STS lesson #5
The Information age
(Gutenberg to Social
Media)
Group 5 Discussant:
Chinchin Serafin
Patricia Pritos
Melissa Baterna
Christine Vargas
LEARNING OBJECTIVES:
At the end of the topic, the students are
expected to:
• Explain the importance of a social media
sites to modern day living.
• Explain the importance of information for
communication process.
• Be familiar with the important key elements
in the communucation process.
Are you ready
to learn?
🙋🏾🖋📒
Key Concept
"Technology has the power to
transform society. The famouse
example of this is German craftsman
Johannes Gutenberg's invention of
the printing press in the fifteenth
century."
Gutenberg's
printing press
was the
combined
effort of
several
discoveries
and
"The period of human history
typically discribed by the change
from traditional industry to an
economy based on information
computerization is known as the
information age, Digital age or New
Media age."
The Information Age
Before the rise of computers...
Information was being spread using print out materials.
Johannes Gutenberg introduce "movable type printing".
• Gutenberge era is responsible for shaping the nature of
society and its underlying institutions.
• Gutenberge principle is stated as " the massive
distribution of the information in an expensive manner
because it is institutionalized".
The Pre- Gutenberg World
When the printing press was not yet available....
Books were written and produce by hand.
Made in surfaces of clay, wax papyrus and
parchment.
Reading materials were restricted only to
the "elite group of people"
Information was only relayed to other
through a word-of-mounth channels
THE GUTENBERG
REVOLUTION
Begun with the introduction of printing press by
Gutenberg
Information could be passed on every individual
Books printed in this era was called
"incunabula"meaning cradle or birthplaceff.
Diffused from Mainz to Subiaco in ltaly, Paris and
London.
Most first printed books were religious text of the
Medieval period and medical books was also
published.
Scientific and geographic discoveries spread at a fast
• During this time, the rise of institutionalized and
mediated channel was evident. The "media" which can
pass information through all walks of life and
exceptional mass communication.
The Post Gutenberg world
• Emergence of the internet and the worl wide web.
• Paved the way to the possible uploading and
downloading of all forms of media instruments.
• Enable people to publish or spread the information.
The Rise of digital age
• Printing press are not the only tools
used in spreading the information,
also the modern technologies.
• Information is readily available to pass
form on individual to another.
Computers
• Invented by Charles Babbage, english
mechanical engineer "Father of
computers"
• Designed for mathemathical calculations
and simple decision-making capabilities.
• Main frame computers- large room
sized that provide people data calculation
and manipulation faster than the human
brain.
• Personal Computers- gave every
individual access to computers.
The Internet
• Develop by Vinton Cerf and
Robert Kahn, in California US
(1960)
• Mostly used with the scientist
to communicate other
scientist.
• Government controlled project
until 1984, speed is the first
problem encountered in using.
• Intel- companies that develop
faster microproccessor like 15
and 17 can process any data
very quickly.
World Wide Web
• Invented by Sir Tim Berners-
Lee,british computer scientist
(1990)
• Commonly known as
"www",basicallly for commercial
porposes.
• Homepages where made by the
companies, business owners or
corporations in order to promote
and sell their products.
• Items could be purchased online
giving easy to shopping, online
business can earn money through
online transactions.
Electronic Mail or E-mail
• Invented by V.A Shiva Ayyadurai,
(1978) at the age of 14, Indian born
american scientist and
intrepreneur.
• The copy right for the term E-mail
was ganted him in 1982.
• Is avenue by which messages are
exchanged between people by
different locations at a faster rate.
• Communication was made easier to
it.
Facebook
• Invented by Mark Elliot Zuckerberg, a
computer programmer together with his
fellow students in Harvard College and
also other roommates.
• A website luanched in february 4, 2004.
• The membership was first limited to
harvard students but later on, the students
in Boston area, Ivy league college and
stanford university were allowed to get
access to the website.
• It is social networking website where
people could one another and meet online .
• Can build relationships, can be use in
business transaction and can be a source
Twitter
• Created by Jack Dorsey,
Noah Glass, Biz Tone and
Evan Williams in march 2006.
• Another networking website
where prople post and interact
with message or "tweets"
which are resticted only for up
to 140 characters .
• One of the visited websites
and considered the "SMS of
the internet".
Messenger
• Develop as facebopk chat
in 2008 but changed in
messenging service at
2010.
• Instant messenging service
and software app.
• Sent messages to other
people through written
messages, voice calls or
video calls.
• Could be one -on-one
interactions or even group
YouTube
• Invented by Chad Hurley and Steve Chen.
• Hurley registered the logo and domain of
YouTube, in 2005 during valentines day.
• Todays on-line largest destination and the third
most visited website.
• www.youtube.com- l
aunched by the small group of employees.
• Contains videos about enormouse aspect of life.
Google
• Developed by Larry Page and Sergey Brin,
both PhD students at Stanford
University,research project in 1996.
• Google.com- domain registered in
september 1997.
• Most used search engine in the world wide
web.
• Offers us a variety of features beyond
searching for word meaning, time
zone ,maps and etc.
• Useful for research or journal articles as
references for theses and dissertation.
• One of the great competitor of google is
yahoo in Japan.
Instagram
• Created by Kevin Systrom
and Mike Kregier in october
2010.
• Fun photography application
that is gaining fame all over
the globe.
• Can be use to enhance and
give style to your photo which
can later be shared with other
using the same application.
• A user-friendly app.
The social media platforms mentioned are
the most commonly use platforms.
Other social media platforms
• Recommended Colors
Their invention and use became a very significant part of
• Color A
economy and it gave great impact in the work force in many
• Color B
different ways. Workers who are not well-versed with automation
• Color C
are forced to look for automated jobs and they also forced to
compete globally competitive jobs and worse, some workers are
being replaced by computers wich can make the job much faster
and wich do not require compensation.On lighter note,
computerization has given much benefit to us . It resulted in high
productivity in the work place .Nowadays, bills payment, bank
transactions, online shopping, and the like are much asier than
without computers and internet.
What is information
technology?
• Any technology developed/invented that helps to
produce, manipulate, store and communicate
information.
• Essential for the development and progress of any
country.
• Several technologies had been developed to help
in the development of the various ages.
STONE AGE >IRON AGE> MIDDLE
AGE>INDUSTRIAL AGE> ELECTRONIC
Life before the printing press
• Any writings and drawings had to be completed painstakingly by
hand.
• Several different materials links to an external site.
• Used transcribed books :clay and papyrus,wax and parchment.
• Work was ussaully reserved for scribes who lived and worked in
monasteries.
• Information had no means of mass distribution, except through story
telling.
Scriptorium
• Special room of monasteries.
• The scribe would work in
silence.
Inspiration and Invention of
the printing press
Around the late 1430s, a German man named
Johannes Gutenberg was quite disperate to
find a way to make money. At the time, there
was trend in attaching small mirrors to one's
hat or clothes in order to soak up healing
powers when visiting holy places or icons. The
mirrors themselves were not significant, but
Gutenberg quietly noted how lucrative it was
to create mass amounts of a cheap product.
Gutenberg printing press, movable
type
• Gutenberg used metal instead wood blocks, this became
known as "movable type machine".
• Gutenberg made a very first printed book, a reproduction
of the bible.
• Gutenberg bible is an incredibly valuable today, treasured
item for its historical legacy.
• Form of printing during 1300s to 1400s is the block would
be dipped in ink and then stamped onto paper.
• Jhannes Gutenberg's invention of the printing press in
1451 opened lines of communication throughout the
world. The advent of the printing changed the face
ofjournalism and education
In Conclusion...
Every era from the stone age up tp
the industrial revolution has led to
the world as we knew it. Without the
information, knowledge and
discoveries of those from the past,
we would not be where we are
today. The past has shaped our
present and will continue to shape
...Group 5 inspirational Quote...
Information is the
resolution of
uncertainty
~Claude Shannon~
WE WOULD LIKE TO INTRODUCE
THE GROUP 6 REPORTERS:)!
...again we are the group 5 reporters
and we are signing off...
Thank you!!!
