Technology in Action
16th Edition, Global Edition
Chapter 1
The Impact of Technology
in a Changing World
Copyright © 2021 Pearson Education Ltd.
Learning Objectives (1 of 2)
1.1 Describe various technological tools being used to
impact national and global issues.
1.2 Describe various global social issues that are being
affected by technology.
1.3 Describe how technology is changing how and why we
connect and collaborate with others.
1.4 Summarize how technology has impacted the way we
choose and consume products and services.
1.5 Characterize computer literacy and explain why it is
important to be computer literate.
Copyright © 2021 Pearson Education Ltd.
Learning Objectives (2 of 2)
1.6 Describe artificial intelligence systems and explain
their main goals.
1.7 Describe how artificial intelligence and other
information technologies are important in many
careers.
1.8 Define ethics and describe various ethical
systems.
1.9 Describe influences on the development of your
personal ethics.
1.10 Present examples of how technology creates
ethical challenges. Copyright © 2021 Pearson Education Ltd.
Technology in a Global Society
(Objective 1.1)
•Accelerating change around the world
•Galvanizing people in new ways
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Technology in a Global Society
Impact of Tools of Modern Technology
(Objective 1.1)
•Social networking tools enable groups to
connect and exchange ideas
•Crisis-mapping tools collect and map
information
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Technology in a Global Society
Global Issues (1 of 3)
(Objective 1.2)
•Health care
–Develop and deliver vaccines
–Increased vaccine production
–Computer programs help to design new helmets
•The Environment
–Data could alert scientists to new trends
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Technology in a Global Society
Global Issues (2 of 3)
(Objective 1.2)
•The Digital Divide
–Gap exists between
levels of Internet
access and
availability of
technical tools
–Prevents use of all
minds to solve
planet’s problems
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Technology Connects Us with Others
Technology Impacts How and Why We Connect and
Collaborate (1 of 2) (Objective 1.3)
•We collaborate for the benefit of others
–Web 2.0
▪ Allows easy content contribution
▪ Facilitates easy connections with others
–Cognitive Surplus
▪ Combination of leisure time and tools to be
creative
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Technology Connects Us with Others
Technology Impacts How and Why We Connect and
Collaborate (2 of 2) (Objective 1.3)
•Business
–Support others’ dreams
–Crowdfunding is asking for small donations
from a large number of people
Copyright © 2021 Pearson Education Ltd.
Technology Connects Us with Others
Technology Impacts How We Consume (1 of 2)
(Objective 1.4)
•Marketing technology helps us to:
–Decide what to purchase
–Actually buy goods and services
•Marketing
–QR (quick response) codes
–Crowdsourcing
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Technology Connects Us with Others
Technology Impacts How We Consume (2 of 2)
(Objective 1.4)
•Access Versus
Ownership
–ZipCar
–Citi Bike
–Collaborative
consumption
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The Importance of Computer Literacy
Computer Literacy
(Objective 1.5)
•Computer literacy
–Understand capabilities and limitations of
computers
–Know how to use safely and efficiently
Copyright © 2021 Pearson Education Ltd.
Artificial Intelligence
Artificial Intelligence Basics (1 of 3)
(Objective 1.6)
•Intelligence—ability to acquire and apply
knowledge and skills
–Experiences, reasoning, problem solving,
perception, and using language
•Artificial intelligence (AI)—systems or
machines which perform tasks usually
associated with human intelligence
Copyright © 2021 Pearson Education Ltd.
Artificial Intelligence
Artificial Intelligence Basics (2 of 3)
(Objective 1.6)
•Goal in 1950s was to create a machine
that could think like a human
•Central goals of AI
– Natural language processing (NLP)
– Perception
– Knowledge representation
– Planning
– Problem solving
– Learning
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Artificial Intelligence
Artificial Intelligence Basics (3 of 3)
(Objective 1.6)
•Major developments contributing to
functional AI systems
–Expert systems
–Artificial neural networks
–Advances in machine learning
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Working with Artificial Intelligence and Other
Information Technologies
Technology and Career Opportunities (1 of 6)
(Objective 1.7)
•Retail
–Data mining
▪Process of searching
huge amounts of data
for patterns
▪Respond to consumer
buying/usage patterns
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Working with Artificial Intelligence and Other
Information Technologies
Technology and Career Opportunities (2 of 6)
(Objective 1.7)
•Banking
–Uses AI to help spot fraud
•Transportation
–Autopilots on commercial airplanes
–Autonomous vehicles
•Robots and Embodied Agents
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Working with Artificial Intelligence and Other
Information Technologies
Technology and Career Opportunities (3 of 6)
(Objective 1.7)
•Education
–Intelligent personal assistants (IPAs) assist
students with their individualized learning plans
–Speed up the grading process
–Plagiarism checkers
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Working with Artificial Intelligence and Other
Information Technologies
Technology and Career Opportunities (4 of 6)
(Objective 1.7)
•Law Enforcement
–Computers used
in cars
–Facial
reconstruction
–Computer
forensics
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Working with Artificial Intelligence and Other
Information Technologies
Technology and Career Opportunities (5 of 6)
(Objective 1.7)
•Medicine
–Help doctors diagnose
unfamiliar conditions
–Being integrated into
patient information
systems
–Used to design and
construct prosthetic
devices
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Working with Artificial Intelligence and Other
Information Technologies
Technology and Career Opportunities (6 of 6)
(Objective 1.7)
•Psychology
–MACH—My
Automated
Conversation
CoacH
–Affective
computing
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Ethical Computing
Defining Ethics
(Objective 1.8)
•Ethics: the study of morals and specific
moral choices made
•Laws: formal, written standards designed to
apply to everyone
•Unethical behavior: not conforming to
approved standards
•Amoral behavior: no sense of right and
wrong
Copyright © 2021 Pearson Education Ltd.
Ethical Computing
Personal Ethics
(Objective 1.9)
•Determining Your
Personal Ethics
–Describe yourself
–List key principles
you believe in
–Identify external
influences
–Consider why
–Prepare statement
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of values
Ethical Computing
Ethics and Technology (1 of 3)
(Objective 1.10)
•Intellectual Property
–Work that is the result of someone’s creativity
and knowledge
–Protected by copyrights, patents, and
trademarks
•Privacy
–Control and privacy of information will
continue to be a fine balancing act
Copyright © 2021 Pearson Education Ltd.
Ethical Computing
Ethics and Technology (2 of 3)
(Objective 1.10)
•Social Justice
–Predictive policing to prevent crime
–Military and government secrets and
previously secret documents (WikiLeaks)
•Liability
–3D printing can lead to quality control issues
•Censorship
–Global differences in website blocking
Copyright © 2021 Pearson Education Ltd.
Ethical Computing
Ethics and Technology (3 of 3)
(Objective 1.10)
•Social Activism
–Hacktivism is using computers and computer
networks in a subversive way
–Often manifests as denial of service attacks
•Automated Robotic Machinery
–Self-driving cars
–Choose between sets of bad choices
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Copyright
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