A PPC LI C K
ACA D E M Y
SEO
D I G I TAL M AR KETI NG C OUR S E
INTRODUCTION
M EANI NG OF S EO
CONTENT
INDEX
Content Marketing and SEO
On-Page Optimization
. Introduction to SEO
• Local SEO
Keyword Researh Technical SEO • SEO Analytics and Reporting
• SEO Analytics and Reporting
Off-Page Optimization and Link • SEO Best Practices and Updates
Building
SEO:
Search engine optimization is a set of technical and content practices aimed
at aligning a website page with a search engine's ranking algorithm so it can
be easily found, crawled, indexed, and surfaced in the SERP for relevant
queries.
What is keyword research? Keyword
research is the process of identifying
Point No One and optimizing your site for the
specific words that people are typing
into search engines. Since it helps
Keyword Research you connect with the right audience
at the right time, keyword research is
a crucial element of a successful
search marketing campaign.
On-page SEO (also called on-site SEO) is the
process of optimizing your webpage content
2 for search engines and users. Common tasks
associated with on-page SEO include
optimizing for search intent, title tags,
internal links, and URLs.
On-Page Optimization
Search engines like Google look at the page's
content to check whether a page matches a
user’s search intent. And if the search engine
decides the page will be useful to the user, it
will display it higher in search results.
Technical SEO is the process of
optimizing a website for search
engines, but it can also include
APPCLICK activities meant to improve user
experience.
Technical SEO
Common tasks associated with
technical SEO include the following:
Submitting your sitemap to Google
Creating an SEO-friendly site structure
Improving your website’s speed
Making your website mobile-friendly
Finding and fixing duplicate content
issues
Off-page SEO refers to SEO tactics
applied outside of a website to
improve its rankings.
APPCLICK These tactics often include link
building, guest posting, social media
marketing, and more. The goal of
off-page SEO is to get search engines
(and users) to see your site as more
Off-Page Optimization and trustworthy and authoritative.
Link Building
SEO refers to the technical process of
APPCLICK increasing the quality of traffic and
attracting maximum visitors to your
website.
Content Marketing and SEO On the other hand, content marketing is
focused on using valuable and relevant
content to drive profitable customer or
client action. SEO without content
marketing is like a body without a soul.
Local SEO is a search engine
optimization (SEO) strategy that
helps your business be more visible
APPCLICK in local search results on Google.
Any business that has a physical
location or serves a geographic area
Local SEO can benefit from local SEO. If you
search Google for any important
keywords related to your business
and a map with 3 listings appears
underneath it (also known as a map
pack), then local SEO can help you
grow your business.
Search engine optimization (SEO)
APPCLICK analysis is the practice of
auditing a website to identify
opportunities to improve its
SEO Analytics and Reporting placement in search engine
results. A related goal is not only
to improve search engine results
placement (SERP), but also to
boost actual organic referral
traffic from those search results.
What Are SEO Best Practices?
APPCLICK SEO best practices are a set of tasks
designed to help improve a website’s
search engine rankings. Common
SEO Best Practices and Updates search engine optimization best
practices include on-site optimization,
researching keywords, and building
backlinks to a site.
CONTENT QUALITY AND
SEO OPTIMIZATION
Not so long ago, you didn't
APPCLICK have to do very much
about content quality. Sure,
if you wanted to draw in a
HOW TO CREATE CONTENT decent audience with your
TO SUIT DIFFERENT KINDS content, you had to have
some quality control. But,
OF AUDIENCE companies managed to
yield decent online traffi c,
even with subpar content
quality. So, what changed?
TAILORING YOUR CONTENT
TO YOUR TARGET
APPCLICK AUDIENCE IS MADE
SIMPLER BY USING
KEYWORDS AND HASHTAGS
TAILORING YOUR CONTENTS THEY ARE SEARCHING FOR
TO SUIT YOUR TARGETED AND USING ON SOCIAL
MEDIA. NOT ONLY DO
AUDIENCE NEEDS KEYWORDS AND HASHTAGS
HELP OPTIMIZE YOUR
CONTENT FOR SEARCH
ENGINES AND SOCIAL
MEDIA ALGORITHMS, BUT
THEY ALSO BOOST YOUR
VISIBILITY AND REACH.
