The Business Group-11
Behind IPL •Introduction- S Raghubir Pattnaik, 2025EPGP051
•Revenue Streams – Umesh Kaushik, 2025EPGP066
A deep dive into •Franchise Model – Tanmay Anil Kale, 2025EPGP064
the economics, •Player Economics – Vijayaraghavendra R, 2025EPGP070
strategies & growth •Marketing- Riya Sinha, 2025EPGP048
of the Indian •Global Impact- Shubham Mishra, 2025EPGP059
Premier League •Conclusion- Shubhankar Choudhary, 2025EPGP061
Origins & Governance
• Launched in 2008 by BCCI to tap into T20
format’s popularity and commercial potential.
• Governed by the Board of Control for Cricket in
India (BCCI).
Unique Sporting Format
• City-based franchise teams owned by corporates
and celebrities.
What is IPL? • Fast-paced T20 matches (approx. 3 hours).
• Player auction system ensures global talent and
competitive balance.
Entertainment & Fan Culture
• Mixes cricket with Bollywood glamour and
celebrity team owners.
• Prime-time matches, music, cheerleaders, and
fan festivals.
• Cultivates intense city rivalries and pan-India fan
engagement.
More Than Just a
Sports League
Business Ecosystem
• The IPL is recognized as one of the most valuable
and commercially successful sports leagues
globally.
• Its media rights deals are among the most
lucrative in the sports industry.
• The league generates significant revenue through
media rights, sponsorships, advertising, and ticket
sales.
• IPL franchises are highly valued, supported by
strong brand partnerships and extensive digital
engagement.
International Reach
• Inspired T20 leagues worldwide (Big Bash, The
Hundred, SA20).
• Attracts top global players; broadcast in 120+
countries.
• Strengthens India’s global image and leadership in
sports innovation.
Revenue Streams IPL-BCCI
Brand Value-As of 2024-12 Billion, second most valuable sports league after NFL.
• Media Rights: 2023-2027-Rs. 48,000 Cr, JioStar
(Disney+Viacom18+Jio)
• Franchise Fee: Second biggest share. Franchises
pay auction amount in 10 installments
• Official Sponsors: Title Sponsors and Associate
Sponsors. Tata-Present Title Sponsor, 2024-2028,
Rs. 2500 Cr
Revenue Streams IPL-Teams
Prize Money;
How franchises/teams make money? 5%
• IPL's business model relies on revenue sharing between BCCI,
franchises, and players. Media Rights and Sponsorships
comprise 70-80% of the IPL revenue and are known as the BCCI;
Dis-
central reserve pool. trib- 50%
uted
equally
• Central rights revenue made over 70% of IPL Teams' revenue to the
in FY24. teams;
45%
• Other Streams:
• Sponsorships-20-30%
• Ticket Sales-Minor
• Merchandise Sale-Minor
IPL Franchise model
– Ownership &
Operations
Team Valuations & Role of Auctions.
Step Step Step
Auction
1: Process
2: Timeline:
Step 4:
Comp 3: Strat
Biddi etitiv Finali egic
ng e zing Inves
Call – Biddin
• The IPL uses a player auction system, where g–
Deals tmen
Icon – Icon
franchises bid for players from a global talent pool. of a Icon of ts –
a timer of a Icon
• Auctions are held annually, with a major "mega gavel or contr of a
or act or target
auction" every 3-4 years requiring teams to rebuild auctio
mega n hands or
their squads, retaining only a limited number of phon paddle rising
hake.
players e. Team valuations
. for year 2023-2024 graph.
130
• Auctions drive competitive balance and strategic
90
planning:
50
Valuation in Dollars
• Teams must balance budgets, evaluate 10
talent, and anticipate rivals’ moves Chen- Mum- Royal Kolkota Sunris- Ra- Delhi Gujarat Punjab Luc-
nai Su- bai In- Chal- Knight ers Hy- jasthan Capi- Titans Kings know
• High-value acquisitions can boost team per dians lengers Riders der- Royals tals Super
Kings Banga- abad Giants
performance and marketability, but lore
overspending can hurt long-term financial 202 122.09 118.66 116.63 108.51 84.76 81.46 79.7 68.53 67.63 60.47
health. 4-
USD
202 80.55 87.04 69.75 78.58 48.24 62.49 64.09 65.4 45.26 46.98
3-
USD 2024 - USD 2023 - USD
Player Economics in
IPL
The Billion-Rupee Game – Player Salaries
IPL salaries hit new records in 2024–25.
1. Rishabh Pant (₹27 Cr) and Shreyas Iyer (₹26.75 Cr) topped charts
among Indian players.
2. Mitchell Starc (₹24.75 Cr) and Pat Cummins (₹20.5 Cr) led
overseas picks, highlighting demand for pace and leadership.
3. Rising Indian talents like Riyan Parag (₹10 Cr) and Sameer Rizvi
(₹8.4 Cr) show franchises investing heavily in youth.
Off-Field IPL boosts off-field income
Goldmine –
Brand 1. Virat Kohli earns ₹150+ Cr/year, mostly via endorsements.
2. Players like Hardik Pandya, Gill, and Ruturaj partner with top
Endorsements brands (Puma, CEAT, Dream11).
3. Franchises assess ROI through fan base, merchandise, and
& ROI social media impact.
4. Young players like Mayank Yadav have gone from nets to ₹10
Cr contracts and brand deals within weeks.
5. IPL is now India’s biggest talent and brand accelerator.
• Multi-Platform Promotion: TV, Print, Digital, OTT
(JioCinema, Hotstar)
• Celebrity Endorsements: Cricketers, Bollywood
stars, influencers
IPL’S • Campaigns: “India Ka Tyohaar”, “Yeh T20 Hai
Boss”
MARKETING • Sponsorships: DLF, Pepsi, Vivo, Tata; Associate
brands like Dream11, CRED, Swiggy
PLAYBOOK • Regional Marketing: Localized ads (e.g., CSK in
Tamil, KKR in Bengali)
• Merchandise Sales: Jerseys and fan gear boost
both revenue and visibility
Social Media Buzz: Fantasy Leagues: Stadium Experience:
Live tweets, Dream11, prediction Music, cheerleaders,
games enhance interactive fan zones
memes, contests,
viewer interaction
polls
Franchise Branding: Impact: 500M+ Cultural event
Team anthems, digital viewers status =
hashtags, mascots (2023), ₹2,500 Cr+
unmatched brand
Fan
(e.g., MI Paltan, RCB sponsorship revenue
Bold Army) loyalty
Engagement &
Brand Growth
Global Impact Of IPL
• The Indian Premier League (IPL) is more than just a
cricket tournament; it is a multi-billion-dollar business
model.
• Its success underscores how sport, commerce, and
entertainment can be seamlessly integrated, setting a
new benchmark for leagues worldwide.
• The IPL’s economic footprint extends beyond team
owners and broadcasters. It significantly boosts local
economies through tourism, hospitality, and
employment opportunities during the season.
• The rise of digital platforms has also allowed the
league to reach international audiences, expanding its
fan base to the U.S., the U.K., the Middle East, and
beyond.
• Countries like Australia (Big Bash League), Pakistan
(PSL), and South Africa (SA20) have adopted similar
franchise- based T20 formats, inspired by IPL’s
commercial success.
Positive Impacts Negative Impacts:
1. Talent Development: Helps young Indian
players gain recognition and national team 1. Player Fatigue: Intense schedule may cause
opportunities. physical and mental burnout.
2. Sports Expansion: Inspires investment in 2. Integrity Issues: Betting and match-fixing
other sports leagues like kabaddi and football. controversies harm the league's image.
3. Promotion of Regional Identity: IPL teams 3. Format Neglect: T20 dominance may reduce
encourage pride in regional culture, interest in Test and ODI formats.
language, and traditions.
A Sports Revolution: Since its inception in 2008, the Indian
Premier League has not only transformed cricket but
redefined how sports can be consumed, commercialized,
and celebrated.
Economic Powerhouse: With a brand valuation of $12 billion,
massive media rights deals, and franchise valuations
soaring past $100 million, the IPL has created a self-
sustaining, high-revenue ecosystem impacting industries
from media to tourism.
Conclusion: The Global Influence: The IPL has inspired leagues worldwide,
IPL – A Game elevated India's status in international sports, and become
a model of successful sports franchising and global fan
engagement.
Beyond Talent Factory: By giving young Indian players a platform to
shine alongside global icons, the IPL has reshaped the
Boundaries talent pipeline and helped discover the next generation of
cricketing stars.
Culture Meets Commerce: The perfect blend of Bollywood
glamor, marketing innovation, and regional loyalty has
turned IPL into a cultural phenomenon—India ka Tyohaar in
the truest sense.
While challenges like commercialization, player burnout, and
governance issues exist, the IPL continues to evolve—
expanding its digital reach, enhancing fan experience, and
setting new benchmarks for global sports leagues.
• The IPL is not just a league—it's a legacy in motion.
References
• www.iplt20.com
• Annual Reports of Franchise Owners
Thank You • Business Standard, Economic Times, Live mint
• Statista
• AI usage-Nil
