DRUG DISPLAY

SUPERDRUG STORE
MODEL
MILIN THOMAS
I SEM MPHARM
COPS,KOZHIKODE
 DRUG DISPLAY
• It is the special presentation of the store’s product used to attract and
entice the buying public
• Creating an environment which makes customers want to buy your
particular pharmaceutical product
• Activity promoting the sale of goods at retail
IMPORTANCE
• A large percent of purchase decision are not finalized before entry in to
the pharmacy
• Merchandising influences the consumer’s purchase decision were the
final decision is being made
The D&C rules 1945 contains provisions for classification of
drugs as schedules and there are guidelines for
storage ,sale, display and prescription requirements for each
schedule
• Sufficient number of racks should be provided for storage of drugs and
supplies.
• Carbon dioxide fire extinguishers should be provided at strategic
points along with fire buckets to fight sudden fires due to stored drugs
and chemical.
• Materials which are stocked are listed as under:
• Capsules, tablets, liquid dosage form and injections
• Biological antibiotics are stored properly in refrigerator.
• Narcotic and psychotropic substances are stored under lock & key.
• POISONS are stored in separate closed rack, labelled as ”POISON”.
• Alcohol and alcohol containing preparations. (vi) Large bulk items on
bottom.
• Vaccines and other thermolabile drugs are required to be stored at cold
store 2- 10 0 C.
• Antibiotics, vitamins liver preparations etc should be stored at cool
temp (15- 200 C).
• To avoid pilferage costly drugs and prescribed schedule X drugs
should be stored separately under lock and key.
STYLE OF PHARMACY LAYOUT
Grid layout :Here the product are Free flow layout: Here the fixture
displayed in parallel lines. are arranged in irregular shaped
 Advantages: circles or triangles.
More product exposure Advantages:
Increase self-service possibility Flexibility and visual appeal.
Maximize the use of available Maximize impulse purchases. –
space
Familiarity with products that Disadvantage:
can be needed in future. Costly.
Waste of floor space.
 SUPERDRUG STORE
• Superdrug, one of the United Kingdom's most recognizable and
successful retail brands, has a fascinating founding story that dates
back to the 1960s.
• Superdrug's story begins in 1964, when Ronald Goldstein and his
brother, Peter Goldstein, founded the company.
• The first Superdrug store opened its doors on April 1, 1964, in Putney,
South London.
• The store's concept was simple but revolutionary shop where
customers could find a wide range of health and beauty products under
one roof.
• One of the key innovations that set Superdrug apart from its competitors
was the introduction of self-service.
• At a time when most pharmacies and healthcare stores operated behind
the counter, Superdrug allowed customers to browse the shelves and
select products themselves.
• This self-service approach was a game-changer, as it gave customers
more freedom and convenience in their shopping experience.
• The company's commitment to providing a comprehensive selection of
healthcare and beauty products at competitive prices quickly resonated
with consumers.
• Superdrug's formula of offering quality products in a self-service format
attracted a growing customer base, and this success led to the rapid
expansion of the chain.
SUPER DRUG STORE MODEL
• Super Drug Store are types of drug stores have a huge floor area
ranging from 5000 to 10000 with a square design.
• The customer have access to almost all the area in the drug store and
can inspect, handle and select article themselves.
• The design is on self service pattern except for the prescription
department where self service is not possible.
• Super drug store pharmacy design are most common in the western
world, these pharmacies will provide opportunity for purchase of
purchase of both prescription and other general health care items
cosmetics, baby care, eye care and other gift items
• The ambience and design of the pharmacy are made in such a way to
attract more customers with increased purchasing temptation
PHARMACY WITH PHARMACEUTICAL CARE SERVICE
DESIGN :

• Pharmaceutical care is a responsible provision of drug therapy to