EVOLUTIO
N OF
TRADITIO
NAL TO
NEW
MEDIA
MODULE 2
Introdu
ction
• From Traditional to
new media
• Long before the media
became a huge part of
society’s development,
people have already
found ways to
communicate.
03
20 30
4 Ages in the
evolution of media
1 PRE HISTORIC
AGE
2 INDUSTRIAL AGE
3 ELECTRONIC AGE
4 INFORMATION
02
(NEW MDIA)
PRE-HISTORIC
•AGE
Early humans used
oral storytelling,
sounds, and stone
tools to record and
share information.
Art, music, and poetry
Egyptian
s PYRAMID OF
• Were the GIZA
first use
symbols as
a form of
written
04
Sumeria
ns
• Developed
CUNIEFOR
M
cuneiform for
recording
important
details and
literature,
04
Phoenici
ans Alphabet
• Created
alphabet
adopted by the
Greeks, who
04
further
developed it by
Philippin Umalokoha
es
• The umalokohan n
or town crier
served as the
messenger to the
people, making
them aware of
04
Rome- ACTA
•Romes
Written news came in
the form of acta,
their daily
handwritten new
sheets, which were
posted by the Roman
Forum to inform
04
people of subjects
China Dipao
• Produced dipao,
government-
issued news
sheets circulated
among officials
during the Han
04
Media and
•Literacy
further evolved as
technology had
improved. Back in the
Medieval Age, books
and other reading
materials were written
by hand, hence there
04
were limited number
Johannes
Gutenberg
• Introduced the
movable metal
type, a relevant
invention that
helped in the
development of
04
Industrial
Age
• Industrial age
started in the 18th
century in Great
Britain, marked by
the shift from hand
tools to power-
Industrial
Age
• During this period,
there was a
remarkable shift
from agriculture
and handcraft to
machine and
Industrial
Age
• Media further
developed in the
1800s with
Thomas Edison’s
invention of the
phonograph, and
Industrial
Age
• William
Dickinson
devised
motion
picture
Industrial
•Age
In 1836, Samuel F.B.
Morse along with
Joseph Henry and
Alfred Vail further
advanced the way
people communicate
with the invention of an
electrical telegraph
Industrial
Age
• Around this time books,
newspapers and magazines
became relevant in the spread
of information. Education
became mass-based, hence
there were more literate people
Electronic
•Age
Communication
was expedited in
1876, when the
Scottish-born
American scientist
named Alexander
Graham Bell was
Electronic
•Age
The era of
television began in
1927, when the use
of the first
electronic
television designed
by Philo Taylor
New Media
•Age
New media started out its development
in the year 1969, as internet was first
created to aid the U.S. military in
• In 1998, the telephone
disseminating evolved into
information.
something more portable, that is, the
cellular phone.
• Social networking sites (SNS) also
occurred during this period. Facebook,
20 30
HISTORY
OF
MEDIA IN
THE
PHILIPPI
06
MEDIA IN THE
• ThePHILIPPINES
Philippines also
had its own history
when it comes to
media and
information. In the
pre-colonial times the
Filipinos already have
MEDIA IN THE
PHILIPPINES
• The Doctrina
Cristiana, which
was reportedly
published in the
17th century
MEDIA IN THE
• ThePHILIPPINES
first newspaper
in the Philippines
was the Succesos
Felices which was
published by
• Pinpin was the Tomas
Pinpin in 1637.
Father of Filipino
MEDIA IN THE
PHILIPPINES
• La Solidaridad which was
written in Spanish and
published in Spain. A pre-
revolutionary newspaper, it was
supported by Filipino
intellectuals, the landed
natives, and even some
• Jose Rizal, Marcelo H. Del Pilar,
Spaniards who
and Mariano Poncesympathized
with the Filipino cause for
Traditional 20 30
• Media
Refers to the forms of mass communication
that people utilized before the advent of
new media. They came in various forms
which most of us wouldn’t have realized.
•Traditional
News Paper media- includes the following:
Magazines
• Television -
Traditional 20 30
• Media
One form of traditional
media is the folk
media. These forms of
communication helped
spread the culture
form one generation to
another, thus including
New Media 20 30
• On the other hand, has the same
purpose as traditional media: it was
created to inform the people, to pass
on knowledge into the audience.
• But the new media is different – it
uses technology to spread
information through more interactive
Function of media in
the
•
Industry
Media plays a relevant role in
the development of the society.
• This leads to more individuals
capable of changing the society,
either for better or for worse.
10
Function of media in
the
•
Industry
Media plays a relevant role in
the development of the society.
• The role of media in our society
varies; it depends on how people
used them.
10
