Employability and Enterprise Skills – Job Market Individual POSTER

Name: Maruf Ahmed Student ID: Group & Campus: Tutor: Date:

Identify the business The growing economic importance of SMEs (200 words)
Small and medium-sized businesses (SMEs) are essential for promoting economic growth and development on a global scale. SMEs' contributions to employability, profitability, sustainability,
Jetset Holidays is a successful UK travel firm that plans beautiful and memorable vacations. Jetset Holidays is a trusted travel operator with a solid understanding of the tourism job market. and better-paying jobs have led to their rising economic relevance.
Jetset Holidays has adapted to travellers' shifting requirements and tastes despite the tourist industry's recent setbacks. The agency offers a variety of bespoke packages and special discounts by
 Job Creation: SMEs contribute significantly to the creation of jobs. The UK Federation of Small Enterprises (FSB) reported that SMEs made up 99.3% of private sector enterprises and
drawing on the resources of its many business partners in the travel industry, such as airlines, hotels, resorts, and tour operators. Jetset Holidays understands the importance of offering excellent
employed 60% of the private sector workers in 2020 (UNWTO, 2019). They create different jobs in local communities and contribute to regional growth.
customer service to make clients' travel experiences stress-free (Hall and Page, 2019). Travel consultants at the agency are well-versed in current travel trends and destinations. They go above
 Productivity and Innovation: SMEs are noted for their agility and capacity to stimulate innovation. New products, services, and business strategies boost competitiveness and
and above to understand clients' tastes, delivering individual recommendations and custom itineraries.
productivity. McKinsey Global Institute found that SMEs with advanced digitization capabilities have higher productivity and growth (Buckley, 2012).
Jetset Holidays also monitors the UK tourism job market, providing vital data to clients seeking travel-related career possibilities. They keep abreast of industry changes, employment  Economic Resilience: SME contributions to economic stability and resilience can be significant. Their wide range of products and services across industries decreases industry
possibilities, and training programs to help job seekers find rewarding travel and tourism careers. Jetset Holidays has built a solid name in the UK travel sector Due to their dedication to dependence. SMEs can quickly react to economic downturns, producing opportunities and jobs.
quality, focus on detail, and prioritization of customer satisfaction (UNWTO, 2019). They remain ahead of the competition by adapting and innovating to provide excellent travel experiences.  Income Generation: SMEs can boost incomes and living standards. SME jobs and business opportunities reduce poverty and empower people.
 Sustainability: SMEs can promote sustainable development. Resource efficiency, trash minimization, and renewable energy use are common practices. Sustainable communities can
benefit from their concentrated operations (Buhalis and Foerste, 2015).

The economy benefits from SMEs' employment generation, innovation, productivity, and sustainability. Their contributions to local and global markets are reflected in employment, income,
and economic resilience. SME expansion is essential for sustainable and inclusive economic development.

Career and Employability

A dynamic travel firm like Jetset Holidays offers many prospects to build a successful career and learn new skills, in my opinion. I would be able to connect my education, personal
growth, and other activities at Jetset Holidays, helping me succeed in my tourist business career and contribute to society.

 Continuous Learning: Jetset Holidays would let me apply and improve my education. I may study destinations, travel trends, customer preferences, and industry procedures.
Continuous learning would expand my knowledge and help me advise clients.
 Customer Interaction and Service: Jetset Holidays would provide me with the chance to practice my communication and interpersonal abilities. I could understand clients' needs,
Defining Business
make personalized recommendations, and deliver excellent customer service. Positive client relationships would help the business and make me happy.
 Business Development: Jetset Holidays would teach me how to run a travel agency and help it develop. Marketing, sales, and customer acquisition were my options. This practical
Jetset Holidays is a top UK travel firm that offers premium vacations to selective clients. Jetset Holidays creates customized travel experiences to exceed consumer expectations.
experience would help me build a business perspective and understand how to succeed in a competitive industry (Buckley, 2018).
Internal factors
 Cultural Exchange and Impact: Tourism promotes cultural interaction and understanding. I would offer meaningful travel experiences for customers through Jetset Holidays,
 Expertise: Jetset Holidays' travel experts know destinations, travel trends, and customer preferences. They can give clients useful insights and create unique itineraries with this encouraging them to explore various cultures, widen their minds, and positively impact local communities. This would give my travel agency career meaning and social influence.
experience.
Working with Jetset Holidays would allow me to learn new skills, contribute to the tourism sector, and improve society. It would be a thrilling voyage of self-improvement and client
 Customer Service: Jetset Holidays values excellent customer service. Their committed crew understands clients' needs, preferences, and budgets, ensuring a smooth and enjoyable travel
delight.
experience.

Employability Skills Required for Business

Jetset Holiday's salespeople need employable skills to succeed and help the travel agency. Skills include:

 Strong Communication: Salespeople need good communication skills. They should comprehend clients' needs, and market trip packages, and make convincing recommendations.
Clear communication builds client trust and connections.
 Customer Service Orientation: Jetset Holiday's salespeople must be customer-focused. Customer service abilities are essential for recognizing clients' needs, resolving issues, and
External factors:
ensuring a smooth trip. Attention, empathy, and responsiveness build client loyalty (Fyall, Garrod and Wang, 2019).
 Market Demand: Economic conditions, travel limitations, geopolitical events, and consumer preferences affect travel demand. Jetset Holidays must adjust its offerings to external  Product Knowledge: Jetset Holidays destinations, packages, and services must be understood. Salespeople should provide accurate information, and personalized recommendations,
influences (Hall and Williams, 2019). and demonstrate the agency's worth. Meeting client expectations requires constant product knowledge updates.
 Competition: Many businesses compete for market share in the travel agency industry. To compete, Jetset Holidays must offer unique experiences, excellent customer service, and
Jetset Holidays business development managers need these skills:
appealing deals.
 Technological Advancements: Technology has changed the travel industry, affecting bookings, information sharing, and customer experiences. Jetset Holidays must use these advances to  Strategic Thinking: Business development managers must be strategic thinkers. They must study market trends, identify growth prospects, and design new tactics to grow the
streamline operations, boost client engagement, and stay relevant in the digital world (Jenkins, 2018). agency's customer base and revenue streams. Anticipating industry changes and adapting is key.
 COVID-19 Pandemic: Travel restrictions, lower demand, and operational issues have resulted from the COVID-19 pandemic. Jetset Holidays must adjust its business operations and  Relationship Building: Business development managers must cultivate relationships with partners, suppliers, and industry professionals. Successful partnerships require good
promote health and safety to maintain client trust. negotiation and collaboration abilities.
 Analytical and Problem-Solving Skills: Business development managers must analyze market data, detect trends, and make data-driven decisions (Kotler, Bowen, Makens and
Jetset Holidays is a client-focused travel agency that uses its expertise, great customer service, and adaptability to create extraordinary travel experiences in a dynamic and ever-changing
Baloglu, 2017). They must be capable of recognizing problems, coming up with solutions, and putting plans into action to get around roadblocks and promote economic expansion.
market.
Salespeople at Jetset Holidays need good communication, customer service, and product expertise, while business development managers need strategic thinking, relationship-building,
and analysis. By improving sales and business development, these vital employability skills help the travel agency succeed.
 Employability and Enterprise Skills – Job Market Individual POSTER
Name: Maruf Ahmed Student ID: Group & Campus: Tutor: Date:

Creating a Job Description for a Senior Salesperson How do skills and values will be helpful in tourism employability?

Employability in the tourism sector is greatly influenced by skills and values. The ability to accomplish tasks and obligations depends on a person's skill set,
whereas their moral compass is formed by their ideals. Tourism employability depends on skills and values:

Skills:

 Customer Service Skills: The tourism sector requires excellent customer service abilities because of the wide variety of customers encountered.

Job Title: Senior Travel Sales Specialist Professionals may exceed consumer expectations through communicating, problem-solving, and adapting.
 Communication Skills: Verbal and written communication skills are essential for sharing information, forming bonds with others, and settling
Job Summary: Senior Travel Sales Specialist positions are open at Jetset Holidays and we are always interested in hearing from motivated candidates. As a senior
disagreements. In the tourism industry, having an open line of communication benefits customer service, collaboration, and cooperation with other
salesperson, you will play a pivotal role in promoting our first-rate travel products and services, exceeding client expectations, and expanding our company's reach.
parties (Fyall, Garrod and Wang, 2019).
Connecting with consumers on a deeper level, learning about their travel interests, and offering personalised recommendations are all strategies to grow your business. This is
 Cultural Competence: Tourism employees interact with people from different cultures, thus cultural competence is essential. Appreciating cultural
a great opportunity to demonstrate your expertise in the travel business while also contributing to a reputable organisation.
differences promotes tolerance, respect, and the ability to customise experiences for varied clients.
Company Overview: Our remarkable past makes us a leading travel agency. Our dedication to going above and above in quality, service, and expertise allows us to deliver
Values:
vacations that are unparalleled in the industry. Because of the solid relationships we've built with airlines, hotels, resorts, and tour operators, we are able to provide our
customers with access to unbeatable deals and unparalleled service. Here at Jetset Holidays, we encourage our employees to take risks, be professional, and share their  Professionalism: Maintaining ethical standards in the workplace is essential for earning the respect of clients, coworkers, and other stakeholders.

enthusiasm for travel. Integrity and dedication to providing excellent service are hallmarks of a professional.
 Sustainability: Responsible tourism and environmental awareness are becoming more essential in the tourism industry. Sustainable values preserve
Job Location: London, United Kingdom
natural and cultural resources, improving the industry's long-term survival (Prideaux and Coghlan, 2018).
Working Hours: Worked a standard work week of 40 hours. Client requirements and operational requirements may necessitate a degree of adaptability.  Teamwork and Collaboration: Values of teamwork, cooperation, and a constructive workplace environment are of paramount importance in the tourism
Key Responsibilities: sector. Working together effectively generates innovation, creativity, and the ability to deliver outstanding experiences through concerted effort.

 Develop and sustain fruitful partnerships with customers, whether they are independent vacationers, business executives, or representatives from a travel agency. Conclusion
 Learn about customers' interests, time constraints, and budgets before making any recommendations or planning an itinerary for them. The research concludes that the tourist sector is vital to the economy and that skills and values are essential to employment in this area. Tourism creates jobs,
 Promote Jetset Holidays' products and services to generate sales and meet or exceed quotas. revenue, and sustainable development while growing the economy. The study emphasizes SMEs' expanding economic relevance in the tourism sector,
 Maintain a high level of professionalism and promptness when responding to client inquiries by phone, email, and in-person encounters. emphasizing their contributions to employment, profitability, sustainability, and better-paying jobs. Innovation, productivity, and economic resilience depend
 To give customers accurate and up-to-date information, stay informed on market trends, new travel destinations, and travel-related items. on SMEs. Therefore, supporting and developing SMEs is crucial for sustainable and inclusive economic development. The tourism industry's need for
 Work together with other team members to maximize cross-selling and upselling opportunities. employable skills is also highlighted by the report. client service, communication, cultural competence, and technical expertise are essential for professionals
 Keep our customer relationship management system up-to-date with all of our interactions, reservations, and transactions. to flourish in their professions and provide excellent client experiences. Skills and values like professionalism, sustainability, and teamwork are needed to
 Deliver first-rate assistance to passengers at every stage of their trip to make their trip stress-free and enjoyable. build trust, promote responsible behaviours, and create a great work culture.
 Maintain a high level of expertise in Jetset Holidays' products in order to promote them to prospective customers. These findings suggest that tourism industry stakeholders support SMEs, provide resources and training to improve employment, and promote sustainable

Qualifications and Experience: and responsible tourism practices. Industry, education, and government must work together to establish comprehensive tourist policies that meet the
industry's changing needs and maximize its economic and social advantages. The industry can flourish, create more opportunities, and offer travellers
 Proven expertise in the travel sales industry, with a minimum of 5 years at a high-end travel agency.
exceptional experiences while ensuring the long-term viability and positive societal impact by recognizing the economic significance of SMEs, fostering
 Proven ability to reach and exceed sales goals in the travel business.
employability skills, and promoting values that contribute to sustainable tourism.
 Expertise in all aspects of international tourism, including locations, lodgings, transportation, and tour operators.
 Ability to interact and create relationships with a wide range of customers thanks to polished verbal and written communication abilities.
 Superior knowledge of customer service principles and a strong desire to create unique vacation opportunities for each client.
 Proven ability to multitask and work well with others in a high-pressure, goal-oriented setting. References list
 Skilled user of customer relationship management systems, Microsoft Office, and booking programs. Hall, C. M., and Page, S. J. (2019). The Routledge Handbook of Tourism and Sustainability. Routledge.
Buckley, R. (2018). Sustainable Tourism: Research and Reality. Annals of Tourism Research, 39(2), 528-546.
 Skills in multitasking, organization, and focus are essential.
Buhalis, D., and Foerste, M. (2015). Marketing for travel and tourism: Empowering co-creation of value. Journal of Destination Marketing and Management, 4(3), 151-161.
 Willingness to adjust the schedule to meet the needs of clients, which may include occasional weekends and holiday hours.
Fyall, A., Garrod, B., and Wang, Y. (2019). Tourism Marketing: A Collaborative Approach. Channel View Publications.
If you are interested in a dynamic and lucrative career in the travel business, we invite you to join the Jetset Holidays team. We are always on the lookout for enthusiastic, Getz, D., and Carlsen, J. (2020). Tourism Planning and Destination Marketing. CABI.

sales-oriented people who share our commitment to providing our clients with unique and life-changing vacations. To be considered for the position of Senior Travel Sales Hall, C. M., and Williams, A. M. (2019). Tourism and Innovation. Routledge.

Specialist, please submit your resume and a cover letter detailing your relevant experience and why you would be a good fit for the role. Jenkins, O. (2018). Tourism and Hospitality in the 21st Century. Routledge.
Kotler, P., Bowen, J. T., Makens, J. C., and Baloglu, S. (2017). Marketing for Hospitality and Tourism. Pearson.
Page, S. J., and Connell, J. (2020). Tourism: A Modern Synthesis. Cengage Learning.
Prideaux, B., and Coghlan, A. (2018). Employment Creation Potential of Small Tourism Firms: A Review. Journal of Sustainable Tourism, 26(2), 168-189.
UNWTO. (2019). Small and Medium-sized Enterprises in Tourism: Contribution to Growth and Development. World Tourism Organization.