PR Proposal for the USA
Presented by
Public Relations | Leadership Communications | Digital | Events
www.mediatechresource.com
Objectives
• To create relevant media visibility for the brand in the desired
geography
• To conceptualize compelling and media friendly content
• Multi channel distribution for qualitative and quantitative
results
• Build relationship on behalf of the company with the targeted
media
• Strengthen media presence
PR Workflow
Key Message Targeted Effective Media
Development Dissemination Relations
Methodology
Identifying Personalized Newswire Great
Target Media Dissemination Dissemination Outreach
Our Press Release Distribution Models for North America
Package Services Deliverables Additional Benefits Price
General • Newswire • Organic links- 2 • Tracking Report INR 38,500 plus taxes
distribution • Syndicated feeds -35-
• Verbatim format up- 40 plus
to 600 words • Social media visibility
• Image and links
included
Custom • Newswire • Organic links- 5 • Targeted distribution INR 45,500 plus taxes
distribution • Syndicated feeds -35- • Tracking Report
• Customized 40 plus • Back Links available
Distribution (industry • Social media visibility at add cost (?)
specific)
• Email distribution to
journalist
Custom Plus • General+ Custom • Organic links- 8 • Targeted distribution INR 62,500 plus taxes
• Syndicated feeds - • SEO boost
35-40 plus • Tracking Reports
• Social media visibility • Back Links available
at add cost (?)
Suggested PR Themes
• Transforming your business with Agile network/Solutions.
• How NICE is influencing /evolutionising the telecom industry
with Machine Learning
• Leveraging Machine Learning in data migration/ Optimising
data with ML
• How telecos’ can save cost using NICE in network inventory
Target Media
Our Press Release Distribution Models for Middle East
Package Services Deliverables Additional Benefits Price
Single country • Newswire distribution • Organic links- 2 • Tracking Report INR 50,500
• Verbatim format up-to 600 • Syndicated feeds -25 plus taxes
words • Social media visibility
• Image and links included
• Translated and distributed
respective language
Top 5 countries • Newswire distribution • Organic links- 5 • Targeted distribution INR 62,500
• Customized Distribution • Syndicated feeds -25 • Tracking Report plus taxes
(industry specific) • Social media visibility • Back Links available at
• Email distribution to add cost (?)
journalist
• Translated and distributed in
Arabic language
MENA • Newswire distribution • Organic links- 8 • Targeted distribution INR 75,500
• Customized Distribution • Syndicated feeds - 35-40 • SEO boost plus taxes
(industry specific) plus • Tracking Reports
• Email distribution to • Social media visibility • Back Links available at
journalist add cost (?)
• Translated and distributed
in 3 language of your choice
Our Press Release Distribution Models for Europe
Package Services Deliverables Additional Benefits Price
Single country • Newswire distribution • Organic links- 3 • Tracking Report INR 55,500
(UK) • Verbatim format up-to 600 • Syndicated feeds -100 plus taxes
words Plus
• Image and links included • Social media visibility
• Translated and distributed
respective language
Top 5 countries • Newswire distribution • Organic links- 5 • Targeted distribution INR 88,500
• Customized Distribution • Syndicated feeds -100 • Tracking Report plus taxes
(industry specific) Plus • Back Links available at
• Email distribution to • Social media visibility add cost (?)
journalist
• Translated and distributed in
2 language of your choice
Full Europe • Newswire distribution • Organic links- 8 • Targeted distribution INR 97,500
• Customized Distribution • Syndicated feeds - 100 • SEO boost plus taxes
(industry specific) Plus • Tracking Reports
• Email distribution to • Social media visibility • Back Links available at
journalist add cost (?)
• Translated and distributed
in 4 language of your choice
Our Press Release Distribution Models for Asia
Package Services Deliverables Additional Benefits Price
Single country • Newswire distribution • Organic links- 2 • Tracking Report INR 50,500
(Singapore) • Verbatim format up-to 600 • Syndicated feeds -35 plus taxes
words • Social media visibility
• Image and links included
• Translated and distributed
respective language
South East Asia • Newswire distribution • Organic links- 5 • Targeted distribution INR 86,500
• Customized Distribution • Syndicated feeds -35 • Tracking Report plus taxes
(industry specific) • Social media visibility • Back Links available at
• Email distribution to add cost (?)
journalist
• Translated and distributed in
2 language of your choice
APAC • Newswire distribution • Organic links- 8 • Targeted distribution INR 1,05,500
• Customized Distribution • Syndicated feeds – 35 • SEO boost plus taxes
(industry specific) • Social media visibility • Tracking Reports
• Email distribution to • Back Links available at
journalist add cost (?)
• Translated and distributed
in 4 language of your choice
How we measure success
“What does success look like?” This is one of the main
questions we ask our customers before beginning their
project or campaign. There is no right or wrong answer. At
MediaTechResource, we work to understand the objectives of
our clients and then develop campaigns to deliver against
those objectives.
By taking a data-driven approach to campaign development,
we identify the strategies that work and refine the ones that
can be improved.
Thus we ensure our clients’ spend is being used effectively.
What to expect from us
Collaboration: We do not just gather information and then do our own thing. We
work closely with clients throughout our engagements to ensure our approach
delivers the greatest value.
Ongoing strategy adjustments: We are not fortune tellers, so it makes no sense
create set-in-stone strategies. A data-driven approach to performance evaluation;
enables developing effective campaigns tailored to each client.
Transparency: We will honestly report campaign performance. You will see both
the good and bad. Marketing is a long-term investment, however, and we will
always communicate upfront our plans to adjust campaigns for optimal
performance.
A few of the brands we have helped along the way
Thank you for your time.
We look forward to our continued dialogue.
Please feel free to reach :
Rachana Chowdhary
