TECHNOLOGY AND LIVELIHOOD EDUCATION (TLE 8)
INFORMATION COMMUNICATION AND TECHNOLOGY (ICT)
ICT AS A TOOL IN
ONLINE MARKETING
GUESS THE LOGO
GUESS THE LOGO
Lesson objectives:
• Define ICT and Online Marketing.
• Identify different ICT tools used in
online marketing.
• Discuss the role and effectiveness of
ICT tools in online marketing.
• Appreciate the importance of ICT in
online marketing.
Picture Perfect!
Analyze the following images.
Guide Questions:
1. What can you say about the
images?
2. Are you familiar with them?
3. What do they have in common?
GROUP ACTIVITY
Mechanics in grouping
a.Divide students into small groups (5 members each)
b.Provide each group with printed or digital examples of
different online marketing tools (screenshots or
descriptions of social media ads, email newsletters, SEO
analytics dashboards, influencer posts. Etc.)
c. Each group will act as “marketing detectives” and analyze
their assigned tool by answering the following:
- What is the tool called?
- How is it used in online marketing?
- What are its advantages?
d. After analysis, each group will present their findings to
the class, explaining the role of their assigned ICT tool in
marketing.
Let’s Process…
1.What do you feel when doing
the activity?
2. How were you able to identify
the examples assigned to your
group as ICT tool for online
marketing?
3. Based from the activity, can you
give the different tools for online
marketing?
4. How do these tools help
marketers reach their audience?
5. Which tools do you think are
most effective for online
marketing? Why?
Let’s learn more…
INFORMATION COMMUNICATION
AND TECHNOLOGY (ICT)
•Technologies used to handle
communications, including
the internet, wireless
networks, cellphones, and
other communication
mediums.
ONLINE MARKETING
•Marketing activities
conducted over the
internet, using digital
technologies and
platforms.
Types of
Online Marketing
Social Media Marketing (SMM)
•Using platforms like Facebook,
Instagram, Tiktok, Twitter, and
LinkedIn to promote products
and services.
•Examples: facebook ads,
Instagram product posts, Tiktok
influencer marketing.
Facebook ads
Tiktok influencer marketing
Instragram
posts
EMAIL MARKETING
•Sending targeted promotional
messages or newsletters to a
group of people through email.
•Examples: Discount sent via
email, weekly newsletters from
online stores.
Newsletters
Discount sent via email
CONTENT MARKETING
• Creating and sharing valuable
content (articles, videos,
infographics) to attract and
engage a target audience.
• Examples: Blogs, Youtube
tutorials, free e-books
SEARCH ENGINE OPTIMIZATION (SEO)
• Improving a website so that it ranks
higher in search engine results (like
Google) to attract organic (free)
traffic.
• Examples: Using keywords in blog
posts, optimizing website speed
PAY-PER CLICK ADVERTISING
• Paying for ads that appear on
search engines and websites,
businesses pay a fee each time their
ad is clicked.
• Examples: Google Ads, Facebook
Ads
AFFILIATE MARKETING
• Partnering with individuals
(affiliates) who promote your
product and earn a commission for
every sale they generate.
• Examples: Bloggers promoting
Lazada or Amazon products.
INFLUENCER MARKETING
• Collaborating with popular social
media personalities to endorse your
products or services.
• Examples: Celebrities promoting
skincare products on Instagram.
MOBILE MARKETING
•Marketing strategies targeting
users on smartphones and
tablets.
•Examples: SMS promotions,
in-app advertisements.
Activity 1: Let’s practice
Analyze the examples posted on a manila
paper, then identify whether it is social
media marketing, email marketing, content
marketing, search engine optimization
(SEO), pay-per click advertising (PPC),
affiliate marketing, influencer marketing,
and mobile marketing belongs. Paste the
meta strips beside the examples given.
Read and think about…
"Imagine you are hired as a digital
marketing consultant for a local
bakery. What ICT tools would you
recommend for promoting their new
bread product online? Justify your
choices."
My takeaways…
Answer the following questions:
• What is ICT?
• What is Online marketing?
• What are the ICT tools used in online
marketing?
• How could we use ICT in online marketing?
• Why is ICT important in marketing today?
EVALUATION
Directions: Read and understand the questions carefully. Choose the
letter of the best answer
1. What does ICT stand for?
a. Internet and Computer Tools
b. Information and Communication
Technology
c. International Computer Techniques
d. Information and Commerce Technology
2. What is the main goal of online
marketing?
a. To secure customer data
b. To reduce the use of traditional media
c. To promote products and services
using digital tools
d. To hire more employees
3. Which of the following is an example of
an ICT tool used in online marketing?
a. Television
b. Facebook
c. Flyers
d. Billboard
4. Which ICT tool allows direct
communication with customers via email?
a. Social media
b. Websites
c. Email marketing
d. E-commerce
5. A business selling clothes directly through
an app is using
a. Social media
b. Email marketing
c. E-commerce platform
d. Blogging
Assignment
Do the research on the
advantages and disadvantages
of ICT as tool for online
marketing
