Introduction

to Business
Course
Code: IB 101
First Semester 2022
BBA Program
Department of HRM,
CU

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Zia CU Finance 2
 • MBA in Finance and Banking, University
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of Chittagong, (2005)
• Lecturer, Department of Finance,
University of Chittagong (2007)

Short • Assistant Professor, Department of

Finance, University of Chittagong (2009)
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Bio MZ
• MSc in Consumers Economic @
Wageningen University, Netherlands
(2015)

Hoque • Associate Professor (September 2022)

• PhD in the Business Economics @The
Arctic University of Norway.
• Professor (October 2022)….
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Course Organisation
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• Contact persons/lecturer/Examiner
• Dr. Md. Ziaul Hoque (Zia)
email: [email protected]
[email protected]
Cell: 01796-584-124
Working day: Thursday
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 Course Organisation
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• Course outcomes: To enhance

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student learning and introduce students

to business in a fundamental and practical
way.
• Teaching Method: Lectures, in-class
exercise, assignment, presentation.
• Literature: Basic Text: Introduction to 5
Business by Mohammed Ziaul Hoque
 Objective of Introduction
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to Business
• Its goal is to explain what is business
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in a thorough but concise way why

and how to do business and to whom
it is important.
• This course is purposely brief and
covers business essentials specifically
Bangladesh Perspective. 6
 Course Content: Mid
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Term
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Forms of
Introduction Business
Ownership

Functional
Start up a
Areas of
Business
Business
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 Course Content:
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Final Term
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Business
Facilitating agencies
Registration, Business
for Business in
License & Combination
Bangladesh
Certificates

Forms of
Import and Export International
Business
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 Chapter 01:
Introduction (Chapter
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Outline)
• Meaning
• Foundation of Business
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• Importance of Business
• Principles of Business
• Functions of Business
• Objectives of Business
• Process of Business
• Environment of Business
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• Business Challenges of
Business
 Business Meaning
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• Historically: Business is ‘activities’ and

‘interests’
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• Literally: Business is ‘remain busy’

• Philosophically: Business is ‘State of
being Busy’
• History of Business: Ancient age
(civilization, Barter System), Middle
age (IR, SMEs) and Modern age 10
(MNCs, Virtual)
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Business
Meaning
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Generally business
means the exchange
of goods and services
with a view to earn
profit.

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 Examples
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of Business
Business is the money
earning activities of a man
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and women and keep busy

with investing and operating
activities (economic
transaction).

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 Business = ΣI+ΣT+ΣAT+ΣDS; where

I= Industries

Business T= Trades
Equation AT = Auxiliaries to Trade

DS = Direct Services

Σ = Summation

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 Foundation of
Business
• Resources (natural & capital)
• Goods and services
• Allocation of resources and
products
• Others: Business idea
development
• Start with small
• Quality products
• Strong Management and
leadership
• Customers Loyalty
• Capital Requirements

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Apple
Founder

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Corporate History
Apple Inc.
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 Importance
of Business
• Supply of goods and services
• Harnessing capital and other
resources in production
• Self-employment and provision of
employment
• Preservation of natural resources
• Research, development and
innovation
• Income generation
• Motivating general income
• Contribution to social development
• Contribution to the development of
education, science and technology
• Development of international
relations

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Basic Principles of Business

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 Function of Business

Production

Purchasing Marketing

Administrati Business
Functions Finance
-on

Personnel Management

Public-
Relations

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 • Direct:
• a)Economic objects
• b)Social motives
Objectives • Indirect:
of Business • c) Human Welfare or
humanitarian
• d) National Interest and
Motives

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 Business Process

Business Process

5. Satisfaction and
earning

4. Supporting Activities

3. Selling and distribution

2. Producing Goods and services

1. Want or Demand

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 Business
Environment
In the context of
business,
environment refers
to all external forces
or factors which have
a bearing on the
operation, and
functions of a
business.

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Business Environment
• Internal
Environment
• External
Environment

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 • Insufficient capital
• High interest rate
• Inappropriate government
policy
Business • Political unrest
Challenges • Lack of necessary raw material
• Inappropriate management
• Lack of infrastructure
• Unable to keep pace with the
advanced technology

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 • Prospect of IT industry in
Bangladesh
• Prospect of agricultural industry
in Bangladesh
Prospects of • Prospect of pharmaceutical
Doing industry in Bangladesh
Business in • Prospect of outsourcing in
Bangladesh Bangladesh
• Prospect of garments industry
in Bangladesh
• Prospect of banking industry in
Bangladesh

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 • https://www.youtub
e.com/watch?v=osL
pjXBXBS0
How a
Business
works?

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 • http://www.bbc.co.
uk/skillswise/quiz/jo
05busi-l1-quiz
• https://www.youtub
Online e.com/watch?v=ATX
tUgWeRWQ
resources • https://www.youtub
e.com/watch?v=69d
Lyztc-As

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Thanks!
Question?

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