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Learno Market Analysis

Learno is an online education app targeting the Indian EdTech market, projected to grow from $10B in 2025 to $30B by 2030, focusing on skill enhancement and competitive exam preparation in multiple Indian languages. The app aims to serve students aged 15-35 in Tier I, II, and III cities with an affordable, mobile-first, gamified platform. Learno's strategy includes partnerships with regional influencers, a freemium monetization model, and a vision to become the leading vernacular EdTech platform by 2027.

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6 views15 pages

Learno Market Analysis

Learno is an online education app targeting the Indian EdTech market, projected to grow from $10B in 2025 to $30B by 2030, focusing on skill enhancement and competitive exam preparation in multiple Indian languages. The app aims to serve students aged 15-35 in Tier I, II, and III cities with an affordable, mobile-first, gamified platform. Learno's strategy includes partnerships with regional influencers, a freemium monetization model, and a vision to become the leading vernacular EdTech platform by 2027.

Uploaded by

suhana jena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Market Analysis: Learno – Online Education App

Skill Enhancement + Competitive Exam Prep in Multiple


Indian Languages
Industry Overview

• Indian EdTech Market: $10B (2025), projected to reach $30B by 2030


• Key Drivers:
- Rising internet & smartphone penetration
- NEP 2020 support for digital learning
- Growing need for upskilling & competitive exam prep
• Mobile-first, video-based content is dominant
Indian EdTech Market Growth (2020-2030)

Indian EdTech Market Growth (2020-2030)


35
30
25
20
15
10
5
0
2020 2025 2030 (Projected)
Target Market

• Age Group: 15–35 years (Students, Graduates, Job Seekers)


• Geography: Tier I, II, and III cities
• Language: English + Hindi + Regional (Tamil, Telugu, Marathi, Bengali etc)
• Income: Low to middle income, affordability-focused
• Needs: Skill dev, exam prep, vernacular access, flexible learning
Target User Segmentation by Region

Target User Segmentation by Region


40
35
30
25
20
15
10
5
0
Tier I Tier II Tier III Rural
Competitor Landscape

• BYJU’S: Premium, less regional focus


• Unacademy: Exam prep, less skill training
• Testbook: Affordable gov prep, lacks soft skills
• upGrad/Scaler: Strong skills, high cost
• Adda247: Regional gov prep, weak tech skills
Learno’s Unique Positioning

• Dual focus: Skill development + Exam prep


• Regional language support (multi-lingual)
• Affordable pricing model
• Designed for Tier II/III students and job seekers
- Focus on both skill development and exam preparation - Support for
multiple regional languages - Affordable pricing model - Tailored for Tier II
and III students as well as job seekers - Gamified, mobile-first platform •
Gamified, mobile-first platform
SWOT Analysis

• Strengths: Multilingual, broad portfolio, mobile-first


• Weaknesses: High content dev cost, low brand visibility
• Opportunities: Vernacular gap, state tie-ups, rural demand
• Threats: Free YouTube content, EdTech policy changes
Consumer Trends

• High engagement with short videos & quizzes


• Job-linked learning on rise
• Language-specific tutors gaining popularity
• Demand for flexible, low-data formats
• Preference for interactive learning & community features
Monetization Strategy

• Freemium access + premium subscriptions


• Bundled courses & mock test packages
• In-app advertisements & sponsorships
• B2B skill training for SMES and state governments
Go-To-Market Strategy

• Partner with regional influencers and YouTube educators


• Language-based campaigns (vernacular CTA)
• WhatsApp marketing, student ambassador programs
• Free trial classes & mock test series
Product & Retention Strategy

• Gamification: Leaderboards, daily streaks


• Personalised learning paths
• Offline mode + downloadable content
• Live regional mentor sessions
• Career guidance & community learning
Regulatory & Government Landscape

• NEP 2020 supports online learning innovation


• Align with Skill India, PMKVY, Digital India
• Ensure compliance with India’s Data Protection Bill
• Scope for UGC-linked micro-credentials
Conclusion & Strategic Vision

• Learno = 'Desi Coursera + Testbook' for India


• Focus on regional languages & affordability
• Invest in brand awareness & rural expansion
• Hybrid model (offline + online) in long term
• Aim: Become top vernacular EdTech platform by 2027
THANK YOU

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