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Big_Data_Analytics_Presentation

The document discusses the adoption and growth of Big Data Analytics at Google India Private Limited, highlighting its role in decision-making and operations. It outlines the study's objectives, including assessing Big Data's impact and understanding perceptions of disruptive technologies. The research methodology includes exploratory and analytical approaches with data collected through surveys and interviews from approximately 100 employees.

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0% found this document useful (0 votes)
5 views5 pages

Big_Data_Analytics_Presentation

The document discusses the adoption and growth of Big Data Analytics at Google India Private Limited, highlighting its role in decision-making and operations. It outlines the study's objectives, including assessing Big Data's impact and understanding perceptions of disruptive technologies. The research methodology includes exploratory and analytical approaches with data collected through surveys and interviews from approximately 100 employees.

Uploaded by

foreh49153
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Adoption and Growth of Big Data

Analytics
With Special Reference to Google India Private Limited
Presented by: Dudekula Fazlur Rahman
Deccan School of Management (Osmania University)
Master of Business Administration (2023–2025)
About Google India Private Limited
• A subsidiary of Google LLC, headquartered in
Hyderabad, India.
• Specializes in internet-related services, cloud
computing, and Big Data technologies.
• Known for innovation in leveraging data for
decision-making and operations.
• Committed to adopting advanced analytics for
market and customer insights.
Objectives of the Study
• 1. Assess the adoption and growth of Big Data
Analytics at Google India.
• 2. Examine the impact of Big Data on decision-
making and investments.
• 3. Understand the perception of disruptive
technologies.
• 4. Explore the use and understanding of Big
Data tools.
Research Methodology
• Nature of Study: Exploratory and analytical.
• Data Collection Methods:
• Primary: Surveys, interviews, focus groups.
• Secondary: Literature reviews, company
records.
• Sample Size: ~100 employees at Google India.
• Tools: Likert scale, bar diagrams, pie charts.
Statement of the Problem
• Organizations struggle with adopting Big Data
technologies.
• High costs and rapid technological
advancements create barriers.
• Resistance to change and lack of skilled
professionals hinder adoption.
• Impact: Limits insights and data-driven
decision-making.

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