STRATEGY SESSION FOR THE 2ND QUARTER OF
2025
NWAEZE MIRACLE; SOCIAL MEDIA MANAGER
03/26/2025 1
OUTLINE
Introduction
• Social Media Growth Strategies
• Elevating our Digital Marketing Strategy
• Enhancing Our Social Media Presence For Better Engagement
Presentation Focus
• Current Status & Future Goals
• Defining Our Audience & Growth Path
• Strategic Steps to Achieve Social Media Success
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INTRODUCTION
Social Media Growth Strategies
A Presentation on Elevating Our Digital Marketing Strategy
Enhancing Our Social Media Presence for Better Engagement
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PRESENTATION FOCUS
Current Status & Future Goals
Defining Our Audience & Growth Path
Strategic Steps to Achieve Social Media Success
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CURRENT STATUS & FUTURE GOALS
We've made great progress, our followers have grown, and our page reach has expanded.
We're definitely not where we started, but we’re also not where we want to be yet. The
challenge now is engagement. Our audience is out there, but we need to connect with
them better.
We have amazing, in-demand products that just need to be seen by the right people. With
the right strategy, we can reach more potential customers, spark conversations, and turn
that visibility into real conversions.
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DEFINING OUR AUDIENCE & GROWTH PATH
The people who need our products are out there—we just need to reach them in the right
way. Our audience isn’t just numbers; they’re real people with interests, needs, and
challenges we can help solve.
To grow, we need to focus on connecting with them, not just gaining followers. By
understanding what they care about, creating content that speaks to them, and showing
up where they already are, we can build stronger relationships, grow our community, and
turn engagement into real results.
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STRATEGY FOR SOCIAL MEDIA SUCCESS
Key Solutions to Improve Our Social Media Performance
Narrative-Driven Marketing
Strategic Paid Promotions
Influencer Partnerships
Direct Engagement Outreach
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NARRATIVE-DRIVEN MARKETING
This is all about storytelling—because people connect with stories, not just
products. Instead of just selling, we share real experiences, emotions, and
journeys that our audience can relate to.
Whether it’s a customer’s success story, a behind-the-scenes look at our brand, or
a problem we’re helping solve, storytelling makes our content feel more human,
builds trust, and keeps people engaged.
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STRATEGIC PAID PROMOTIONS
This will help us reach the right audience faster. By running well-targeted ads, we
can boost visibility, attract potential customers, and increase engagement without
wasting resources on the wrong crowd.
Running paid adverts on specific product posts will increase the amount of sales
and inquiry on the social media platforms
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INFLUENCER PARTNERSHIPS
This will offer a powerful way to expand our reach and build trust with potential customers.
By collaborating with influencers who already have engaged and loyal followings, we can
introduce our brand to a wider audience in a more authentic and relatable way.
This not only increases brand awareness but also boosts credibility, as people are more
likely to trust recommendations from someone they already follow and admire. Ultimately,
this leads to higher engagement, more leads, and better conversions.
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DIRECT ENGAGEMENT OUTREACH
This allows us to connect personally with potential customers, creating meaningful
interactions that drive interest and conversions.
By sending well-crafted messages through direct channels like DMs or emails, we can
introduce our brand, answer questions, and build relationships in a way that feels personal
rather than promotional. This approach helps us nurture leads, increase customer loyalty,
and turn conversations into real sales.
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THANK YOU FOR LISTENING.
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