Mini Project Report
Title: Development and Marketing of an Eco-Friendly Water Bottle with
Temperature Display
Submitted by:
Name: [Your Name]
Roll No: [Your Roll Number] Semester: MBA Semester 2 Institute: [Your Institute Name]
Academic Year: 2024–2025
Submitted to:
[Guide/Faculty Name]
Designation: [Professor/Guide Designation]
Certificate
This is to certify that the project report titled “Development and Marketing of an Eco-
Friendly Water Bottle with Temperature Display” is the bonafide work carried out by
[Your Name], Roll No. [Your Roll Number], in partial fulfillment of the requirements for
the degree of Master of Business Administration, Semester II, under my guidance and
supervision.
Date: Place:
Signature: (Guide/Faculty)
Acknowledgment
I would like to express my deepest gratitude to my project guide, [Guide Name], for the
continuous support and encouragement throughout this project. I also thank my friends,
family, and respondents who helped with data collection and valuable insights. This
report would not have been possible without their support.
Declaration
I, [Your Name], hereby declare that this project titled “Development and Marketing of
an Eco-Friendly Water Bottle with Temperature Display” is my original work and has
not been submitted to any other university or institution for the award of any degree.
Date: Signature:
Executive Summary
This report explores the development and marketing of an innovative, eco-friendly
smart water bottle that integrates a temperature display feature. The product is
designed to cater to the increasing demand for environmentally conscious and health-
oriented lifestyle solutions. This report includes the product concept, market research,
customer feedback, and strategic marketing plan to ensure successful launch and
sustainability.
Table of Contents
•Introduction
•Objectives of the Study
•Scope of the Study
•Research Methodology
•Literature Review
•Industry Overview
•Company/Product Concept
•Product Description
•Target Market Identification
•Survey Questionnaire
•Data Collection & Analysis
•Marketing Strategies (4Ps)
•SWOT Analysis
•Product Launch Plan
•Financial Overview
16. Findings
17. Suggestions
18. Limitations
19. Conclusion
20. Bibliography
21. Appendix
1.Introduction
With increasing environmental concerns and a rising demand for smart health-
conscious products, there is a growing market for innovative, sustainable
alternatives to everyday items. One such essential product is the water bottle. This
report focuses on a new product: an Eco-Friendly Water Bottle with Temperature
Display, designed to provide users with real-time water temperature while
promoting sustainable practices through eco-friendly materials.
•Objectives of the Study
• To develop a new product concept combining smart technology and
sustainability.
• To understand consumer perception and preferences related to eco-smart
products.
• To analyze market demand and create a strategic marketing plan.
• To explore pricing, distribution, and promotional strategies for product launch.
•Scope of the Study
• Focused on urban Indian consumers aged 18–45.
1. Involves product development, survey analysis, and strategy formulation.
• Limited to primary data collected through online surveys and secondary
research.
•Research Methodology
Type of Research: Descriptive and exploratory.
Data Sources:
- Primary Data: Survey of 100 respondents via Google Forms. - Secondary Data:
Reports, articles, journals, and product websites.
Tools Used: MS Excel, Google Forms, charts and graphs for data interpretation.
•Literature Review
Multiple studies emphasize the shift toward green consumerism and the rise of
smart health devices. Consumers prefer products that align with their environmental
values and personal health goals. Literature reveals an upward trend in reusable
bottles, especially those with additional smart features.
•Industry Overview
The global reusable water bottle market is expected to surpass USD 10 billion by
2026. Smart bottles with temperature sensors, hydration reminders, and app
connectivity are trending in developed economies. India is witnessing increased
awareness due to climate change and health trends.
•Company/Product Concept
Brand Name: HydroSmart
Slogan: “Sip Smart, Stay Green”
The proposed product is an eco-friendly stainless steel water bottle integrated with an
LED temperature display, designed for tech-savvy, environmentally responsible
users.
•Product Description
• Material: Stainless steel body with bamboo cap.
• Feature: LED display to show the temperature.
• Insulation: 12–24 hours hot/cold retention.
• Packaging: Recycled paper box with minimalist branding.
•Target Market Identification
• Demographics: 18–45 age group, urban residents, students, working
professionals.
• Psychographics: Health-conscious, environmentally aware, tech-savvy.
• Geographics: Tier 1 and Tier 2 cities in India.
•Survey Questionnaire (Sample)
•Do you currently use a reusable water bottle?
•Would you prefer a bottle that shows water temperature?
•How important is eco-friendly packaging to you?
•What price range would you consider reasonable for such a product?
•Which feature matters most to you in a water bottle?
•Data Collection & Analysis
• 85% currently use reusable bottles.
• 72% showed interest in temperature display.
• 66% said eco-friendly packaging is “very important.”
• 60% were comfortable paying ₹500–₹800.
(Data visualizations to be added: bar graphs, pie charts)
•Marketing Strategies (4Ps)
Product: Eco-friendly smart bottle with LED temperature display.
Price: Penetration pricing at ₹699 to attract early adopters.
Place: Online (Amazon, Flipkart, company website), lifestyle stores.
Promotion: Instagram ads, influencer marketing, college campus events.
•SWOT Analysis
Strengths: Innovation, sustainability, health appeal.
Weaknesses: Higher initial cost.
Opportunities: Green tech trend, urban health focus.
Threats: Low-cost plastic alternatives.
•Product Launch Plan
• Initial rollout in 2 metro cities.
• Pre-order campaign through website.
• Free samples for 100 YouTube fitness influencers.
• Track reviews and feedback for version 2.
• Financial Overview
• Cost per unit: ₹350 (production + packaging).
• Selling price: ₹699.
• Profit margin: Approx. ₹349 per bottle.
• Break-even point: 1000 units (approx.)
• Findings
• Urban consumers demand sustainable, smart solutions.
• Design and temperature feature are key USPs.
• Aesthetic packaging adds perceived value.
• Suggestions
• Launch with combo offer (bottle + carry pouch).
• Integrate hydration reminder in version 2.
• Offer bulk discounts to corporates and colleges.
• Limitations
• Small sample size.
• Focused on urban areas only.
• Limited to initial product version.
• Conclusion
The eco-friendly smart water bottle with temperature display meets the emerging
needs of green-conscious, health-focused consumers. With a smart marketing
strategy and sustainable manufacturing, this product can carve a niche in the
reusable bottle market.
• Bibliography
• Green Marketing Trends – McKinsey (2023)
• Smart Bottle Market Overview – Statista
• Customer Buying Behavior Reports – Nielsen
• Appendix
• Survey form
• Data charts (to be inserted)
• Product mockup design
• Promotional flyer sample
End of Project Report
