Media and Information Literacy

Module 2
Text Information and Data
 At the end of this lesson, you are expected to:

A. describe the different dimensions of Text Information and

media;
B. comprehends how text information and media is/are formally
and informally produced, organized, and disseminated;
C. evaluates the reliability and validity of text information and
media and its/ their sources using selection criteria;
D. produce and evaluates a creative text-based presentation using
design principle and elements.
 a simple and flexible format of
presenting information or
conveying ideas whether
handwritten, printed or
WHAT IS A displayed on-screen.

TEXT? any “human-readable

sequence of characters’’
that can form intelligible
words. (Rouse, 2015
Text is very powerful as
well in disseminating
information, providing
direction and giving
suggestions. How is text
used in the following
media? How will you
understand the texts in
each platform with their
style and legibility?
Text is the most common medium where information is
presented. It is also used to communicate a concept or an idea.
Text is available in different sources whether it is formal (news
articles, published books, newspapers, magazines,
advertisements, research works, etc.) or informal (blogs, personal
e-mails, SMS or text messages, online messengers, social media
platforms, etc).
 Formal text – based materials are created and distributed by
established institutions (such as publishing companies, news
agencies, etc.) and go through a rigorous process of editing or
evaluation and are usually governed by censorship of the state.
 Informal text – based materials, on the other hand, come from
personal opinions or views on different issues, processes, etc.
 TYPES OF TEXT AND COMMON FILE FORMATS

TYPES OF TEXT DESCRIPTION

Plaintext or Unformatted fixed sized characters having
Text essentially the same type of
appearance.
Formatted Text appearance can be changed using
font parameters (bold, underline,
italic, font size, font color, etc.)

Hypertext serve to link different electronic

documents and enable users to jump
from one to other in a nonlinear way
WHAT IS A TYPEFACE?

• In the formatted text, we control the general

appearance of the characters, from the changing of
typeface or fonts such as bold, italics, underline, font
sizes and colors. Typeface is also called as font, front
style or type. It refers to the digital format
representation or style of a document. A typeface is
usually comprised of alphabets, numbers, punctuation
marks, symbols and other special characters.
TYPES OF TYPEFACES
1.SERIF - connotes formality and readability in large
amount of texts. This font is usually used for the
body text of books, newspapers, magazines and
research publication. Also, serif fonts give a classic
or elegant look when used for title or heading.
Examples: Times New Roman, Garamond, Baskerville
2. SANS SERIF - brings a clean or minimalist look to
the text. This font is used for clear and direct meaning
of text such as road signage, building directory or
nutrition facts in food packages. Also, sans serif fonts
give a modern look and is used primarily in webpage
design. Examples: Arial, Helvetica, Tahoma, Verdana,
Calibri
3. SLAB SERIF - carries a solid or heavy look to text.
This font can be used for large advertising sign on
billboards. Examples: Rockwell, Playbill, Blackoak.
4. Script - draws much attention to itself because of
its brush-like strokes. This must be used sparingly
and not to be used in large body text. This font is
usually used in wedding invitation cards or other
formal events. Examples: Edwardian, Vladimir,
Kunstler
5. Decorative- caters to a wide variety of emotions
such as celebration, fear, horror, etc. or themes
such as cowboys, circus, holidays, summer, kiddie,
etc. Examples: Chiller, Jokerman, Curlz MT
 Design is not about
the pictures that are
DESIGN placed together and
arranged in a way
PRINCIPLES that you want it to
AND be. It can be made
more attractive and
ELEMENTS pleasing to the eye
by choosing the
combination of each
element.
1. Emphasis - refers to the importance or value
given to a part of the textbased content.

2. Appropriateness - refers to how fitting or

suitable the text is used for a specific audience,
purpose or event.

3. Proximity - refers to how near or how far are

the text elements from each other.

4. Alignment - refers to how the text is

positioned in the page. This can be left, right,
center or justified
5. Organization - refers to a conscious effort to organize
the different text elements in a page. Organization
ensures that while some text elements are separated from
each other (based on the principle of proximity), they are
still somehow connected with the rest of the elements in
the page.

6. Repetition- concerns consistency of elements and the

unity of the entire design. Repetition encourages the
use of repeating some typefaces within the page.

7. Contrast- creates visual interest to text

elements. Contrast is achieved when two
elements are different from each other.
 Because of technology, texts
THE can be generated with the
COMMON use of any device that uses
word processing applications.
FILE Text can be kept in different
file formats. Here are the
FORMATS most common file formats:
COMMON FILE FORMATS
TXT (text) Unformatted text document by an
editor as notepad on Windows
platform.
DOC (document) A native format for storing
documents created by MS Word
package
RTF (Rich Text Format) Cross platform document
exchange; default format for Mac
OS X’s default editor Text Edit
PDF (Portable Document Developed by Adobe systems for
Format) cross platform exchange of
documents, supports image and
graphics
Text can be as short such as a single
sentence or phrase, or they can be
as lengthy as news articles or
investigative reporting. No matter
how brief or lengthy, however, a
text is always carefully written with
the intent of sending a very specific
message to the target audience.
 Media and
Information Literacy

Module 10
Text Information
and Data
At the end of this lesson, you are expected to:

A. identify formal and informal text-based

materials;
B. analyze text information and media content
based on the Media and Information Design
Framework;
C. produce a text-based campaign poster
using the design principle and elements.
 Text is very effective in
disseminating information,
Text is accessible in various
providing guidance and
outlets, whether formal
putting forward
(news stories, books
suggestions. It may be as
written, newspapers,
brief as a single word or
magazines, advertising,
paragraph, or as lengthy as
research works, etc.) or
a news article or research
informal (blogs, personal
paper. Furthermore, no
emails, SMS or text
matter how short or lengthy
messages, online
a text is, still it is carefully
messengers, social media
written with the intention of
sites, etc.)
giving the target audience
a very clear message.
Formal text-based materials
• produced and published
by existing organizations
(such as publishing firms,
news agencies, etc.) and
are subject to stringent
editing or assessment
processes and are typically
regulated by state
censorship.
Informal text-based materials
• come from personal thoughts
or views on different topics,
processes, etc.
We can be either a consumer or a content producer
in accessing text media and information. These are
the questions you need to ask, as a consumer,
about the quality of text media and information:
• Who sends the post, or which institution?
• What language does the author use?
• What are the strategies used to attract and
retain attention?
• Which message is missing, slurred or added?
• What are your views? Are they in equilibrium?
• How do you view the message in various ways?