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Search Engine Optimization - PPTX Astha

Search Engine Optimization (SEO) is the practice of enhancing website visibility and ranking in search engine results to increase organic traffic. Key components include keyword optimization, on-page and off-page SEO, technical SEO, content quality, user experience, local SEO, and link building. Understanding search engine algorithms and utilizing SEO analytics tools are essential for effective strategy adjustments.

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Deepak Raj
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12 views6 pages

Search Engine Optimization - PPTX Astha

Search Engine Optimization (SEO) is the practice of enhancing website visibility and ranking in search engine results to increase organic traffic. Key components include keyword optimization, on-page and off-page SEO, technical SEO, content quality, user experience, local SEO, and link building. Understanding search engine algorithms and utilizing SEO analytics tools are essential for effective strategy adjustments.

Uploaded by

Deepak Raj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SEARCH ENGINE OPTIMIZATION

PRESENTED BY :ASTHA
UID:22BCA10616
DEFINITION

• Search Engine Optimization (SEO) is the practice of optimizing your website and online content to improve its
visibility and ranking in search engine results. The goal is to enhance the quality and quantity of organic (non-paid)
traffic to your website. Here are key components and principles to help you understand SEO:

• 1. Keywords:

 Definition: Keywords are the terms and phrases users enter into search engines when looking for information.

 Importance: Identify relevant keywords for your content to optimize for search intent.

• 2. On-Page SEO:

 Definition: On-page SEO involves optimizing individual web pages to improve their ranking and visibility.

 Components: Title tags, meta descriptions, headers (H1, H2, etc.), URL structure, and keyword placement within
content.
3. Off-Page SEO:
 Definition: Off-page SEO refers to actions taken outside your website to impact your rankings.
 Components: Backlink building, social media marketing, and influencer collaborations.
4. Technical SEO:
 Definition: Technical SEO focuses on optimizing the technical aspects of your website.
 Components: Site speed, mobile-friendliness, crawlability, XML sitemaps, and structured data.
5. Content Quality:
 Definition: High-quality, relevant, and valuable content is crucial for SEO success.
 Importance: Engaging content attracts visitors and encourages them to stay on your site, reducing bounce
rates.
6. User Experience (UX):
 Definition: UX measures how users interact with and experience your website.
 Importance: Search engines prioritize sites that provide a positive user experience, including easy
navigation and mobile responsiveness.
7. Local SEO:
 Definition: Local SEO focuses on optimizing your online presence to attract local customers.
 Components: Google My Business optimization, local citations, and customer reviews.
8. Search Engine Algorithms:
 Definition: Algorithms are the formulas search engines use to determine ranking positions.
 Importance: Stay informed about algorithm updates to adjust your SEO strategy accordingly.
9. Link Building:
 Definition: Link building is the process of acquiring backlinks (links from other websites)
to your site.
 Importance: Quality backlinks from reputable sources improve your site's authority and
search rankings.
10. SEO Analytics:
- Definition:Analyzing data helps you understand how your website performs and informs
adjustments.
- Tools:Google Analytics, Google Search Console, and other SEO tools provide insights into
website traffic, user behavior, and keyword performance.
THANK YOU

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