Franchisee Social

Media Training 2020

 FACEBOOK GUIDLINES

General Policies for Pages-Specific Policies

Facebook
Impersonation Page Names
Eg: Profane Language, using profanity that
is partially obscured by asterisks or
symbols. Misused capitalization, eg: using
all capital letters in your Page name.
Gambling Content visibility

Incentivisation Link to Check FB Page Guidelines:

https://www.facebook.com/policies/pages_g
roups_events/pages_specific_policies
Drug and alcohol addiction treatment
 Utilization of FB Page Features
 Page Settings
 About Section
 Cover Picture
 Profile Picture
 Page Quality
 Instagram Integration
 WhatsApp Integration
 Cross Posting
 Watch Party
 Story
 Page Settings

 Page Visibility
 Post and story sharing
 Tagging ability
 Other tagging this page
 Profanity filter
 Complete FB Page Posting
Strategies
 1.Post Daily
 2.Kind of Post (Images and Videos)
 3.When to post
 4. Title & description
 5.Hashtags
 6.Tagging
 7.How to Tag
 8.How to Post
 Creator Studio
 Creator Studio is a valuable tool for your Facebook Pages. It allows you to track and manage content
performance, even across different Pages if you manage many. The inbox view allows you to manage
comments and messages directly from within Creator S
 Click Create Post.
 Click Post something.
 Click Upload video.

 Save, Schedule and Backdate Post.

 Crosspost content to multiple pages.
How to Add Instagram account to FB Page

 Open your Facebook Page.

 Select Settings from the top menu.
 Select Instagram.
 To add an Instagram account to your Page, select Connect account. Enter your
Instagram account's Username and Password, and select Log in.
 If you do not have a business account, you will be prompted to convert your
personal account.
 To remove an Instagram account, select Disconnect account and confirm that you
would like to remove the Instagram account.
 Benefits of FB Group and FB Page

FB Group FB Page
1. Visibility 1.Through FB Insights ca determine your
target audience
2. Members of Groups also gain the 2.Increase Followers
chance for their content to go viral.
3. The Right Specific Audience is 3. Bring Traffic to Your Website
Highly Targeted.
Try to join specific audience related
groups, instead joining randomly.
4. Get Important Updates 4. Build Brand Awareness
5. Increase Engagement Organically 5.Collect Testimonials and Reviews
6. Increase Leads or Conversions
7.Can reach ’n’ number of people at 6.Call to Action
one go.
8. Build Better Relationships with
others.
Suggested FB Groups to Join – Tamil Nadu
Group Name Group Link Group
Members
Early Learning and Positive https://www.facebook.com/groups/EarlyLEarningIndia/ 29k
Parenting India for Preschoolers
and Toddlers
Mom Junction https://www.facebook.com/groups/222177598378770/ 5800

MOM - Moms of Mangalore https://www.facebook.com/groups/momsofmangalore/ 33k

Mom and Kids https://www.facebook.com/groups/2107189799531990/ 9.2k

Simple Indian Moms https://www.facebook.com/groups/181353385226384/ 6.2k

(Tamil Nadu)
Super Women of India (SWOI) https://www.facebook.com/groups/188451128551025/ 7.6k

Momz Of India https://www.facebook.com/groups/ 38k

momsofindia.tinystep/
Working Moms https://www.facebook.com/groups/267267173652418/ 7.3k

தாய், சேய் நலம் ( Tamil Home https://www.facebook.com/groups/159262644754358/ 22.7k

remedies and Parenting tips)
Parenting Mom Style https://www.facebook.com/groups/parentingmomstyle/ 35k

Wonder Parenting Moms https://www.facebook.com/groups/141888199860372/ 11k

Mums of Bangalore https://www.facebook.com/groups/mumsofindia/ 38k

 Suggested FB Groups to Join

Group Name Group Link Group

Members
Parent's of Bangalore & Mysore https://www.facebook.com/groups/749583448450466/ 477

MOM - Moms of Mangalore https://www.facebook.com/groups/momsofmangalore/ 33k

Bangalore Moms https://www.facebook.com/groups/1493099170914920/ 7.4k

Kodagu Mangalore Mysore Moms & https://www.facebook.com/groups/993120354119151/ 275

Mompreneurs
Pune Moms https://www.facebook.com/groups/280918898699411/ 36k

Working Moms of Pune https://www.facebook.com/groups/401379497046355/ 5.9k

Indian Working Women https://www.facebook.com/groups/1482469218521736/ 30k

Parenting ~ The unconditional https://www.facebook.com/groups/1138957439639132/ 129

connection
About Parenting – Unconditional
connection
 Exclusively for LE parents
 To provide more personal engagement for our Little Elly parents
 Offers a space for like-minded people with similar interests to connect
 Facebook Group Link:
https://www.facebook.com/groups/1138957439639132/
 Dos and Don’t of FB
 FB Profile and Page name should not be the same.
 DON’T leave the about section of your page blank.
 DON’T use your Facebook page to constantly push your products or services.
 DO respond quickly and publicly to any customer that uses Facebook to lodge a complaint
 DO highlight company events and milestones.
 DO create an editorial calendar to help you create quality, consistent posts.
 DON’T be afraid to experiment with how often and when you post.
 DO create an editorial calendar to help you create quality, consistent posts.
 DO use video to get your audience’s attention.
 DO use Facebook’s Page Insights feature to find out who is most engaged with your page.
 DO try boosting your Facebook posts.
 DON’T have duplicate pages.
 Try to make Parents interactive with your page.
 Regularly keep checking Notifications.
 How to Add WhatsApp account
to FB Page
 Navigate to your Facebook business Page.
 Click Settings.
 In the column on the left-hand side, click WhatsApp.
 Choose your country code.
 Enter your WhatsApp number and click Send code.
 Input the code and click Confirm.
How to Increase Twitter Engagement
 Profile & Header Picture
 Join Groups
 Engage with Other Users Content
 Retweet Other Users’ Tweets
 Keep Your Tweets Brief & Hashtags
 Share a Variety of Links
 Respond When Someone Tweets to You
 Know Your Peak Hours
 Use Twitter Cards
 Analytics
 How to Increase Instagram
Engagement
 Use Hashtags, Check-In
 Post Instagram Stories regularly
 Reply to your DMs.
 Maintain a schedule.
 Complete your Instagram bio.
 Like Followers Posts
 Follows Groups
 How to Increase Pinterest
Engagement
 Create Multiple Boards Related to Your Brand.
 Use Pinterest Analytics to Find What Your Audience Wants
 Schedule Pins at the Best Possible Times
 Follow other boards
 Give Thanks
 Analytics
 Backlinking
 A backlink is a link created when one website links to another. Backlinks are also called "inbound
links" or "incoming links." Backlinks are important to SEO .

 Examples:
 1.Quora: Which are the best play school in Chennai? https://www.quora.com/Which-are-the-
best-play-school-in-Chennai
 2.IndiaMart: Playschool in Chennai? https://dir.indiamart.com/chennai/playschool.html
 Zoom Login & settings
 Login with Google
 To login with Google, go to https://zoom.us/signin then click Login with Google.

Audio Setting
In the setting -> on Audio and option to be enabled are 1.Automatically join audio by computer when joining
a meeting 2.Press and hold SPACE key to temporarily unmute yourself. 3. Sync buttons on headset
 Zoom Login & settings
 Zoom Screen Sharing Steps
 In the bottom of screen sharing screen, under basic column enable
 1.Share computer Sound.
 2.Optimize Screen Sharing for Video Clip. Please enable those two options before sharing files.
 Files to be shared should be opened and kept aside before meeting
 Zoom Sharing Settings to be enabled are
 1.Enter full screen when a participant shares screen.
 2. Scale to fit shared content to zoom window.
 3.Silence system notification when sharing desktop

 Zoom Recording Steps

 In setting recording features to be enabled are
 1.Choose a location for recorded files when the meeting ends.
 2.Record a separate audio file for each participant who speaks. 3. Record Video during screen sharing.
 Zoom Facebook Live Steps
 Start your webinar or meeting.
 In the meeting/webinar controls, click More

 Click Live on Facebook.

 Your default browser will open and you will be prompted to log into Facebook if you aren't already logged in.
 Sign in to Facebook.
 Choose where on Facebook you would like to Go Live.
 Click Next.
 Zoom Facebook Live Steps
 Note:
 If you are not able to start the live stream, clear your browser's cache and cookies, then try again.
 Zoom does not support the new Facebook Live Producer. If you see a notification to try to the new Live
Producer, click Dismiss.

 When you are ready to start the broadcast on Facebook, click Go Live.

 Wait for the notification from the Zoom client that your
Webinar is Live on Facebook, then begin your Webinar.

 Streaming stops when you end the webinar or meeting or click the Stop Streaming icon on the Zoom client.
THANK YOU