BENEFITS OF A PRIVATE LABEL
Branding
FAST
MORE VARIETY
CUSTOMIZATION
CUSTOMER BETTER
LOYALTY MARGIN
SAFETY &
QUALITY
OBJECTIVE OF PRIVATE LABELING
What is private label ?
A private label consist of product or a line of
merchandise which is owned ,controlled and
sold by a specified retailer in his own store
or chain of store .
COMMERCIAL PARAMETERS
• 20 % affordable product from national brand
• Made of vital active ingredients (which have
minor beauty benefits)
• Manufactured by : Matxin Lab Pvt Ltd
• Leading exporters to Malaysia ,
Afghanistan ,bangladesh
• Matxin Lab Pvt ltd is GMP,ISO 9001 & Hahal
certified company
HERBAL PRODUCT RANGE
-Face wash & Face scrubs –08
-Face pack - 04
-Lip balm -02
-Cream -03
-Moisturizing lotion-04
-Body butter lotion -02
-Hair oil -02
-Shampoos -06
H & G Face wash
Neem & Turmeric : Face wash has anti bacterial , anti fungal
property & regulates oil production. Helps to control acne
breakouts, boils and other skin infections
Suitable for oily & combination skin
Aloevera & Chamomile : Face wash hydrates the skin &
cures rashes & sunburn . It is rich in antioxidants which
suppress ageing
Suitable for all skin types even sensitive skin
H & G Face wash
Cucumber: Face wash improves the skin radiance by
restoring water into the skin & it acts as a natural toner
Suitable for all skin types
Saffron & Centella: Face wash is rich in antioxidants to
neutralizes the free radicals & increases the production of
collagen to prevent skin ageing
Suitable for all skin types
H & G Face scrub
Apple & Walnut: Face wash scrubber is with AHA, helps
exfoliating dead cell to regain skin natural glow & improves
skin tone
Suitable for all skin types
Walnut & Olive: Face scrub contains 4 major anti-oxidants
which cleanse, protect & restore skin elasticity & enhances
healthy skin cell growth
Suitable for all skin types
H & G Face scrub
Walnut, Olive & Rose: Face scrub contains 4 major anti-
oxidants which cleanse, protect & restore skin elasticity & it
removes accumulated dead cells to enhances healthy skin
cell growth & It soothes the skin
Suitable for all skin types
Aloevera & Apricot: Face wash+scrub+mask is very mild on
the skin and does not cause any irritation but clears it of dirt
and impurities & good for mild exfoliation as it removes
dead skin cells
Suitable for all skin types
H & G Face packs
Licorice & Peach: Face pack has skin lightening effect to fade
blemishes & dark spots. Even it contains vit-c which in rich in
antioxidants to fight on free radicals
Suitable for all skin types
Papaya & Apple: Face pack cleanses the face, removes dust
and pollutants. removes the dead skin and moisturizes the
skin.
Suitable for all skin types
H & G Face packs
Rosemary & sandal: Face pack has benefit of anti ageing,
anti bacterial & anti inflammatory agents. And helps to
reduce sun burn and rashes.
Suitable for all skin types
Saffron & Almond: Face cleansing milk improves skin tone &
nourishes & enhances healthy skin cell
Suitable for all skin types
H & G Lip balms
Litchi & Mango: Lip balm hydrates lips storing water level &
Helps in long lasting moisturizing the lips, prevents chapping
of lips
Suitable for all lip types
Melon & Mango: Lip balm hydrates lips storing water level
&Helps in long lasting moisturizing the lips, prevents
chapping of lips
Suitable for all lip types
H & G Moisturizer
Rose & Almond: Moisturizer provide cooling to skin &
protects akin from sun damages
Suitable for Dry skin
Methi, Hibiscus & Walnut: Moisturizer highly beneficial in
reducing skin marks and blemishes, Nourishes the skin &
enhances healthy skin cell growth, high in both vitamins and
minerals. It works wonders on the skin
Suitable for Dry skin with dark spots
H & G Moisturizer
Winter cherry & Wheat germ oil: The particular combination
of components in the plant help moisturize, calm, and
protect, making this the perfect addition to anti-aging
formulas & rich source of Natural Vitamin E
Suitable for All skin types
Honey & Safflower: helps in exfoliation & prevents dryness.
hydrates skin and retains the moisture level in skin , rich in
Vitamin A,D,E, and oleic acid
Suitable for All skin types
H & G Body Butter
Shea butter: contains a high level of of essential fatty
acids,has natural anti –oxidant compounds
Helps in restoring elasticity of skin
Suitable for Dry skin
Coco butter: Intensely moisturizer improves the skin
texture
Suitable for All skin types
H & G Face Moisturizers
Liquorice & Hibiscus: A natural skin lightening helps
diminish the dark pigmentation & rich in anti-oxidants
that help in reversing the damage caused by UV rays,
dust, pollutants
Suitable for All skin types
Almond & Peach: Improves blood
circulation ,moisturizes & lighten skin. vitamin C which
is great for your skin & sloughs away dead skin cells
Suitable for All skin types
Amla, Pomegranate & Lactic acid: Vitamin C, in
particular, keeps your skin young-looking for a longer
time & delays ageing signs.
Suitable for All skin types
SQUEEZED
WHICH HELPS IN
WITH THE NOURISHING YOUR SKIN,
POWER OF DETOXIFYING, ANTI
BLEMISH, SKIN
FRUIT AND SENSITIVITY, ANTI
VEGETABLES WRINKLE, DANDRUFF &
DRY DAMGED HAIR
HERE WE GO ……….
MASK FOR FACE
BRIGHTENING FACE MASK LIME
Lime juice reduces blemishes when dirt blocks your pores to leave skin
looking instantly brighter and feeling fresh and clean.
SKIN GLOWING FACE MASK PINEAPPLE
Pineapple juice softens the skin, helps reduce fine lines, and keeps it clear and events
its tone thereby creating a glowing complexion.
SENSITIVE SKIN FACE MASK APRICOT
Apricot juice has anti-inflammatory properties helping to remove blemishes. It will also
make even the most sensitive skin soft and supple.
DETOXIFYING FACE MASK TOMATO
Tomato juice works as an excellent astringent, shrinking pores, reducing oil on
the skin and helping prevent blackheads and spots
Directions for Use: Cleanse face and dry. Apply evenly over face and neck with fingertips, Avoiding eyes and lips.
relax for 5-10 minutes, or until dry. Rinse off with warm water.
Body Odor Removing Wipes
• Alternative for Roll-on & Deodourant
• It will not clog your pores like roll-on & it doesn’t create stickiness
• Alcohol & aluminium free
• Colorless & Paraben free
• Soothes & moisturize the skin
• Mild & suitable for all skin types
• Rs:165 ( Pack of 30)
EYE MAKEUP (SYNTHETIC)
EYE MAKEUP
HG HYPNOTIC EYES KAJAL RETRACTABLE PENCIL
Purpose
Kajal defines the eye shape. It also highlight the eye lid
and lower lashes
USP
Intense black finish, smudge free, water proof, last for 10
hours. Free of paraben, mineral oil and preservations
Manufactured by
Schwann-STABILO Cosmetics GmbH & Co (Made in
Germany). Leading manufacturer of Color bar,
Maybelline, Lakme products
Mrp: 159/- Net W: 0.35 g
Competition Prize:
Lakme@ 180/-
Colobar@ 299/-
L-Oreal@ 275/-
Maybelline Colossal@ 200/-
EYE MAKEUP - DIFF
HG ULTIMA BLACK KAJAL PENCIL
Purpose
Kajal defines the eye shape. It also highlight the eye lid
and lower lashes
USP
Intense black finish, smudge free, water proof, last for 10
hours. Free of paraben, mineral oil and preservations
Manufactured by
Schwann-STABILO Cosmetics GmbH & Co (Made in
Germany). Leading manufacturer of Color bar,
Maybelline, Lakme
Mrp: 249/- Net W: 1.2 g
Competition Prize:
Color bar@ 550 /-
Lotus ecostay@ 325 /-
Revlon@ 395/-
NAIL COLOURS
Purpose
Nail Polish enhances the beauty of the nails
USP
GMP certified company, higher shelf life (30 months) compared to other leading brands
Manufactured by
FIABILA from Fiabila France. Leading manufacture for Lakme, Color bar, Revlon, Faces,
Maybelline etc.
Application
Apply 2 coats for best results
Storage
Keep away from flame and heat. Store in cool place
PRODUCTS AVAILABLE IN NAIL COLOURS
NAIL COLOURS
• HG Candies – translucent shades
• HG Chrome – Metallic shades
• HG Jelly Beans – Jelly finishes
• HG Matte shades
• HG Matte & transparent
• HG Pearl Finish
• HG Basic & glossy shades
CATEGORIZATION OF NAIL COLOUR - SHADES
EVERYDAY RANGE FASHION RANGE GOLD RANGE
Very Basic Sliver cap bottle Gold cap bottle
Glossy shades (Translucent Metallic, (shimmer, matte &
24 shades Jelly, matte & shine, funky range)
transparent, pearl finish)
PRIZE COMPARISON
HG PRICE
Normal range Fashion range Gold range
HG Brand (6 ml) (8 ml) (8ml)
49/- 85/- 125/-
COMPETITION PRICE
Brand Normal range Fashion range Gold range
Name (6 to 9 ml) (6ml to 12ml) (15ml to 9ml)
Revlon 190/- 389/- 425/-
Lotus 120/- 199/- Not available
Lakme 160/- 220/- 400/-
Faces 109/- 229/- 275/-
Color bar 200/- 210/- 300/-
Maybelline 110/- & 100/- 175/- 350/-
L-Oreal Not available Not available 299/-
PERSONAL GROOMING (SYNTHETIC)
PRODUCTS AVAILABLE IN PERSONAL
GROOMING
SHAVING
• HG Womens Disposable Razor – Single pack
• HG Womens Disposable Razor – Pack of 3
• HG Womens Disposable Razor – Pack of 5
• HG Bikini Razor – Pack of 2
KEY USPs
• It has a 360* Aloe Vera strip for a smooth glide
• Stainless Steel blades MADE IN SWEDEN
• 4 Blades –Smooth & superfine shave, no nicks
• Open back for easy rinse and clean
• Non slip handle –ergonomically designed for perfect grip
THANK YOU
