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Pmal 300 Unit - 7 La

The document outlines a project for developing an e-commerce mobile app aimed at increasing sales and enhancing customer engagement, with a projected cost of $700,000 and expected revenues of $500,000 from online sales and $30,000 from in-app purchases in the first year. It includes a feasibility assessment indicating high market potential and strategic alignment, alongside a risk assessment addressing integration challenges and security concerns. The chosen funding model is venture capital, justified by the need for swift development and access to investor expertise.

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Naila Aaijaz
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52 views5 pages

Pmal 300 Unit - 7 La

The document outlines a project for developing an e-commerce mobile app aimed at increasing sales and enhancing customer engagement, with a projected cost of $700,000 and expected revenues of $500,000 from online sales and $30,000 from in-app purchases in the first year. It includes a feasibility assessment indicating high market potential and strategic alignment, alongside a risk assessment addressing integration challenges and security concerns. The chosen funding model is venture capital, justified by the need for swift development and access to investor expertise.

Uploaded by

Naila Aaijaz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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E-COMMERCE

MOBILE APP
DEVELOPMENT

SECTION AG
TEAM MEMBERS: DAMANPREET KAUR
MUSKAAN SANDHU
AARTI SOLANKI
RUPINDER SINGH
PROJECT OVERVIEW
Objectives: Key Features: Estimated Costs &
Revenues:

Increase sales through an User-friendly interface, Costs: The projected cost is


accessible mobile platform. secure payment options, $700,000, including market
and personalized shopping research, app design, back-
experience. end integration, security,
QA, and marketing.

Enhance customer Revenue Potential: Expected


engagement and satisfaction. 20% growth in online sales
(estimated $500,000) +
$30,000 from in-app
purchases/ads in the first year.

Gather data on shopping


preferences to improve
marketing strategies.
FEASIBILITY AND RISK ASSESSMENT
Risk Assessment:
Feasibility Evaluation:
Integration Challenges: Phased testing to
Decision: Proceed with the project due to
high market potential and alignment with reduce delays.
digital growth strategies. Development Delays: Timeline planning
Rationale: and buffer time for contingencies.
Anticipated revenue growth justifies the Consumer Preferences: Ongoing market
investment. analysis to adjust features.
Aligns with the company’s strategic  Security: Regular audits and robust
objectives for digital expansion. security protocols to protect user data
FUNDING MODEL AND ALTERNATIVES

Chosen Funding Model: Venture Capital


Justification:
Provides the needed capital for swift development and
launch.
Access to investor expertise and networks aids growth.
Alternative Scenario:
Angel Investment: Viable if Venture Capital is not feasible;
offers less dilution of ownership.
Assumptions:
Discount Rate: 8% over a 5-year benefit lifetime to ensure
ROI
Conclusion: With strong revenue potential, strategic THANK
alignment, and mitigated risks, the project is
recommended for development using Venture Capital. YOU
Reference:
Project Management Institute. (2017). A guide to the project RECORDING LINK:
management body of knowledge (PMBOK® guide) and Agile https://
practice guide (6th ed.). Project Management Institute, Inc. algomabrampton.sharep
https://www.pmi.org/pmbok-guide-standards/practice-guides/a oint.com/sites/
gile msteams_3093d9/
Shared%20Documents/
Project Management Institute Inc. (PMI). (2021). A guide to the General/Recordings/
Project Management Body of Knowledge (PMBOK® guide) – 7th Meeting%20in
edition and The standard for project management. Project %20_General_-
Management Institute, Inc. 20241027_091118-
Meeting
https://www.pmi.org/pmbok-guide-standards/foundational/pm %20Recording.mp4?
bok web=1&referrer=Teams.
TEAMS-

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