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The Business of Sports Leagues Beyond The Game

The global sports market is projected to exceed $600 billion by 2027, with sports leagues evolving into multi-billion dollar commercial entities focused on sustainable growth and fan engagement. Key revenue streams include media rights, sponsorships, ticketing, merchandise, and digital ventures, while factors like fan loyalty, competitive balance, and infrastructure drive economic value. India is emerging as a significant player in this landscape, particularly through the IPL, which contributes about $1 billion annually to the economy and showcases the potential for diverse sports growth.

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44 views6 pages

The Business of Sports Leagues Beyond The Game

The global sports market is projected to exceed $600 billion by 2027, with sports leagues evolving into multi-billion dollar commercial entities focused on sustainable growth and fan engagement. Key revenue streams include media rights, sponsorships, ticketing, merchandise, and digital ventures, while factors like fan loyalty, competitive balance, and infrastructure drive economic value. India is emerging as a significant player in this landscape, particularly through the IPL, which contributes about $1 billion annually to the economy and showcases the potential for diverse sports growth.

Uploaded by

abhishek.sureka18
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Business of Sports

Leagues: Beyond the


Game
The global sports market is expanding rapidly, projected to reach
over $600 billion by 2027. Sports leagues have transformed from
mere entertainment into sophisticated, multi-billion dollar
commercial entities. Their focus is now on sustainable growth,
deep fan engagement, and optimising media rights.
Diverse Revenue Streams Fueling Growth
Media Rights
The largest component, exemplified by IPL's Rs 48,390 Cr media rights (2023-27).

Sponsorship & Advertising


Brand partnerships and naming rights, like TATA IPL, generate significant income.

Ticketing & Matchday


Revenue from gate receipts, hospitality, and food & beverage, with IPL averaging 30,000+ attendees.

Merchandise & Licensing


Sales of team kits, fan apparel, and digital assets, driving brand loyalty.

Digital & New Ventures


Growth in fantasy sports (Dream11's 200M+ users) and OTT subscriptions.
Key Economic Drivers: Sustaining Value Creatio
Fan Base & Loyalty
Essential for consistent viewership, attendance, and merchandise sales.

Competitive Balance
Ensures unpredictable outcomes and maintains high audience interest, like the NFL draft.

Star Power & Talent


Marquee players drive global engagement, viewership, and appeal.

Infrastructure & Venues


Modern stadiums enhance the fan experience and unlock new revenue streams.

Brand Equity
Strong league and team brands attract crucial investments and commercial partners.
Global Playbook, Local Impact: Market Dynamics
Global Leagues Indian Leagues

The Premier League and NBA exhibit extensive global viewership and IPL, ISL, and PKL are building strong domestic ecosystems. IPL was
revenue. Over 80% of Premier League's media rights come from valued at $10.9 billion in 2023, making it the world's second most
international markets. The NBA has an expansive international valuable league. ISL (football) had over 3.5 million live viewers for its
strategy, broadcasting to over 200 countries. 2023 final, while PKL (kabaddi) is India's third most-watched league.
India's Sports Business Ecosystem: A Growth Story
IPL's Economic Powerhouse
Contributes approximately $1 billion annually to the Indian economy, a testament to its scale.

Franchise Model Success


Private ownership and revenue sharing drive significant value creation and growth.

Beyond Cricket
Rise of football (ISL), kabaddi (PKL), and badminton (PBL) diversifies the sports landscape.

Digital Revolution
Increasing smartphone and internet penetration fuels massive digital content consumption.

Government Push
Khelo India initiatives actively support grassroots development and elite sports programs.
Conclusion: The Future of Sports Leagues
Sports leagues are dynamic, innovative, and commercially robust entities. Media rights and technological
advancements are central to their continued growth. India is emerging as a pivotal global sports market, offering
unique growth potential. Future trends include hyper-personalisation, fan ownership models, and a strong focus
on sustainability.

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