What is communication?
Communication is a process by
which information is exchanged
between individuals through a
common system, signs, or
behavior.
The Two (2) Basic Types of Communication
1. Verbal – it can be oral
and written communication.
2. Non-verbal – are signs,
symbols, colors, gestures,
body language, facial
expression
Video Presentation
(Elements of Communication
Process)
Comparison Between Feedback and
Response
As nouns, the difference between
response and feedback is that
response is an answer or reply, or
something in the nature of an answer or
reply while feedback is critical
assessment on information produced.
Example:
Kim: Hey, did you listen to my new
podcast? What do you think of it?
Erin: I listed to it this morning. It was
great!
(The underlined sentence is feedback
about Kim’s podcast.)
Response:
• A student nods their head when the teacher ask a
question.
• A customer says “Thank you” after receiving service.
Feedback:
• A teacher tells a student, “Your essay is well-written,
but you could strengthen your argument by adding
more evidence”.
• A manager tells an employee, “Your presentation
was engaging, but you could improve the clarity of
your data visualization.
What is Media?
Media refers to the various channels of
communication that transmit information
and entertainment to a large audience.
Categories of Media
The media modality refers to the nature of message,
whether it is relayed using text, audio, video, graphics,
animation, or a combination of any of this
The media format refers to the specific way of
information is structured and presented. (e.g., television,
internet)
The way of transmitting may be transmitted through
radio waves (for audio) and light for other modalities.
The mass media form refers to the particular media
technology to which the message is transmitted..
Media Literacy
Media Literacy is the ability to access,
analyze, response to a range of
media.
Literacy
- Is widely known as the
ability to read and write.
It aims to empower citizens by
providing them with the
competencies (knowledge and skills)
necessary to engage with traditional
media and new technologies.
Access
– denotes the knowledge of where to find
these forms of media. It might mean
having access to cable, knowing how to
play the DVD player, knowing how to
adjust setting and knowledge where to
access the media texts that are crucial to
your life and to your community.
Analysis
– includes thinking reflectively
and critically on what has been
read, seen or experienced, and
its implications to oneself and
to one’s community.
Response
– includes the ability to
experience and explore the
pleasures of the media text, and
how these are realized through
the language of the media.
Information Literacy
- is the ability to recognize when
information is needed, and to
locate, evaluate, and effectively
communicate information in its
various formats.
The information literacy is about
using, managing, gathering, and
verifying information.
Students learn how to evaluate the
quality, credibility, validity of websites,
and give proper credit from effective
search strategies to evaluation
techniques.
Information
- can be the answer to a question, a
news, or data. It is that which informs,
that which enables us to know and
something communicable. The best way
to understand information literacy is to
look at how we navigate the complicated
and networked world of the internet.
Technology (Digital) Literacy
- is the ability of an individual,
either working independently or
with others, to responsibly,
appropriately, and effectively use
technological tools.
- Using these tools an individual can
access, manage, integrate, evaluate,
create and communicate information.
Technology literacy is applying new
found knowledge from digital
environments, participating in digital
media, organizing, and evaluating
information.
Media and Information Literacy
Media and information literacy (MIL)
provides answers to the questions that
we all ask ourselves at some point. How
can we access, search, critically assess,
use and contribute content wisely, both
online and offline?
How can we engage with media and
ICTs to promote equality,
intercultural and interreligious
dialogue, peace, freedom of
expression and access to
information?
Media and information Literacy
recognizes the primary role of
information and media in our everyday
lives. It lies at the core of freedom of
expression and information – since it
empowers citizens to understand the
functions of media and other information
providers
Media literacy, information literacy, and
technology literacy are all similar in terms of
goals. They all share the common goal of
cultivating people’s ability to access,
understand, use, evaluate, and create
media messages, information, or content
using information technology. They are all
similar to the mastery and understanding of
a thing.
Being Media and Information Literate
Individual
There are two factors that can influence you to
become a media and information literate
individual.
• One is clarifying your goals and motivations for
seeking information. The greater your need, the
more effort you exert to become selective of the
information at your disposal.
• Second is acquiring more skills
in discerning, appreciating, and
filtering information. This
involves being more media
savvy and better acquainted
with information sources.
When you are literate, you are expected to
be intellectually critical in interpreting the
things that you see and experience around
you. You are able to decode and have a
deeper understanding of how things are and
how they work, being literate means
empowering you to be able to affect change
to yourself and to others
Critical Thinking Skills
The critical thinking is the ability to evaluate
the kind of information you access and
share which is very vital skill as producers
and consumers of information. Being critical
means being capable of judging the merit of
something based on certain standards or
parameters.
Eight (8) Fundamental Elements of Media
Literacy (by Art Silverblatt, the media scholar)
1. A critical thinking skill enabling audience
members to develop independent judgments
about media content.
2. An understanding of the process of mass
communication.
3. An awareness of the impact of media on the
individual and society.
4. Strategies for analyzing and discussing
media messages.
5. Understanding of media content as a text
that provides insight into our culture and our
lives.
6. The ability to enjoy, understand, and
appreciate messages
7. Development of effective and responsible
production skills.
8. An understanding of the ethical and moral
obligations of media practitioners.
The media literate person is in control
of his or her media experiences
because he or she understands the
basic conventions of various media and
enjoys their uses in the deliberately
conscious manner.
Avtivity
