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Media's Impact on Politics Explained

The document outlines the definition and types of media, emphasizing its purpose to inform, entertain, and educate. It discusses the media's role in society, including informing the public, shaping public opinion, and holding political parties accountable, while also addressing both positive influences like accessibility and transparency, and negative aspects such as bias and misinformation. Additionally, it highlights the impact of media on political campaigns and encourages reflection on personal media consumption and its influence on opinions.

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22 views8 pages

Media's Impact on Politics Explained

The document outlines the definition and types of media, emphasizing its purpose to inform, entertain, and educate. It discusses the media's role in society, including informing the public, shaping public opinion, and holding political parties accountable, while also addressing both positive influences like accessibility and transparency, and negative aspects such as bias and misinformation. Additionally, it highlights the impact of media on political campaigns and encourages reflection on personal media consumption and its influence on opinions.

Uploaded by

matildareeves94
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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THE ROLE OF THE MEDIA

 Definition of Media: Media refers to the various platforms and


technologies used to communicate information to a large audience. This includes
print media (like newspapers and magazines), broadcast media (such as
television and radio), and digital media (including websites, social media, and
blogs).
Types of media:
Traditional (TV, radio, newspapers) and digital
(social media, blogs, websites).

•Purpose of Media:
•To inform, entertain, and educate.

•Role in Society:
•Media connects people and shapes societal norms and
values.
 Informing the Public: Media
provides essential information on
political events and candidates.
 Shaping Public Opinion:
Media influences how people view
political issues and leaders.
 Agenda Setting: Media decides
which topics are highlighted and
discussed widely.
 Watchdog Role: Media holds
political parties accountable by
investigating their actions.
Media and Political
Campaigns
 Campaign Strategies: Political
parties use media to communicate their
platforms and attract supporters.
 Advertising: Parties spend money on ads
across TV, radio, and social media to reach
different demographics.
 Social Media: Platforms like Twitter and
Facebook allow direct interaction with the
public.
 Influencers and Endorsements:
Parties sometimes collaborate with popular
figures to reach younger voters.
Positive Influence of Media on Politics

 Accessibility: Media enables people to easily


access political information.
 Transparency: Media can uncover corruption and
ensure parties remain honest.
 Increased Participation: Media encourages
people to engage in political discussions.
 Global Awareness: Media informs the public on
international politics, broadening perspectives.
Negative Influence of Media on
Politics

 Bias and Propaganda: Some outlets


may favour certain parties, spreading
biased information.
 Misinformation: False information can
mislead voters and distort perceptions.
 Echo Chambers: People may only
follow media that aligns with their views,
limiting open-mindedness.
 Sensationalism: Media can
exaggerate stories to attract attention,
sometimes at the cost of accuracy.
CLASS ACTIVITIES

 How does media influence your opinions on political


issues?
 What do you to think about how media can shape your
views, intentionally or unintentionally?
 Reflection on personal media consumption.
 Why it’s important to be aware of media influence on our
views?

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