Strategic Management
Plan: Luzon Brokerage
Company (LBC)
LBC, a global leader in logistics, is embarking on a transformative
journey to solidify its position in the evolving market. We are
committed to building a sustainable future for LBC and its
stakeholders.
by Charles Roxas
Executive Summary
1 LBC was founded in 1945 by Carlos Araneta, a
visionary entrepreneur who saw the need for reliable
courier services.
2 The company has a long history of innovation and
expansion, starting with courier services and
expanding to include remittance, logistics, and other
services.
3 LBC now operates in over 6,400 locations across 30+
countries, serving millions of customers worldwide.
Vision, Mission, and Values
Humility Integrity
LBC values respect and LBC adheres to ethical
open communication with business practices, ensuring
all stakeholders, fostering a honesty and transparency in
collaborative work all its dealings.
environment.
Innovation
LBC embraces new technologies and ideas to enhance
efficiency and improve customer experiences.
Market Analysis
Target Markets Market Trends
LBC serves a diverse clientele, including Filipino The e-commerce industry is booming, presenting a
consumers, overseas Filipino workers (OFWs), and significant opportunity for LBC to expand its delivery
online businesses. services.
External Analysis
Strengths
LBC is a well-established brand with a strong reputation for reliability and
1
customer service.
Opportunities
2 LBC can leverage the growth of e-commerce and expand its
online delivery services.
Threats
3 LBC faces competition from other courier companies,
both domestic and international.
Internal Analysis
Strengths
1 LBC has a strong leadership team, a commitment to innovation, and a wide network of
branches nationwide.
Weaknesses
2 LBC faces challenges with delivery delays, customer service gaps, and
maintaining consistent service quality.
Opportunities
LBC can improve efficiency through digital
3
transformation, invest in eco-friendly packaging
solutions, and enhance customer service.
Strategic
Recommendations (Year
1)
1 Enhance Marketing 2 Launch E-wallet
LBC will invest in social LBC will develop a secure
media marketing and e-wallet for online
targeted advertising transactions to simplify
campaigns to reach new payments for customers.
customers.
3 Expand Workforce
LBC will hire additional personnel to handle the increasing
volume of deliveries and customer inquiries.
Strategic Recommendations (Year
2 & 3)
1 Year 2
LBC will invest in advanced shipping software to optimize routing and
delivery efficiency.
2 Year 2
LBC will train staff on new systems and processes to enhance their skills
and ensure smooth operations.
3 Year 2
LBC will implement secure cloud storage to protect customer data and
enhance data security.
4 Year 3
LBC will roll out eco-friendly packaging solutions to reduce environmental
impact and promote sustainability.
Revised Vision and Mission
Vision
LBC aspires to become the world's most reliable
courier and remittance provider.
Mission
LBC aims to expand its delivery reach, create job
opportunities, and maintain affordability for all
customers.
Next Steps
We have outlined a comprehensive strategic plan that combines
innovative solutions with LBC's core values. The next step is to
implement these strategies with passion and determination to
solidify LBC's leadership position.
