Innovation
Design Thinking
Focus
● Design Thinking
● Identifying Customer Needs
● Creative Solutions or Gaps - Apply philosophy to business problems
● Market Assessment of Innovation
● Technology Assessment of Innovation
Innovation..
a new or improved product or process (or a combination thereof) that differs significantly from the unit’s
previous products or processes and that has been made available to potential users (product) or brought
into use by the unit (process).”
Recap..
Organizational Innovation
Process Innovation
Product Innovation
Marketing Innovation
Recap..
Innovation means
Artists vs. Innovators
Business Context
Sources: D, School, IDEO, Interaction Design org.
Out of Box Thinking
What & Why of Design Thinking
1. Creative Problem Solving
2. Can creativity be a process
3. If it is then can we learn for applying it to business problems
4. Who is a Designer
5. What is Design thinking
Quote:
Design Thinking is not an exclusive property of designers—all great innovators in literature, art,
music, science, engineering, and business have practiced it. So, why call it Design Thinking?
What’s special about Design Thinking is that designers’ work processes can help us
systematically extract, teach, learn and apply these human-centered techniques to solve
problems in a creative and innovative way – in our designs, in our businesses, in our countries,
in our lives
Design Thinking - Definition
Design Thinking is an iterative process in which we seek to understand the user,
challenge assumptions, and redefine problems in an attempt to identify alternative strategies and
solutions that might not be instantly apparent with our initial level of understanding.
Design thinking has a human-centered core. It encourages organizations to focus on the people
they're creating for, which leads to better products, services, and internal processes.
● How do they interact with products ?
● Where and Why ?
Nomenclature & Principles: Nobel laureate Herbert Simon in The Sciences of the Artificial in
1969.
3 - 7 phases
Design Thinking (Process)
Popular Design Thinking Frameworks
Heart, Head and Hand
The Design Thinking Process is a blend of Heart, Head and Hand. This
means the process is based on vision, need, emotion and feeling to begin
with, continuing on to the cognitive processing for ideation and evaluation
and then diving into practical creation by hand.
What x4 Principles
Concept Development
IDEO - Deep Dive
The Deep-Dive process comprises of the following steps:
The Deep-Dive process comprises of the following steps:
● Understand
● Understand
● Observe
● Observe
● Visualise
● Visualise
● Evaluate
● Evaluate
● Implement
● Implement
IDEO Steps ..
and the design flow..
D.school Modes of Design Thinking - Non
Linear Cards
five-phase model proposed by the Hasso-Plattner Institute of Design at Stanford - d.school
Thinking as a Process ? Format or
Framework ?
● Empathise – with your users
● Define – your users’ needs, their problem, and your insights
● Ideate – by challenging assumptions and creating ideas for innovative solutions
● Prototype – to start creating solutions
● Test – solutions
Order ?
Sequence/Parallel?
Card: Empathize
● Foundation of human-centered design
● Empathy for your users by learning their values
Card: Define
Unpack your empathy findings into needs and insights and cope a
meaningful challenge
Actionable Problem Statement
POV: Your point of view is a unique design vision that is framed by your
specific users not just defining the problem
TEST
Test your solution
Gather feedback
Refine Solutions
Continue learning about users iteratively
Prototype as if you are right and test as if you are wrong!
“HANDS-ON” DESIGN THINKING
WORKSHOP
YOUR
Problem…
Truck driver tried
passing under bridge
Got stuck
Neither Forward nor
backward
Massive traffic jams
How will you
solve ?
REFERENCES
https://dschool.stanford.edu/resources/design-thinking-bootleg
https://www.interaction-design.org/literature/article/design-thinking-a-qu
ick-overview
https://www.ideo.com/post/method-cards
