Study of Sales

Promotion on
PEPSI
Presented By Stuti Jain
Company
Profile
Company Name: PepsiCo, Inc.
Founded: 1965 (Merger of Pepsi-Cola and Frito-Lay)
Founder of Pepsi-Cola: Caleb Bradham (1898)
Headquarters: Purchase, New York, USA
Chairman & CEO: Ramon Laguarta
Industry: Food and Beverage
Website: www.pepsico.com
Overview:
PepsiCo is a multinational food and beverage corporation best known for its iconic soft drink
Pepsi. The company was formed through the merger of Pepsi-Cola and Frito-Lay in 1965 and has
since grown into one of the largest global players in the food and beverage sector.
PepsiCo owns a vast portfolio of popular brands in beverages, snacks, and packaged foods. Its
product range is consumed in more than 200 countries and territories worldwide.
 Objectives
• To analysis sales promotion
towardsthe company’s
products range.
• To Analysis
consumersatisfaction for after
sales service providedby Pepsi
and Analysis the Consumer
behaviorof among Pepsi.
Research Methodology
The research design applied here was exploratory research
Exploratory Research is one in we don't know about the problem, we have find about the
problem and then work on solving the problem. Whereas in case of descriptive research, we
know the problem, we just have to find the solution to the problem. Generally descriptive
research design is applied after exploratory research design.
Here after doing the secondary research, we found the general perception about the retail
baking but then in second phase we tried to figure out where the difference lies and on what
basis the banks differ from each other

DATA COLLECTION:
Both Primary and Secondary data have been collected very vigorously
No.of Respondents : 100
Primary Data :The report is the result of a survey which was undertaken in Delhi city. The
objectives of the projecthave been fulfilled by getting responsefrom the customerassociated
to these segments through a personal interview in the form of a questionnaire. The
responses. available through the questionnaire are used to evaluate the sales promotion for
the products of Pepsi and the willingness of the customer to purchase its products on future.
 Data
Analysis
1. What helps you to decide which product of Pepsi you purchase?
Interpretation:
The data shows that personal
recommendation is the top factor
influencing Pepsi product choices, with
36 responses. TV advertisements also
play a strong role with 23 responses,
showing the continued impact of visual
media. Radio ads and special offers
have moderate influence, while
newspapers and word of mouth are
least impactful. Overall, peer trust and
traditional ads drive most purchase
 Data
Analysis
2. How frequently you see advertisement of Pepsi?
Interpretation:
The data shows that monthly
exposure to Pepsi advertisements is
the highest, with 37 respondents.
Weekly and daily views are equal,
with 27 each, indicating consistent
but varied visibility. 19 respondents
said they never see Pepsi ads,
showing a gap in reach. Overall, Pepsi
maintains a steady advertising
presence, especially on a monthly
 Data
Analysis
3. How will you rate present Pepsi
Interpretation:
performance?
The majority of respondents rated
Pepsi's performance as fair (27) and
satisfactory (23), suggesting an average
overall perception. 21 respondents
consider it good, indicating a positive
leaning. A smaller number rated it very
good (13) or excellent (9), while only 7
marked it as poor. This shows that while
Pepsi performs decently, there’s room
for improvement to reach higher
 Data
Analysis
4. What according to you are attractive features that buy Pepsi?
Interpretation:
The data reveals that economy (49
respondents) is the most attractive feature
driving Pepsi purchases, showing that
affordability is a key factor. Quality is also
important, with 32 respondents valuing it,
indicating trust in the product. Taste
influenced 19 respondents, highlighting its
role but to a lesser extent. Overall, price
and quality are the top reasons consumers
choose Pepsi.
 Data
Analysis
5. Which brand soft drink do you use frequently?
Interpretation:
TThe data shows that Pepsi is the
most frequently consumed soft drink,
with 37 respondents choosing it. Coca-
Cola follows closely with 32, indicating
strong competition between the two
brands. 31 respondents prefer other
soft drinks, suggesting diverse
consumer preferences. Overall, while
Pepsi leads slightly, the market
remains highly competitive.
 Findings
23% respondent said that they decide to purchase the Pepsi by TV advertisement,
1 36 personal recommendation, 11% special offer, 17% radio advertising, 7% from
Newspaper and 6% word of mouth

2 32% respondent said that they like quality of Pepsi, 49% Economy,
19%
3
7% respondent said that they rate present Pepsi performance poor. 23%
satisfactory, 27% fair, 21% good, 13% very good, 9% excellent.

4
37% respondent said that they were using Pepsi, 32% Coca-Cola, and 32%
others.
5
71% respondent said that Pepsi have changed the way the Consumer
satisfaction towards product Yes but 29% said no.
 conclusio
n
• The customers of Pepsi are brand loyalwith only a small
percentwant to shift over to other brands. Trying of other brands by
customers is mainly because the customer wants to try something
new.
• The performance of Pepsi is fair in comparison to Coca-Cola
Economyis the basic feature influencing to build brand Image.
• The competition of Pepsi is majorly Coca-Cola.
• Due to high brand loyalty the customers of Pepsi recommend its
product to others.
• The customers are satisfied with the product range of Pepsi.
Thank you