Management Information System
at Dell
• Case Study Overview
• - MIS: Beyond IT
• - Dell: Direct Selling Model
• - Tools: Maps, Databases, Internet
• - Strong Inventory System
What is MIS?
• Management Information System (MIS)
involves:
• • Instantiation of IT
• • Info system + organization context
• • IT as intellectual technology
• • Corporate MIS functions
Dell Computer Corporation:
Background
• • Founded by Michael Dell in 1984
• • Direct-to-customer sales model
• • Rapid growth through mail-order and
internet
• • Major PC manufacturer
Dell’s Business Model
• • Direct sales via internet and catalogs
• • Customer-driven design and innovation
• • Employee-customer interaction encouraged
• • Focus on organizational structure and
culture
Information Processing at Dell
• Tools Used:
• • Operational Level: Maps
• • Tactical Level: Databases
• • Strategic Level: Internet
• • Tools aid in decision-making and planning
Data Processing Types
• • Database Processing: Centralized data
storage
• • Transaction Processing: Real-time
interactions
• • Examples: ATMs, sales terminals, reservation
systems
Dell's Inventory Control System
• • Efficient and reliable
• • Ensures product availability
• • Prevents overstocking/understocking
• • Supports real-time inventory updates
Conclusion
• • MIS integrates tech and organization
• • Helps Dell develop strategies
• • Supports inventory and decision-making
Recommendations
• • Keep MIS updated
• • Align MIS with company goals
• • Develop high-standard, competitive MIS
• • Use MIS to reach full potential