SUMMER TRAINING PROJECT REPORT On CADILA PHARMACEUTICAL
“A STUDY OF PRODUCT BRAND IMAGE OF CADILA PHARMACEUTICAL .”SUBMITTED FOR THE PARTIAL
FULFILLMENT FOR THE AWARD OF
MASTER OF BUSINESS ADMINISTRATION
Session 2023 – 2025
KRISHNA TIWARI
ROLL NO: 2300110700110
Mentor-Prof. Mr. Rahul Srivastava
UNITED INSTITUTE OF MANAGEMENT, PRAYAGRAJ (011) AFFILIATED TO
Dr. A.P.J. Abdul Kalam Technical University (AKTU), LUCKNOW
OBJECTIVES OF RESEARCH
To understand the value of
product in the market
To identify strength and
weakness of product
REVIEW OF LITERATURE
An Overview of Branding Strategies peculiar to Pharmaceuticals Products & Fast-Moving Consumer
Goods. Shubham S Mitkari, Bhavana Bhat 2024.
3D Printing – A Revolution in Modern Healthcare: Recent Achievements & Challenges,
Authors: Chaudhary, Anshul; Sharma, Samiksha; Thakkar, Arti R. Source: Current Drug Therapy, Volume
19, Number 3, 2024.
A Study on Effective Employee Discipline Management in Organizations - SUPRIYA CHOUDHARY,
VIPASHA RANA
A Study on Employee’s Discipline and Its Effect on Organizational Performances.- P. Bhavani
ASSESSMENT OF QUALITY MANAGEMENT PRACTICES IN CADILA PHARMACEUTICALS
(Ethiopia) MANUFACTURING PLC.JENBERU GETACHEW 2023
Simultaneous quantification of Fluticasone propionate and Olopatadine hydrochloride by High-performance
thin-layer chromatography Bhoomi Patel, Satish Patel 17 June 2023
COMPANY PROFILE
Cadila Pharmaceuticals Ltd. is one of the largest privately-
held pharmaceutical companies in India. Over the past
seven decades, we have been developing and
manufacturing affordable medicines for patients around the
world.
Our innovation-led drug discovery processes ensure the
health and well-being of people around the world. Our
enhanced investment in innovation and a strong track
record in research and development have produced medical
miracles that have changed lives and made a profound
impact on real life.
Being a care-focused, research-driven company, we are
committed to complying with the highest ethical standard in
clinical research and medical practice. We want to be valued
not only for our pharmaceutical products but also for the
way we conduct our research and business activities.
We lead our industry in demonstrating the application of
cutting-edge research to ethical business practices in
producing the alchemy of optimum health outcomes for all.
THE RESEARCH METHODOLOGY
The research design used in the project is
quantitative & qualitative research design. The
investigation is carried upon the customers in
Ahmadabad. The reason for choosing this design is
to get responses from the customers so that their
perception about the products of the company and
their loyalty could be predicted.
DATA COLLECTION
SOURCE
The data has been taken from two sources
▪ Primary data source
The primary data source has been collected through questionnaire by Personally interviewing
each respondent on a number of queries structured in a questionnaire.
▪ Secondary data source
Secondary data was collected from following sources Prior research reports
Websites, Books, Newspaper, Google scholar
Personal consultation
DATA ANALYSIS AND INTERPRETATION
Agreeabl No. of
eness
respond
Strongly agree 35
Agree 30
Neutral 17
Disagree 8
Strongly 10
Disagree
DATA ANALYSIS AND INTERPRETATION
Information source about Cadila Pharmaceutical ?
No. of
Source respondent
News paper 13
T.V ad 4
Trade show 18
Internet 2
Peer group 38
Personal approach by 25
dealer
Which language News paper and T.V channel do you prefer?
Languages No. of
respondent
Hindi 38
English 52
Other 10
Was that Advertisement effective
Answer No. of
respondent
Yes 82
No 18
FINDINGS
In this section, we present the key findings derived from our comprehensive research on
disciplinary policies and procedures within Cadila pharmaceutical products.
Cadila Pharmaceuticals offers over 850 products in 12 specialties and 45 therapeutic
segments with 7 vertical and 16 division
Every vertical have different division and every division have different product in different
specialization.
SUGESSTIONS
After thisstudy some points emerge which
should be implemented by the media for
enhancement of value of product:-
Launching health awareness campaigns under Cadila’s name,
fostering a sense of social responsibility.
Create community programs, such as free health check-ups,
affordable medicines for underprivileged groups, and health
education workshops, partner with NGO.
CONCLUSION
Cadila Pharmaceuticals has the potential to strengthen its brand image by focusing on core values
such as trust, innovation, and patient-centric care.
By emphasizing its commitment to high-quality healthcare solutions, cutting-edge research, and ethical
practices, Cadila can build deeper emotional connections with its customers. Its brand can be positioned
as a leader in the pharmaceutical industry that not only prioritizes the well-being of individuals but also
actively contributes to community health and sustainability. Through targeted digital campaigns,
community engagement, and strategic partnerships, Cadila can cultivate a strong, credible, and future-
forward brand image that resonates with healthcare professionals, patients, and the broader public alike.
BIBLIGROPHY
GOOGLE
WIKIPEDIA
CADILAPHARMA.COM
CADILA PHARMACEUTICAL SOCIAL
PLATFORMS
GOOGLE SCHOLAR
NEWSPAPER
CADILA PHARMACEUTICAL CASE STUDY
