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Fashion Alicen, Bobby, Cecelia, Kristy

Fenty Beauty, founded by Rihanna, aims to provide inclusive cosmetics for women of all skin tones and ethnic backgrounds. The brand emphasizes diversity and confidence, using models that represent various skin types to showcase its products. The overall tone is relaxed and cheerful, promoting a message of beauty for all.

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Cecilia Zhang
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13 views13 pages

Fashion Alicen, Bobby, Cecelia, Kristy

Fenty Beauty, founded by Rihanna, aims to provide inclusive cosmetics for women of all skin tones and ethnic backgrounds. The brand emphasizes diversity and confidence, using models that represent various skin types to showcase its products. The overall tone is relaxed and cheerful, promoting a message of beauty for all.

Uploaded by

Cecilia Zhang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Fenty

Beauty
by Rihanna
“I WANTED EVERYONE TO
FEEL INCLUDED.”

--Rihanna
12A--Alicen, Bobby, Cecelia,
Kristy
01
Subjet
0
Message
CONTENTS
2

0
3 Target
Audience
0
4 Speaker
05
Tone
0
Music
CONTENTS
6

0
7 Color

0
8
Ethos,Logos,
Pathos
Subject
01
"Beauty for all with
diversity" - every skin tone
has its uniqueness and
feminine charm.
02 Message New
Generation of
Beauty - a
cosmetic line
for women of
all skin types
and tones.
Target Audience
03
Women with all skin
tones as well as
undertones from
different ethic
backgrounds.
Speaker
04
• Founder Rihanna
• Models with all skin types
and tones
• Women from different
ethnic backgrounds
Tone •Regain
Confidence
•Forceful
Music
Mixed
Music

The tone of the


music or sound is
quite relaxed and
cheerful.
Color

1. Unique personal
characters and life
styles.
2. The life-close lip
glaze- nature of
This is a brand
that set up by Ethos
Rihanna with
credibility and
authority.
Logos

The different models


wearing the makeup in
Fenty Beauty to show
their unique
characteristics.
The models in the
commercial promote
people to buy the
cosmetics from Fenty
Beauty.

Pathos

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