Purposive Communication Process, Principles, and Ethics
Purposive Communication Process, Principles, and Ethics
• Message
• The idea being communicated
• Answers the question “what?”
CONSIDERATIONS IN THE
INTERACTIONAL MODEL
• Listener
• Intended recipient of the idea
• Answers the question “for whom?”
• Feedback
• Reaction to the idea being communicated
• Answers the question “what now?”
CONSIDERATIONS IN THE
INTERACTIONAL MODEL
• Noise (barriers in communication)
• Physical noise (environmental sounds)
• Physiological noise (illness)
• Psychological noise (beliefs, behaviors)
• Semantic noise (different meaning)
• Cultural noise (wrong explanation or
nonverbal communication)
2 WAYS TO VIEW
COMMUNICATION
• Interactional Model • Transactional Model
CONSIDERATIONS IN THE
TRANSACTIONAL MODEL
• Communicators
• Participants switch roles between being
‘senders’ and ‘receivers’
• Social Context
• Rules (learned at home and in school)
• Norms (learned through trial-and-error
with peers)
CONSIDERATIONS IN THE
TRANSACTIONAL MODEL
• Relational Context
• Hierarchal (one person is given higher
respect than the other)
• Lateral (both people are viewed as
equals)
CONSIDERATIONS IN THE
TRANSACTIONAL MODEL
• Cultural Context
• Race, ethnicity, nationality, gender,
religion, socioeconomic class, level of
ability
• Underprivileged cultures are not
accorded
the same respect and recognition as
others
What are the principles
of communication?
PRINCIPLE 1: BE AWARE OF
YOUR COMMUNICATION W/ SELF
& OTHERS
• Self-Concept • Self-Awareness
• The ‘you‘ that is • The ‘you’ that we
always there see at this moment
• Who am I based • Who am I and how
on what I do, how can I be consistent
with who I am in the
I think of myself, way that I think, act
and what my ideal and speak?
self would be?
PRINCIPLE 1: BE AWARE OF
YOUR COMMUNICATION W/ SELF
& OTHERS
• Engage in intrapersonal communication
with your thoughts, emotions and
perceptions.