Insert Name Insert Name Insert Name Insert Name Insert Name Insert Name
Insert Role Insert Role Insert Role Insert Role Insert Role Insert Role

26
 Digital Transformation Budget
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Digital Transformation Budget (US$)

Past & Projection

27
 Table of Content

1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data • Digital Marketing
• Artificial Intelligence • 3-D Printing
• Cloud Computing • Drones
• Cyber security • Robots
• Blockchain • Virtual Reality
• Internet of Things • Augmented reality
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
28
 Technologies to consider to reach our Strategic
Objectives
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide. Big Data Artificial Intelligence Cloud Computing Cyber Security

Blockchain Internet of Things Digital Marketing 3-D Printing

Drones Robots Virtual Reality Augmented reality

29
 Why are we considering the Big Data for our
organization?

Big data is a term that describes the large volume of data, both structured and unstructured, that inundates a
business on a day-to-day basis. But it’s not the amount of data that’s important. It is what organizations do
with the data that matters. Big data can be analyzed for insights that lead to better tactical and strategical
decisions.

While the term “big data” is relatively new, the act of gathering and storing large amounts of information for
eventual analysis is ages old. The concept gained momentum in the early 2000s when industry analyst Doug
Laney articulated the now-mainstream definition of big data as the three Vs:
• Volume: Organizations collect data from a variety of sources, including business transactions, social media
and information from sensor or machine-to-machine data. In the past, storing it would’ve been a problem,
but today, new technologies have eased the challenge.
• Velocity: Data streams in at an unprecedented speed and must be dealt with in a timely manner. RFID
tags, sensors and smart metering are driving the need to deal with torrents of data in near-real time.
• Variety: Data comes in all types of formats, from structured, numeric data in traditional databases to
unstructured text documents, email, video, audio, stock ticker data and financial transactions.

The amount of data in our world has been exploding, and analyzing large data sets will become a key basis of
competition, underpinning new waves of productivity growth, innovation, and consumer surplus, according to
research by MGI and McKinsey's Business Technology Office.

30
 Examples of industry using Big Data

Banking With large amounts of information streaming in Education Educators armed with data-driven insight can make
from countless sources, banks are faced with finding a significant impact on school systems, students and
new and innovative ways to manage big data. Big curriculums. By analyzing big data, they can identify
Data and Analytics help banks better understand at-risk students, make sure students are making
customers and minimize risk. Big data brings big adequate progress, and can implement a better
insights, but it also requires financial institutions to system for evaluation and support of teachers and
stay one step ahead of the game with advanced principals.
analytics.

Government When government agencies are able to harness and Health care Patient records. Treatment plans. Prescription
apply analytics to their big data, they gain information. When it comes to health care,
significant ground when it comes to managing everything needs to be done quickly, accurately,
utilities, running agencies, dealing with traffic and, in some cases, with enough transparency to
congestion or preventing crime. But while there are satisfy stringent industry regulations. When big data
many advantages to big data, governments must is managed effectively, health care providers can
also address issues of transparency and privacy. uncover hidden insights that improve patient care.

Manufacturing Armed with insight that big data can provide, Retail Customer relationship building is critical to the retail
manufacturers can boost quality and output while industry – and the best way to manage that is to
minimizing waste – processes that are key in today’s manage big data. Retailers need to know the best
highly competitive market. More and more way to market to customers, the most effective way
manufacturers are working in an analytics-based to handle transactions, and the most strategic way
culture, which means they can solve problems to bring back lapsed business. Big data remains at
faster and make more agile business decisions. the heart of all those things.

31
 Where does Big Data come from?
The sources for big data generally fall into one of three categories

This category includes data that reaches your IT systems from a web of connected devices,
Streaming data often part of the IoT. You can analyze this data as it arrives and make decisions on what data
to keep, what not to keep and what requires further analysis.

The data on social interactions is an increasingly attractive set of information, particularly for
Social media
marketing, sales and support functions. It's often in unstructured or semistructured forms, so
data it poses a unique challenge when it comes to consumption and analysis.

Publicly Massive amounts of data are available through open data sources like the US government’s
available data data.gov, the CIA World Factbook or the European Union Open Data Portal.

32
 What is Artificial Intelligence (AI)?
A system with a gool-oriented adaptive behavior

More accurate definition of AI

Popular definition of AI
(from Daniel Hulme, CEO of AI Solution Satalia)

A system with a goal-oriented adaptive behavior

• “Goal-oriented” in a sense of trying to achieve
an objective (e.g. Better allocate Google ads
The theory and development of computer systems spending to ensure better ROI)
able to perform tasks normally requiring human
intelligence, such as visual perception, speech • “Behavior” in a sense of how quickly and
recognition, decision-making, and translation frictionlessly , I can move resources to achieve
between languages. the objective
• “Adaptive” in a sense of making a decision, and
then learning whether that decision was good or
bad, and adtapting its own model of the world

33
 Estimated Value of Artificial Intelligence
The potential value created by Artificial Intelligence could reach between
$3.5T and $5.8T

According to McKinsey Global Institute Analysis, the potential value generated by Artificial
Intelligence could reach between $3.5T and $5.8T.

The value generated by AI will mostly be captured by the following business functions:

Finance
Supply Chain Other
Risk & IT
Marketing & Sales Management & Operations
Manufacturing ($135B and ($135B
($1.4T and $2.6T) ($234B and
$200B) and
($1.2T and $2T) $371B)
$187B)

34
 Why are we considering Cloud Computing for
our organization?

Cloud computing is the practice of using a network of remote servers hosted on the Internet to
store, manage, and process data, rather than a local server or a personal computer.

The key benefits of Cloud computing are:

Users can scale services to fit their needs, customize applications and access cloud services from
Flexibility
anywhere with an internet connection.

Enterprise users can get applications to market quickly, without worrying about underlying
Efficiency
infrastructure costs or maintenance.

Strategic Cloud services give enterprises a competitive advantage by providing the most innovative
Value technology available.

35
 Why are we considering a Cyber security
solution for our organization?

Cyber security is the practice of protecting systems, networks, and programs from digital attacks. These
cyberattacks are usually aimed at accessing, changing, or destroying sensitive information; extorting money
from users; or interrupting normal business processes.

Implementing a Cyber security solution would provide many benefits for our organization:

This will allow our employees to surf the internet as and when they need, and ensure that they aren’t
A comprehensive Digital Protection
at risk from potential threats.

One of the most valuable commodities in the digital age is personal information. If a virus is able to
Personal Information Protection obtain personal information regarding our employees or customers, they are quite capable of selling
that information on, or even using it to steal their money.

Viruses can slow down personal computers to a crawl, and make working on them practically
Productivity Protection impossible. This can cause a lot of wasted time for your employees, and can often bring your entire
business to a standstill.

If our system becomes infected, there is a real chance that our website be forced to shut down. This
Website Protection means that not only will we be losing money from missed transactions, but we will also lose customer
trust.

Spyware is a form of cyber infection which is designed to spy on a computer actions, and relay that
Protection from Spyware & Adware information back to the cyber-criminal.
Adware is a form of computer virus which fills a computer with advertisements.

If we can prove that our business is effectively protected against all kinds of cyber threats, we can
Inspire Confidence in our
inspire trust in our customers and clients. They will then feel more confident when purchasing our
Customers products or using of our services.

36
 Why are we considering the Blockchain
Technology for our organization?
Blockchain is a distributed database existing on multiple computers at the same time. It is constantly growing as new sets of
recordings, or 'blocks', are added to it. Each block contains a timestamp and a link to the previous block, so they actually form a
chain.

The potential Blockchain benefits for our organization are:

Because blockchain is a type of distributed ledger, all network participants share the same documentation as
opposed to individual copies. That shared version can only be updated through consensus, which means everyone
Greater transparency must agree on it. To change a single transaction record would require the alteration of all subsequent records and
the collusion of the entire network. Thus, data on a blockchain is more accurate, consistent and transparent than
when it is pushed through paper-heavy processes.

There are several ways blockchain is more secure than other record-keeping systems. Transactions must be agreed
upon before they are recorded. After a transaction is approved, it is encrypted and linked to the previous
Enhanced security
transaction. This, along with the fact that information is stored across a network of computers instead of on a single
server, makes it very difficult for hackers to compromise the transaction data.

It is sometimes difficult to trace products that are traded through our supply chain. If exchanges of goods were
recorded on a blockchain, we would end up with an audit trail that shows where an asset came from and every stop
Improved traceability
it made on its journey. This historical transaction data could help us verify the authenticity of assets and prevent
fraud.

Since we use traditional, paper-heavy processes, trading anything is a time-consuming process that is prone to
human error and often requires third-party mediation. By streamlining and automating these processes with
Increased efficiency
blockchain, transactions could be completed faster and more efficiently. Since record-keeping would be performed
and speed using a single digital ledger that is shared among participants, we wouldn’t have to reconcile multiple ledgers and
we would end up with less clutter.

With blockchain and its trustable data, we wouldn’t need as many third parties or middlemen to make guarantees.
Reduced costs Besides, we wouldn’t have to review so much documentation to complete a trade because everyone would have
permissioned access to a single, immutable version.
37
 Why are we considering the Internet of
Things for our organization?
The Internet of things (IoT) is the extension of Internet connectivity into physical devices and everyday objects. Embedded with
electronics, Internet connectivity, and other forms of hardware, these devices can communicate and interact with others over
the Internet, and they can be remotely monitored and controlled.

The key benefits of IoT for our organization are:

Products that are connected can communicate their condition and report on how they are used. This data can be
used across the extended supply chain. For example, it can be the trigger to schedule preventative maintenance on
Increased Productivity
a production line when equipment is not in uses, rather than reactive maintenance when it breaks down. Usage and
performance data can also be fed back into the R&D process to improve the performance and usability of a product.

A great example of improved customer experience is in the automotive industry where vehicles are already capable
of providing real-time diagnostic and location data, as well as usage data, such as vehicle speed, fuel consumption,
Improved
and trip lengths. Bringing this to other industries, logistics companies can provide location data in real time to their
Customer Experience customers, helping customers keep track of when their shipments will be delivered, and truck drivers can receive
instant alerts when they need to bring their vehicles in for service based on remote diagnostics.

Older business models are built on a path to profit that relies on selling products. More products sold equals more
profit. Thanks to the IoT, profits are more heavily reliant on recurring income. The business model needs to be
based upon how the products and the data they produce can generate additional income streams. Personalization,
Enhanced
additional services, and usage-based pricing are all becoming the norm, as is understanding how the additional
Business Models partners in the ecosystem make money and support each other’s efforts. The IoT has the potential to increase
revenue, but only when businesses are willing to embrace a new way of thinking and look at new options for
income generation.

38
 Why are we considering Digital Marketing for
our organization?
Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital
channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

The key benefits of Digital Marketing are:

Ability to reach a great Digital marketing will allow our organization to reach millions of people leveraging search engines, social media and
number of people emails.

Ability to market a
For example, a small business can expose over 1,000 people to its products and services for less than $3 using social
business in a very
media. While that same exposure through direct mail costs about $57 and through television ads costs about $28.
cost-effective way

Digital marketing analytics takes the guess work out of determining whether our marketing is actually working. By
Ability to measure measuring our digital marketing campaigns in real-time, we can see which tactics are working and which are not.
return on investment Then, we can adjust our campaigns for greater success. We can also take the insights that we’ve gained from the
process to improve future campaigns

With digital marketing, we can ensure that the right consumers are viewing our content. SEO allows us to reach
Ability to target our those consumers who are searching the web for content and topics that are relevant to our business. While pay-per-
ideal buyers click, display, and social media advertising enables us to target those who are most likely to be interested in our
products or services based on demographic information and general characteristics.

39
 Why are we considering 3D Printing for our
organization?
The 3D printing technology builds a three-dimensional object from a computer-aided design (CAD) model, usually by
successively adding material layer by layer, which is why it is also called additive manufacturing. 3D Printing processes are now
considered viable as an industrial-production technology.

The key benefits of 3D Printing are:

Cost Reduction 3D Printing helps bring the machine costs, labor costs and material costs down.

With 3D printing, parts and products can be manufactured a lot quicker than they can using traditional methods.
Complex designs can be created as a CAD model and then transformed into a reality in just a few hours. This
Speed delivers design ideas in a way that enables them to be verified quickly and designed in a short space of time. This is
so advantageous over traditional methods as they can take weeks or months to go from the design stage to
prototype stage and right through to the production process.

Through having the ability to reduce the life cycle of products, businesses can create room for new products that
Enhanced Competitive have been improved and enhanced – delivering better products in a shorter space of time. This gives a competitive
Advantage advantage, but it also makes it possible to develop products early, creating prototypes more frequently until the
product is perfected and ready for production creating a highly effective product launch.

When it comes to designing parts and products, designers have to consider efficiency. Many parts and products
Error reduction require a high number of steps in the traditional manufacturing process. This can lead to problems with the
manufacturing process as there is a risk of error and so, a single step manufacture is more beneficial.

With 3D printing, third parties can never claim your innovations for themselves. Continuous prototyping and
Confidentiality manufacturing in-house with a 3D printer ensures that designs never leave the company premises, safeguarding
your intellectual property.
40
 Why are we considering the use of Drones for
our organization?
Drones are more formally known as unmanned aerial vehicles (UAVs) or unmanned aircraft systems (UASes). Essentially, a drone
is a flying robot that can be remotely controlled or fly autonomously through software-controlled flight plans in their embedded
systems, working in conjunction with onboard sensors and GPS.

The key benefits of using Drones are:

The use of Drones helps decrease the cost associated with transporting a certain product from one place to
another. That is why transportation corporations and online retail companies are opting for drone as part of their
Cost Reduction
logistics. Amazon and EBay are now also considering a new futuristic service such as using drones to improve
product delivery.

Drones are very convenient for users who want to save more time while covering a scene and navigating above the
ground. With just a push of a button, users can already fly the drone and start recording moving images to its
Time Saver
surroundings in a lesser time. Users will no longer have to wait for a photographer, cameraman, and digital artist to
accomplish the job just to record images or carry a material.

When users intend to capture a photo or video, drones provide a better accessibility than the traditional camera to
Less Effort lessen effort. Drones are smaller and more convenient than the traditional large cameras, which require your whole
body to carry the camera.

Drones are common for live streaming events, especially when there are important occasions that are currently
scheduled for a particular day. You can fly the drone to the area where there is a high concentration of individuals,
Live Streaming
groups, or organizations that are present in a certain event. There is no restriction for any drones to cover a live
event. Images captured by the drone can be published to blogs, streaming sites, and social media networks.

41
 Why are we considering the use of Robots for
our organization?
A robot is a machine designed to execute one or more tasks automatically with speed and precision. There are as many different
types of robots as there are tasks for them to perform. Robots that resemble humans are known as androids; however, many
robots aren't built on the human model. Industrial robots, for example, are often designed to perform repetitive tasks that
aren't facilitated by a human-like construction.

The key benefits of using Robots are:

For many companies, using robots will cut costs of human labor. Once a company has purchased a robotic team to
Cost Reduction complete tasks, they’ll just be paying to power and maintain them, which is usually a lot cheaper than paying a
salary to each employee.

The possibility of human error is removed when humans aren’t performing jobs. Robotic workers achieve precise,
exact movements and execute with minimal error. Fewer errors mean more quality products and less wasted
Quality and Accuracy
production materials. That translates to more profits for the business. Improved quality and accuracy will leave less
room for frustration internally. It will also make clients happier.

Uninterrupted Robots don’t need to sleep, or even rest. It means that robotic automation unleashes the possibility of 24/7
Workflow production.

In this day and age, robotic technologies are constantly improving. Scientists have even created robots that walk
Robots Can Perform with a human-like gait. And with these vast and quickly developing improvements comes the ability to perform
Complex Tasks complex tasks in the workplace. This will remove the need to locate and hire specialized employees. It will also
ensure that difficult and complicated tasks are performed without error.

42
 Why are we considering Virtual Reality for
our organization?
Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR
places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with
3D worlds. By simulating as many senses as possible, such as vision, hearing, touch, even smell, the computer is transformed
into a gatekeeper to this artificial world.

The key benefits of using Virtual Reality are:

Companies will be able to use VR to better visualize and design the product that they are developing like never. This
Better Product
was not possible before, but with the advent of VR the product being developed can be precisely designed,
Prototyping analyzed for its functionality, and can also be modified multiple times if required before it is sent to production.

Reduced Travel Virtual reality helps businesses to conduct efficient virtual meetings involving different teams spread across the
Cost globe.

As opposed to a traditional product launch or physically building a new store, businesses can quickly and
Provide a Competitive confidentially create a virtual store, which is much easier as compared to physically setting up a store. While the
Advantage speed of marketing can be accelerated using this technology, the store can be planned in complete secrecy. This
helps businesses to stay ahead of the competition.

With new applications of VR, taking interviews of candidates who have applied for a job will be much easier for the
Easier to Interview human resources department in the future. They will be able to interview candidates from different locations face-
Candidates to-face in a virtual conference room, where they will also be able to view the candidate's responses and body
language.

43
 Why are we considering Augmented Reality
for our organization?
Augmented reality, commonly abbreviated "AR," is computer-generated content overlaid on a real world environment. AR
hardware comes in many forms, including devices that you can carry, such as handheld displays, and devices you wear, such as
headsets, and glasses.

The key benefits of using Augmented Reality are:

Technology is Unique For now, companies using AR have much more chances to surprise their customers and create a necessary buzz,
and Noticeable because they can give their consumers something their competitors don`t have yet.

More Virality Augmented reality gets better word of mouth and social sharing, which increase the acquisition of new customers.

Opportunities for AR provides a chance to create something unique for the prospect or customer. AR is way more engaging than
Personalization standard media content.

Content Quality
With AR a company can give users a tool for creating the content that they couldn`t do before by themselves.
Improvement

44
 Table of Content

1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic
Objectives • Digital Marketing
• Big Data • 3-D Printing
• Artificial Intelligence • Drones
• Cloud Computing • Robots
• Cyber security • Virtual Reality
• Blockchain • Augmented reality
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
45
 We identified 5 key problems that our Digital
Transformation could solved

1 Insert your key problem (e.g. With so many IT systems, it is extremely difficult to have one single source of truth providing a
360 degrees view of our customers)

2 Insert your key problem (e.g. The product recommendation of our website do not really leverage all the data we have on our
customers)

3 Insert your key problem (e.g. Our Supply chain is too complex, costly and paper-based)

4 Insert your key problem (e.g. We spend high amount in Marketing without really know our return on investment)

5 Insert your key problem (e.g. Due to a market saturation, our growth has been flat for the past 2 years. We need to find
additional streams of income to be able to meet shareholder expectations)

46
 Based on our desired target state, key problems,
strategic objectives & potential new technologies, we
identified 10 initiatives
Initiative name Description
1.Big Data Insert description

2.Google Ads e.g. Advertise in a profitable way to Millions of people every month

3.Artificial Intelligence e.g. Acquire a competitive advantage by adopting AI within the company

4.Digital culture Insert description

5.Agile Organization Insert description

6.Insert the name of the initiative Insert description

7.Insert the name of the initiative Insert description

8.Insert the name of the initiative Insert description

9.Insert the name of the initiative Insert description

10.Insert the name of the initiative Insert description

47
 We assessed the impact & effort level associated with
each initiative (1/2)

Impact Effort

An initiative with a high impact The “Effort” criteria is assessed

would mean one of the followings: based on the followings:
• The initiative needs to happen in • Ease of implementation
order to achieve the desired future
• Time frame required
state
• The initiative will significantly • Resources required (Number of
reduce our cost or increase our people, capital investment, etc.)
revenue

48
 We assessed the impact & effort level associated with
each initiative (2/2)

Initiative name Impact Effort

1.Big Data Insert your own text Insert your own text

2.Google Ads High High

Low Low
3.Artificial Intelligence
Very low Very low
4.Digital culture
Very high Very high
5.Agile Organization
Average Average
6.Insert the name of the initiative
Low Low
7.Insert the name of the initiative
Very low Very low
8.Insert the name of the initiative
Low Low
9.Insert the name of the initiative
Very low Very low
10.Insert the name of the initiative

For more details, see Business Case associated with each initiative
49
 We recommend to prioritize the initiatives with high
impact and low effort

Initiative Prioritization Matrix

1 2
8
High 7

3 6
impact

Low
9 4

10 5

High Low
Effort
50
 Table of Content

1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic
Objectives • Digital Marketing
• Big Data • 3-D Printing
• Artificial Intelligence • Drones
• Cloud Computing • Robots
• Cyber security • Virtual Reality
• Blockchain • Augmented reality
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
51
 Overarching Digital Transformation Plan
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

1.Big Data

2.Google Ads

3.Artificial Intelligence

4.Digital culture

5.Agile Organization

Insert initiative name

Insert initiative name

Insert initiative name

Insert initiative name

52
 Detailed Plan for Initiative “Big Data”
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

1.Identify all the potential sources for data

2.Define how to store and manage data

3.Define how much of it to analyze

4.Decide how to use insights

5.Research the technologies to make the

most of big data

6.Implement the selected technology

7.Optimize

8.Insert your own text

9.Insert your own text

10.Insert your own text

53
 Detailed Plan for Initiative “Google Ads”
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Define account structure

Define Campaigns, Adgroups

& Keywords

Define at least 2 ads per

Adgroup

Define Ad extensions

Go live

Manage bids based on

performance

Adjust bids per location, Age,

Gender, Device, etc.

Add new Keywords based on

search term report

Add negative Keywords

54
 Detailed Plan for Initiative “Artificial Intelligence”
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

1.Get Familiar with AI

2.Create an AI team including Business

experts & AI experts

3.Identify the problem we want AI to solve

4.Identify initiatives to solve these

problems

5.Assess the potential value of each

initiative

6.Prioritize the initiatives

7.Acknowledge the Internal Capability Gap

& hire accordingly

8.Form a taskforce to integrate our

different data set together

9.Begin applying AI to a small sample of

your data

10.Prove value, collect feedback, and then

expand accordingly

55
 Detailed Plan for Initiative [insert initiative name]
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

56
 Detailed Plan for Initiative [insert initiative name]
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

57
 Detailed Plan for Initiative [insert initiative name]
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

58
 Table of Content

1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic
Objectives • Digital Marketing
• Big Data • 3-D Printing
• Artificial Intelligence • Drones
• Cloud Computing • Robots
• Cyber security • Virtual Reality
• Blockchain • Augmented reality
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10.Dashboards to Track & Manage Progress
11. Exhibit
59
 Dashboard - Digital Transformation Strategic Objectives
Status
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Mission Insert your mission statement in this grey box

Vision Insert your mission statement in this grey box

Insert Digital Insert Digital

Digital Insert Digital Insert Digital Transformation Transformation
Transforma- Transformation Transformation Strategic objective Strategic objective
Strategic objective Strategic objective #3 #4
tion Strategic #1 #2 (e.g. Increase (e.g. Increase
(e.g. Increase sales) (e.g. Decrease cost) customer employee
Objectives satisfaction) satisfaction)

60 Significantly behind target Slightly behind target Meeting target or above target
 Dashboard - KPIs Status
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.
Digital Transformation Statu
KPIs Targets
Strategic Objectives s

Insert the Digital • e.g. Sales from BU 1 • e.g. +15%

Transformation Strategic
• Insert KPI • Insert Target
Objectives #1
(e.g. Increase sales) • Insert KPI • Insert Target

Insert the Digital • Insert KPI • Insert Target

Transformation Strategic
• Insert KPI • Insert Target
Objectives #2
(e.g. Decrease cost) • Insert KPI • Insert Target

Insert the Digital

• Insert KPI • Insert Target
Transformation Strategic
Objectives #3 • Insert KPI • Insert Target
(e.g. Increase customer • Insert KPI • Insert Target
satisfaction)

Insert the Digital

• Insert KPI • Insert Target
Transformation Strategic
Objectives #4 • Insert KPI • Insert Target
(e.g. Increase employee • Insert KPI • Insert Target
satisfaction)
61
Significantly behind target Slightly behind target Meeting target or above target
 Dashboard - Overarching Digital Transformation Plan
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Artificial Intelligence

Google Ads

Insert initiative name

Insert initiative name

Insert initiative name

Insert initiative name

Insert initiative name

Insert initiative name

Insert initiative name

Significantly behind schedule Behind schedule On track or completed

62
 Dashboard - Detailed Plan for Initiative “Big Data”
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

1.Identify all the potential sources for data

2.Define how to store and manage data

3.Define how much of it to analyze

4.Decide how to use insights

5.Research the technologies to make the

most of big data

6.Implement the selected technology

7.Optimize

8.Insert your own text

9.Insert your own text

10.Insert your own text

63 Significantly behind schedule Behind schedule On track or completed

 Dashboard - Detailed Plan for Initiative “Google Ads”
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Define account structure

Define Campaigns, Adgroups

& Keywords

Define at least 2 ads per

Adgroup

Define Ad extensions

Go live

Manage bids based on

performance

Adjust bids per location, Age,

Gender, Device, etc.

Add new Keywords based on

search term report

Add negative Keywords

Significantly behind schedule Behind schedule On track or completed

64
 Dashboard - Detailed Plan for Initiative “Artificial
Intelligence”
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

1.Get Familiar with AI

2.Create an AI team including Business

experts & AI experts

3.Identify the problem we want AI to solve

4.Identify initiatives to solve these

problems

5.Assess the potential value of each

initiative

6.Prioritize the initiatives

7.Acknowledge the Internal Capability Gap

& hire accordingly

8.Form a taskforce to integrate our

different data set together

9.Begin applying AI to a small sample of

your data

10.Prove value, collect feedback, and then

expand accordingly

Significantly behind schedule Behind schedule On track or completed

65
 Dashboard - Detailed Plan for Initiative [insert initiative
name]
Replace this text by your own text. Provide the key takeaway of this Powerpoint
slide, so if your CEO or Manager is busy, he does not have to read the whole
slide.
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Insert your own text

Significantly behind schedule Behind schedule On track or completed

66
 Next steps

• Once your Digital Transformation Strategy and Plan has been approved,
communicate it to the Organization (Note: most of the key stakeholders
should have already been highly engaged in the preparation of this
deliverable)

• Make sure everyone has a clear understanding of the different roles &
responsibilities

• Set up a 45-min weekly meeting with all the key stakeholders to follow the
Digital Transformation Strategic Objectives progress

• Display the dashboards on the meeting room. Choose the method below that
best suits your company:
• Print the dashboards on A1 and stick them on the meeting room wall
• Reproduce the dashboards using post-it notes, tapes and Sharpy pens
• Use a digital whiteboard such as Google Jamboard. Particularly useful if
you have key stakeholders in different cities or countries

67
 Table of Content

1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic
Objectives • Digital Marketing
• Big Data • 3-D Printing
• Artificial Intelligence • Drones
• Cloud Computing • Robots
• Cyber security • Virtual Reality
• Blockchain • Augmented reality
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
68
 Insert exhibit #1 title
Insert your own words to summarize the key message of this slide

69
 Insert exhibit #2 title
Insert your own words to summarize the key message of this slide

70