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Case Study Google PROJECTT1

The document provides a case study on Google, detailing its business model primarily based on advertising revenue and its commitment to user-centric innovation. It highlights Google's strong cash flow, with $21.8 billion generated in the past year, and outlines its marketing mix and team structure. Additionally, it emphasizes the positive work culture within the company, with high employee satisfaction rates.

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10 views7 pages

Case Study Google PROJECTT1

The document provides a case study on Google, detailing its business model primarily based on advertising revenue and its commitment to user-centric innovation. It highlights Google's strong cash flow, with $21.8 billion generated in the past year, and outlines its marketing mix and team structure. Additionally, it emphasizes the positive work culture within the company, with high employee satisfaction rates.

Uploaded by

GamingVlog Box
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Case

Study:
Google
By Hamza Naveed – 9BR1
Introduction
Many of us are surely familiar with the Google Search
Engine we use virtually every day. However, the company is
so much more than that. Google is a multinational company
that provides software solutions for homes and enterprise.

Organization

Larry Sergey
Page Brin

1 Oct 2023 Google Case Study 2


Google’s Business Model

Google doesn’t provide paid services in most cases. A majority of


their revenue is sourced from search advertisements placed on their
search engine, Maps, and YouTube. They also make some money
from selling tangible products like the Google Pixel Phones and from
certain paid subscriptions like YouTube Premium.
Alphabet (Google’s Parent Company) Net Worth: $1.656
Trillion
10/9/2021 PRESENTATION TITLE 3
Google’s Philosophy
Making money without evil: Google’s ads are not
popups and are always checked for misleading content.
Great isn’t good enough: Google’s model centerizes
development and constant innovation over everything
else.
Focus on the user: Google’s business model also
emphasizes the user as the most important within the
business

4
Cash Flow Analysis
The following lines were generated by Google Bard (AI):
Google's cash flow analysis is very strong. The company has a
long history of generating positive cash flow from operations,
and its free cash flow margin is consistently high. In the past 12
months, Google generated $21.8 billion in free cash flow, which
represents a 29.2% margin.
Here is a more detailed breakdown of Google's cash flow
statement for the most recent quarter:
Cash flow from operations: $21.8 B Cash flow from
investing: -$4.6 B
Cash flow from financing: -$5.9 billion Net cash flow: $11.3
billion
10/9/2021 PRESENTATION TITLE 5
Marketing Mix (The 4 P’s)
Product Place
Google’s products Google mainly distributes
involve SaaS, project its products from its own
management, websites and app store.
development tools, Android OS is provided to
advertising and AI.
Price authorized retailers.
Promotio
Most Google products nGoogle’s user centered
are free. Some, like ideology and free software
YouTube, Gmail, and allows it to build goodwill
Drive have additional with its customers.
features available after 6
Jobs at Google
Teams Work Culture
Careers at Google are divided into Based on Statistics:
teams. They are: •84% of employees say they enjoy
• Engineering & Technology working with teammates
• Design •70% report being happy with
• Marketing & Communications their work-life balance
•84% describe their work
• Business Strategy
environment as positive
• Finance
• Legal
• Sales, Services & Support

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