ENTREPRENEURSHI
LE SS O N
7
Viability,
Profitability, and
Customer
Requirements
Catherine S.
Guanzon
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DAILY ROUTINES
1.PRAYER
2. GREETINGS
3. CLEANLINESS
CHECK
4. ATTENDANCE CHECK
5. CLASSROOM HIGH 5
RULES
6. ENERGIZER /
EXERCISE
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OBJECTIVES
:
1. Define viability, profitability, and customer
requirements.
2. Appreciate the importance of understanding customer needs in
a business.
3. Present a group analysis of a business idea by identifying its
viability, profitability, and customer requirements
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Viability
• refers to whether a product, service, or
business idea can realistically work
and sustain itself in the real world.
Example:
• Selling ice candy during summer
(✔ Viable)
• Starting a ski rental shop in the
Philippines (✘ Not Viable)
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Profitability
• measures how much financial gain QUISINNE
a business or product can KAMOTE CHIPS
generate after covering all its
costs.
Example:
• Online food selling with low
ingredients✔ cost and high demand
= profitable
• Selling luxury bags in
✘ a low-income
area = not profitable
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Profitability
Computation
Kamote Chips
(per batch)
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VIABILITY VS. PROFITABILITY
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DEFINE CUSTOMER
REQUIREMENTS?
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CUSTOMER
REQUIREMENTS
refers to what
customers want, need,
expect, and appreciate
from a product or
service.
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WHAT DO YOU THINK ARE
THE 3 TYPES OF
CUSTOMER
REQUIREMENTS?
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3 Main Types of
Customer Requirements
1. Must Have Requirements
2. Satisfier Requirements
3. Delighter Requirements
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Can you define
No.1, Must-Have Requirement
of a customer?
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3 Main Types of
Customer Requirements
1. MUST-HAVES REQUIREMENTS (BASIC
NEEDS)
These are the basic expectations of a customer.
If they are missing, the customer will be very
dissatisfied — but if they are present, the
customer might not even notice or appreciate
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Can you give me an example
of No. 1 , Must-Have
Requirement
of a customer?
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1.MUST-HAVE REQUIREMENT EXAMPLE:
The fried chicken must be cooked properly
and safe to eat.
🟢 Customers expect this automatically.
❌ If it's raw or spoiled = very disappointed.
😐 If it's cooked right = "normal", no extra
praise.
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Do you have any idea about
No. 2 - Satisfier Requirements
of a customer?
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3 Main Types of
Customer Requirements
2. SATISFIER REQUIREMENTS - (PERFORMANCE
NEEDS)
These are the features or services where more
is better. The better you perform in these
areas, the more satisfied the customer
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Any example of
No. 2, Satisfier Requirement
of a customer?
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2. SATISFIER REQUIREMENT EXAMPLE:
Example: Service – Pizza Delivery
"The pizza should be delivered within 30
minutes."
🟢 If the pizza arrives in 20–25 minutes →
the customer is very satisfied.
🟡 If it arrives in 30–35 minutes → the
customer is okay or neutral.
❌ If it arrives after 45 minutes or more →
the customer is dissatisfied.
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How about No. 3
Delighter Requirements
of a customer, any idea?
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3 Main Types of
Customer Requirements
3. DELIGHTER REQUIREMENTS - (EXCITEMENT NEEDS)
These are the unexpected surprises that
delight the customer. If they’re not present,
the customer won’t be disappointed — but if
they are, it creates a memorable and positive
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Can you share an example of
No. 3, Delighter Requirement
of a customer ?
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3. DELIGHTER EXAMPLE:
Example: Gadget – Smartphone
"The phone comes with a free pair of wireless earbuds
and a premium phone case."
🟢 If the customer opens the box and finds these
unexpected freebies → the customer is delighted and
highly impressed.
😐 If the phone comes without them (as expected) →
the customer is not disappointed.
❗ This is a delighter because it’s not expected, but it
creates excitement and surprise when present —
PERFORMANCE TASK 6
ROLE PLAY
GROUP 1 - VIABILITY
& PROFITABILITY
GROUP 2 - MUST
HAVE
GROUP 3 - SATISFIER
GROUP 4 -
I learned
that__________________________
I realized
that__________________________
Thank you.
