Fitness equipment in the United States

FITNESS EQUIPMENT IN THE UNITED STATES

Table of Contents
 Table of Contents

01 Market overview
Global sports equipment market size 2012 to 2023 02
Global size of selected sport markets in 2018 03
Sports equipment revenue in the U.S. from 2012 to 2025 04
Sports equipment market revenue in the U.S. from 2012 to 2025, by product type 05
U.S. cardiovascular fitness equipment market size in 2017 and 2024, by product type 06
Sporting goods store sales in the U.S. from 1992 to 2019 07
Sporting goods store monthly sales in the U.S. from 2017 to 2021 08
U.S. online shop and mail-order sales of sporting goods 2003-2019 09
U.S. athletic and gymnastic equipment import and export trade value from 2015 to 2020 10

02 Wholesale
Wholesale sales of U.S. sports product industry in the U.S. 2008-2020 12
Wholesale sales of the sports products industry by category 2008-2020 13
U.S. consumer fitness equipment wholesale sales 2007-2020 14
 Table of Contents

Institutional fitness equipment wholesale sales in the U.S. 2007-2020 15

Wholesale sales (consumer segment) of home gyms in the U.S. 2007-2020 16
Wholesale sales (consumer segment) of exercise cycles in the U.S. 2007-2020 17
Wholesale sales (consumer segment) of elliptical machines in the U.S. 2007-2020 18
Wholesale sales (consumer segment) of free weights in the U.S. 2007-2020 19
Wholesale sales (consumer segment) of ab machines in the U.S. 2007-2020 20

03 Leading companies
Global revenue of the Brunswick Corporation 2007-2020 22
Revenue by region of the Brunswick Corporation globally 2017-2020 23
Global revenue by business segment of the Brunswick Corporation 2018-2020 24
Net sales of Dick's Sporting Goods U.S. 2006-2020 25
Net sales of Dick's Sporting Goods U.S. 2008-2020, by product type 26
Hibbett Sports' net sales in the U.S. from 2015 to 2021 27
Hibbett Sports' net sales in the U.S. from 2017 to 2021, by product category 28
 Table of Contents

Big 5 Sporting Goods' net sales in the U.S. from 2017 to 2020 29
Big 5 Sporting Goods' dollar sales share in the U.S. in 2020, by product category 30
Global revenue of Nautilus Inc. from 2014 to 2020 31
Global revenue of Nautilus Inc. in 2020, by region 32
Global revenue of Nautilus Inc. in 2020, by product line 33

04 Consumer behavior
Type of sports equipment and gear people purchased last year in the U.S. 2018 35
Type of sports equipment and gear people purchased last year U.S. 2018, by gender 36
Amount of money people spent on sports equipment and gear last year in the U.S. 2018 37
Number of sports equipment and gear items people purchased last year in the U.S. 2018 38
Point of purchase for consumer sports equipment & sports gear in the U.S. 2018 39
Frequency of purchasing sports equipment and gear online and in store in U.S. 2018 40
FITNESS EQUIPMENT IN THE UNITED STATES

Market overview
Size of the global sports equipment market from 2012 to 2023 (in million U.S. dollars)
Global sports equipment market size 2012 to 2023

160,000
148,200
142,132
140,000 134,951
126,225 126,455
120,778
120,000 115,536
Market size in million U.S. dollars

110,337
105,128
99,641
100,000 93,940
88,474

80,000

60,000

40,000

20,000

0
2012 2013 2014 2015 2016 2017 2018 2019 2020* 2021* 2022* 2023*

Note(s): Worldwide; 2020

Further information regarding this statistic can be found on page 42.
2 Source(s): Statista Consumer Market Outlook; ID 1000592 Market overview
Value of selected sport markets worldwide in 2018 (in billion U.S. dollars)
Global size of selected sport markets in 2018

Market value in billion U.S. dollars

0 10 20 30 40 50 60 70
Cycling 62.4

Exercise/gym 48.9

Walking/hiking/camping 38.6

Running 33.2

Summer board sports 15.9

Football/soccer 15.3

Swimming 15.1

Basketball 13.2

Golf 11.5

Snow sports 9.4

Baseball 8.1

Tennis 5

Rugby 0.5

Note(s): Worldwide; 2018

Further information regarding this statistic can be found on page 43.
3 Source(s): NPD Group; Footwear News; ID 1087927 Market overview
Sports equipment market revenue in the United States from 2012 to 2025 (in million U.S. dollars)
Sports equipment revenue in the U.S. from 2012 to 2025

18,000
16,756
16,413
16,026
16,000 15,587
15,100
14,633 14,497
14,028 14,310
13,740
Market revenue in million U.S. dollars

14,000 13,443
13,059
12,588
12,100
12,000

10,000

8,000

6,000

4,000

2,000

0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): United States

Further information regarding this statistic can be found on page 44.
4 Source(s): Statista Consumer Market Outlook; Statista; ID 988802 Market overview
Sports equipment market revenue in the United States from 2012 to 2025, by product type (in
million U.S. dollars)
Sports equipment market revenue in the U.S. from 2012 to 2025, by product type

Fishing Articles & Equipment Other Sports Equipment Summer Sports Equipment Winter Sports Equipment Total

40,000

35,000
Market revenue in million U.S. dollars

30,000

25,000

20,000

15,000

10,000

5,000

0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Note(s): United States

Further information regarding this statistic can be found on page 45.
5 Source(s): Statista Consumer Market Outlook; Statista; ID 988756 Market overview
Cardiovascular fitness equipment market value in the United States in 2017 and 2024, by product
type (in million U.S. dollars)
U.S. cardiovascular fitness equipment market size in 2017 and 2024, by product type

Treadmills Elliptical machines Exercise bikes Climbers Others

3,500

3,000
Market value in million U.S. dollars

335
2,500
260
305
2,000 660
200

465
1,500
690
1,000 545

500 920
790

0
2017 2024*

Note(s): United States; 2017

Further information regarding this statistic can be found on page 46.
6 Source(s): Global Market Insights; Statista estimates; ID 988718 Market overview
Sporting goods store sales in the United States from 1992 to 2019 (in billion U.S. dollars)
Sporting goods store sales in the U.S. from 1992 to 2019

50 48.08
46.9
45.97 45.62
44.58 45.1 44.76
45
42.14
Retail sales in billion U.S. dollars

38.99
40
37.41
36.78 36.57
35.8

35 33.87

30.71
30 28.64
27
26.16 26.22
25.31
25 23.7
22.28
20.81 21.17
19.87
20 18.83
16.79
15.58
15

10
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Year

Note(s): United States; 1992 to 2021

Further information regarding this statistic can be found on page 47.
7 Source(s): US Census Bureau; ID 197704 Market overview
Monthly retail sales of sporting goods stores in the United States from January 2017 to February
2021 (in million U.S. dollars)
Sporting goods store monthly sales in the U.S. from 2017 to 2021

8,000

7,000 6,799
Retail sales in million U.S. dollars

5,887
6,000
5,530
5,435
5,337
5,106 5,163

5,000 4,803
4,684
4,620
4,368 4,378
4,225 4,151 4,145 4,165
4 ,133 4,150
4,108
3,999
3,780 3,802
3,916 3,853 3,859 3,928 3,826 3,825 3,819
4,000 3,645
3,760 3,700
3 ,678
3,573 3,597 3,526
3,402 3,403 3,452
3,266
3,198
3,030 3,076 3,107
2,955 2,984
2,816 2,876
2,784
3,000
2,599

2,000
17 01
7
01
7
01
7
01
7
01
7
01
8
01
8
01
8
01
8
01
8
01
8
01
9
01
9
01
9
01
9
01
9
01
9
02
0
02
0
02
0
02
0
02
0
02
0
02
1
20 2 2 l 2 2 2 2 2 2 l 2 2 2 2 2 2 l 2 2 2 2 2 2 l 2 2 2 2
Ja
n ar ay Ju p ov n ar ay Ju p ov n ar ay Ju p ov n ar ay Ju p ov n
M M Se N Ja M M Se N Ja M M Se N Ja M M Se N Ja

Note(s): United States; January 2017 to February 2021

Further information regarding this statistic can be found on page 48.
8 Source(s): US Census Bureau; ID 1107242 Market overview
U.S. online shop and mail-order sales of sporting goods from 2003 to 2019 (in million U.S. dollars)
U.S. online shop and mail-order sales of sporting goods 2003-2019

Total E-commerce

25,000

20,000
Value of sales in million U.S. dollars

15,000

10,000

5,000

0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Note(s): United States; 2003 to 2019

Further information regarding this statistic can be found on page 49.
9 Source(s): US Census Bureau; ID 185459 Market overview
Value of athletics and gymnastics equipment imports and exports in the United States from 2015
to 2020 (in million U.S. dollars)
U.S. athletic and gymnastic equipment import and export trade value from 2015 to 2020

Import Export

5,000

4,500 4,288.46

4,000
Trade value in million U.S. dollars

3,500

3,000 2,731.65
2,551.74
2,500 2,335.85
2,115.03 2,136.99

2,000

1,500

861.48 827.99 857.54 877.09 838.43

1,000 720.28

500

0
2015 2016 2017 2018 2019 2020

Note(s): United States; 2015 to 2020

Further information regarding this statistic can be found on page 50.
10 Source(s): UN Comtrade; ID 988912 Market overview
FITNESS EQUIPMENT IN THE UNITED STATES

Wholesale
Manufacturers (wholesale) sales sports products industry in the U.S. from 2008 to 2020 (in billion
U.S. dollars)
Wholesale sales of U.S. sports product industry in the U.S. 2008-2020

120

100 95.87 96.49

90.22 92.26
Wholsale sales in billion U.S. dollars

85.98 87.72
84.28
81.4
80 77.31
75 74.19
71.6

60

40

20

0
2008 2009 2010 2011 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): United States; 2008 to 2020

Further information regarding this statistic can be found on page 51.
12 Source(s): SFIA; ID 240946 Wholesale
Sports products manufacturers sales in the U.S. by category from 2008 to 2020 (in billion U.S.
dollars)
Wholesale sales of the sports products industry by category 2008-2020

Exercise equipment Licensed merchandise Athletic footwear Sporting goods equipment Athletic apparel

40 37.72
36.15 36.6 36.36
35.05
34.1 34.4
35 32.78
31.38 31.85
Wholesale sales in billion U.S. dollars

29.64 29.58
30 28.17 28.01
26.33
24.91 25.06
24.17
25 22.83
23.59
21.8 22.23
20.89 21.48
20.2 20.37
20
17.26
16.55 16.48
15.41 15.82
14.48 14.99
15 13.63 13.88
12.61 13.18
12.4 12.3

8.69 9.1 8.65

10 8.01 7.67 7.81 7.96 7.93 8.21
7.3 7.39 7.53
6.9 6.9
5.06 5.12 5.2 5.18 5.37 5.55
4.34 4.49 4.7 4.84
4.2 4.2
5

0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): United States; 2008 to 2020

Further information regarding this statistic can be found on page 52.
13 Source(s): SFIA; ID 240957 Wholesale
U.S. consumer fitness equipment wholesale sales from 2007 to 2020 (in billion U.S. dollars)
U.S. consumer fitness equipment wholesale sales 2007-2020

6
5.59

3.98
Sales in billion U.S. dollars

4 3.77 3.79 3.76 3.86

3.75
3.55 3.56 3.58
3.44
3.32
3.18 3.18
3

0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): United States; 2007 to 2020

Further information regarding this statistic can be found on page 53.
14 Source(s): SFIA; ID 236127 Wholesale
Fitness center equipment U.S. wholesale sales from 2007 to 2020 (in million U.S. dollars)
Institutional fitness equipment wholesale sales in the U.S. 2007-2020

1,800

1,600 1,566
1,509
1,406 1,419
Wholesale sales in million U.S. dollars

1,400 1,349
1,308 1,302
1,257
1,200 1,149 1,139
1,041 1,023 1,050
1,000 970

800

600

400

200

0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): United States; 2007 to 2020; wholesale sales of institutional exercise equipment
Further information regarding this statistic can be found on page 54.
15 Source(s): SFIA; ID 236125 Wholesale
Wholesale sales of home gyms to consumers in the U.S. from 2007 to 2020 (in million U.S. dollars)
Wholesale sales (consumer segment) of home gyms in the U.S. 2007-2020

450

400 384

350
Sales in million U.S. dollars

300 286

250 232
215 221
211 210 204 209
199 199 194
200 190
178

150

100

50

0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): United States; 2007 to 2020

Further information regarding this statistic can be found on page 55.
16 Source(s): SFIA; ID 236139 Wholesale
Wholesale sales of exercise cycles to consumers in the U.S. from 2007 to 2020 (in million U.S.
dollars)
Wholesale sales (consumer segment) of exercise cycles in the U.S. 2007-2020

900

800 789
Wholesale sales in million U.S. dollars

700

600

500 472
436
409 415
393 394 397
400 377 368 369
344 344 358

300

200

100

0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): United States; 2007 to 2020

Further information regarding this statistic can be found on page 56.
17 Source(s): SFIA; ID 236137 Wholesale
Wholesale sales of elliptical machines to consumers in the U.S. from 2007 to 2020 (in million U.S.
dollars)
Wholesale sales (consumer segment) of elliptical machines in the U.S. 2007-2020

1,000
925 934 927
904 913 896 900 904
900 884
842

800 786
763
Wholesale sales in million U.S. dollars

721
700 687

600

500

400

300

200

100

0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): United States; 2007 to 2020

Further information regarding this statistic can be found on page 57.
18 Source(s): SFIA; ID 236134 Wholesale
Wholesale sales of free weights to consumers in the U.S. from 2007 to 2020 (in million U.S. dollars)
Wholesale sales (consumer segment) of free weights in the U.S. 2007-2020

450
410.5
400
Wholesale sales in million U.S. dollars

350

300

250

194.7 201
200 186.6 190.6
175 175.2 178.9 182.7
167 171.5
162 162 160.6
150

100

50

0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): United States; 2007 to 2020

Further information regarding this statistic can be found on page 58.
19 Source(s): SFIA; ID 236141 Wholesale
Wholesale sales of abdominal machines to consumers in the U.S. from 2007 to 2020 (in million
U.S. dollars)
Wholesale sales (consumer segment) of ab machines in the U.S. 2007-2020

250
230
219.2
210.3 211.7 211.7 211.4 213.5 210.5
205 207.6 209.1
195 195 197.7
200
Wholesale sales in million U.S. dollars

150

100

50

0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): United States; 2007 to 2020

Further information regarding this statistic can be found on page 59.
20 Source(s): SFIA; ID 236140 Wholesale
FITNESS EQUIPMENT IN THE UNITED STATES

Leading companies
Net sales of the Brunswick Corporation worldwide from 2007 to 2020 (in million U.S. dollars)
Global revenue of the Brunswick Corporation 2007-2020

6,000

5,000
Revenue in million U.S. dollars

4,000

3,000

2,000

1,000

0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): Worldwide; 2007 to 2020; fiscal year ends December 31st each year.
Further information regarding this statistic can be found on page 60.
22 Source(s): Brunswick Corporation; ID 200387 Leading companies
Net sales of the Brunswick Corporation worldwide from 2017 to 2020, by geographic region (in
million U.S. dollars)
Revenue by region of the Brunswick Corporation globally 2017-2020

Rest of World United States Europe Canada Asia-Pacific

5,000

4,500
383.9
4,000 262 274.9
246.3
287.3 279.9
Revenue in million U.S. dollars

251.9
3,500 288.1 550.1
494.3 516.7
3,000 420.7

2,500

2,000

2,918 2,871.1 2,998

1,500 2,676.2

1,000

500

0 165.3 159.3 165.8 169.2

2017 2018 2019 2020

Note(s): Worldwide; 2017 to 2020

Further information regarding this statistic can be found on page 61.
23 Source(s): Brunswick Corporation; ID 224292 Leading companies
Brunswick's net sales worldwide from 2018 to 2020, by business segment (in million U.S. dollars)
Global revenue by business segment of the Brunswick Corporation 2018-2020

Boat Propulsion Parts and accessories Segment eliminations

2,000

1,500
Net sales in million U.S. dollars

1,000

500

-500
2018 2019 2020

Note(s): Worldwide; 2018 to 2020

Further information regarding this statistic can be found on page 62.
24 Source(s): Brunswick Corporation; ID 224325 Leading companies
Net sales of Dick's Sporting Goods in the United States from 2006 to 2020 (in billion U.S. dollars)
Net sales of Dick's Sporting Goods U.S. 2006-2020

12

10 9.58

8.59 8.75
8.44
Net sales in billion U.S. dollars

7.92
8
7.27
6.81
6.21
6 5.84
5.21
4.87
4.41
4.13
3.89
4
3.11

0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): United States; 2006 to 2020

Further information regarding this statistic can be found on page 63.
25 Source(s): Dick's Sporting Goods; ID 205758 Leading companies
Net sales of Dick's Sporting Goods in the United States from 2008 to 2020, by merchandise
category (in million U.S. dollars)
Net sales of Dick's Sporting Goods U.S. 2008-2020, by product type

Hardlines* Apparel Footwear Other**

12,000

10,000
141
Net sales in million U.S. dollars

88 135 1,834
123
8,000 63
1,695 1,811
51 1,719
45 1,529
1,403
6,000 44 1,416 3,180
37
1,222
0 0 1,115
2,756
2,920
2,962 3,109
982
4,000 0 0
709
870 2,461
2,553
659 1,929 2,184
1,382 1,504
1,251
1,254
2,000 4,429
3,574 3,887 3,632 3,695
2,992 3,264
2,453 2,619 2,726 2,755 2,763
2,217

0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Note(s): United States; 2008 to 2020

Further information regarding this statistic can be found on page 64.
26 Source(s): Dick's Sporting Goods; ID 205775 Leading companies
Net sales of Hibbett Sports in the United States from fiscal year 2015 to 2021 (in million U.S.
dollars)
Hibbett Sports' net sales in the U.S. from 2015 to 2021

1,600

1,419.66
1,400

1,184.23
1,200
Net sales in million U.S. dollars

1,008.68
1,000 972.96 968.22
943.1
913.49

800

600

400

200

0
2015 2016 2017 2018 2019 2020 2021

Note(s): United States; 2015 to 2021

Further information regarding this statistic can be found on page 65.
27 Source(s): Hibbett Sports; ID 1020238 Leading companies
Net sales of Hibbett Sports in the United States from fiscal year 2017 to 2021, by product category
(in million U.S. dollars)
Hibbett Sports' net sales in the U.S. from 2017 to 2021, by product category

Footwear Apparel Equipment

1,600

1,400
123.44

1,200
Net sales in million U.S. dollars

141.02 384.43
1,000
152.19
184.86 167.16 307.6
800
276.73
282.16 269.51
600

911.79
400
735.61
531.55 579.77
505.94
200

0
2017 2018 2019 2020 2021

Note(s): United States; 2017 to 2021

Further information regarding this statistic can be found on page 66.
28 Source(s): Hibbett Sports; ID 1020456 Leading companies
Net sales of Big 5 Sporting Goods in the United States from 2017 to 2020 (in million U.S. dollars)
Big 5 Sporting Goods' net sales in the U.S. from 2017 to 2020

1,200

1,009.64 996.5 1,014.21

987.58
1,000
Net sales in million U.S. dollars

800

600

400

200

0
2017 2018 2019 2020

Note(s): United States; 2017 to 2020

Further information regarding this statistic can be found on page 67.
29 Source(s): Big 5 Sporting Goods; ID 1020171 Leading companies
Dollar sales share of Big 5 Sporting Goods in the United States in 2020, by product category (in
million U.S. dollars)
Big 5 Sporting Goods' dollar sales share in the U.S. in 2020, by product category

700

623.73
600

500
Sales in million U.S. dollars

400

300

228.31

200 184.54

100

4.64
0
Hard goods Athletic and sport footwear Athletic and sport apparel Other

Note(s): United States; 2020

Further information regarding this statistic can be found on page 68.
30 Source(s): Big 5 Sporting Goods; ID 1020848 Leading companies
Net sales of Nautilus Inc. worldwide from 2014 to 2020 (in million U.S. dollars)
Global revenue of Nautilus Inc. from 2014 to 2020

600
552.56

500
Net sales in million U.S. dollars

406.04 406.18 396.75

400

335.76
309.29
300 274.45

200

100

0
2014 2015 2016 2017 2018 2019 2020

Note(s): Worldwide; 2014 to 2020

Further information regarding this statistic can be found on page 69.
31 Source(s): Nautilus Inc.; ID 200477 Leading companies
Net sales of Nautilus Inc. worldwide in 2020, by region (in million U.S. dollars)
Global revenue of Nautilus Inc. in 2020, by region

500
461.52
450

400
Net sales in million U.S. dollars

350

300

250

200

150

100

50 43.2 36.17
11.68
0
United States Canada Europe, the Middle East And Africa All other

Note(s): Worldwide; 2020

Further information regarding this statistic can be found on page 70.
32 Source(s): Nautilus Inc.; ID 1003334 Leading companies
Net sales of Nautilus Inc. worldwide in 2020, by product line (in million U.S. dollars)
Global revenue of Nautilus Inc. in 2020, by product line

450
413.95
400

350
Net sales in million U.S. dollars

300

250

200

150 135.01

100

50

0
Cardio products* Strength products**

Note(s): Worldwide; 2020

Further information regarding this statistic can be found on page 71.
33 Source(s): Nautilus Inc.; ID 1003339 Leading companies
FITNESS EQUIPMENT IN THE UNITED STATES

Consumer behavior
What kind of sports equipment and gear have you purchased in the past 12 months?
Type of sports equipment and gear people purchased last year in the U.S. 2018

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40%

Work-out equipment (weights, dumbbells, training machines) 37.72%

Balls 32.81%

Bicycles 24.95%

Fishing and hunting equipment 21.22%

Golf equipment 13.36%

Winter sports equipment 12.97%

Rackets 12.77%

Nets, goals 10.22%

Skating equipment 8.84%

Riding equipment 6.48%

Other 8.25%

Don't know 9.82%

Note(s): United States; August 1 - 2, 2018; 18 years and older; 509 respondents; U.S. responents who bought sports equipment and gear in the past 12
months
Further information regarding this statistic can be found on page 72.
35 Source(s): Statista Survey; ID 631269 Consumer behavior
What kind of sports equipment and gear have you purchased in the past 12 months?
Type of sports equipment and gear people purchased last year U.S. 2018, by gender

Share of respondents

Female Male

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

29.03%
Work-out equipment (weights, dumbbells, training machines) 42.72%
32.26%
Balls 33.13%
26.34%
Bicycles 24.15%
23.12%
Fishing and hunting equipment 20.12%
11.83%
Rackets 13.31%
16.13%
Winter sports equipment 11.15%
18.82%
Golf equipment 10.22%
11.29%
Nets, goals 9.6%
4.84%
Riding equipment 7.43%
11.29%
Skating equipment 7.43%
4.84%
Other 10.22%
6.99%
Don't know 11.46%

Note(s): United States; August 1 - 2, 2018; 18 years and older; 509*; U.S. responents who bought sports equipment and gear in the past 12 months
Further information regarding this statistic can be found on page 73.
36 Source(s): Statista Survey; ID 1003272 Consumer behavior
How much in total have you spent on sports equipment and gear in the past 12 months?
Amount of money people spent on sports equipment and gear last year in the U.S. 2018

30%
27.5%

25%

20%
Share of respondents

17.49%

14.73%
15% 13.75%
13.16%

10% 8.45%

4.91%
5%

0%
0 1-50 51-100 101-250 250-500 >500 Don't know

U.S. dollars

Note(s): United States; August 1 - 2, 2018; 18 years and older; 509 respondents; Responents who bought sports equipment and gear in the past 12 months
Further information regarding this statistic can be found on page 74.
37 Source(s): Statista Survey; ID 631274 Consumer behavior
How much sports equipment and gear have you bought in the past 12 months?
Number of sports equipment and gear items people purchased last year in the U.S. 2018

30%

25.93%
25%

21.22%

20%
Share of respondents

14.73%
15%
13.56%

9.82% 9.63%
10%

5.11%
5%

0%
0 1 article 2 articles Up to 5 articles Up to 10 articles More than 10 article Don´t know

Note(s): United States; August 1 - 2, 2018; 18 years and older; 509 respondents; Responents who bought sports equipment and gear in the past 12 months
Further information regarding this statistic can be found on page 75.
38 Source(s): Statista Survey; ID 631271 Consumer behavior
Where do you usually purchase sports equipment & gear?*
Point of purchase for consumer sports equipment & sports gear in the U.S. 2018

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70%

In a specialist store close to me (e.g. Dick's Sporting Goods, Foot Locker) 61.1%

In an online store (e.g. amazon.com, zappos.com) 31.63%

In a department store close to me (e.g. JC Penney, Macy's) 24.56%

Directly from the manufacturer's online store (e.g. adidas.com, nike.com) 22%

Directly from the manufacturer's store in person (e.g. Reebok stores, Puma stores) 19.84%

In an outlet center 16.9%

At a specialist online store (e.g. eastbay.com, fanatics.com) 13.75%

In a second-hand store close to me 8.84%

In an online second-hand store (ebay.com, offerup.com) 3.93%

Don't know 1.96%

Note(s): United States; August 1 - 2, 2018; 18 years and older; 509 respondents; Responents who bought sports equipment and gear in the past 12 months
Further information regarding this statistic can be found on page 76.
39 Source(s): Statista Survey; ID 630609 Consumer behavior
How often do you purchase sports equipment and gear online and in store?
Frequency of purchasing sports equipment and gear online and in store in U.S. 2018

Online In store

25%
22.99% 22.99%

20% 19.25%

16.7% 17.09%
16.31% 16.5%
15.72%
Share of respondents

15%
12.77%
11.59%

10%
8.25%
7.27% 6.88%
5.7%
5%

0%
More than once Once every month Once every 3 Once every 6 Once every year Less than once Never
every month months months every year

Note(s): United States; August 1 - 2, 2018; 18 years and older; 509 respondents; Responents who bought sports equipment and gear in the past 12 months
Further information regarding this statistic can be found on page 77.
40 Source(s): Statista Survey; ID 631267 Consumer behavior
FITNESS EQUIPMENT IN THE UNITED STATES

References
Size of the global sports equipment market from 2012 to 2023 (in million U.S. dollars)
Global sports equipment market size 2012 to 2023

Description
Source and methodology information
The statistic shows the value of the global sports equipment market from 2012 to 2023. In 2019,
Source(s) Statista Consumer Market Outlook the global sports equipment market was valued at approximately 126.23 billion U.S. dollars and
Conducted by Statista Consumer Market Outlook was forecast to reach a value of 148.2 billion U.S. dollars by 2023.

Survey period 2020

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista Consumer Market Outlook

Publication date January 2020

Original source Statista Consumer Market Outlook-Sports Equipment 2020

Website URL visit the website

Notes: *Forecast

Back to statistic

42 References
Value of selected sport markets worldwide in 2018 (in billion U.S. dollars)
Global size of selected sport markets in 2018

Description
Source and methodology information
In 2018, cycling was the largest of the sports markets generating up to 62.4 billion U.S. dollars.
Source(s) NPD Group; Footwear News Ranked second, exercise/gym garnered 48.9 billion U.S. dollars that year. The global sports market
Conducted by NPD Group was valued at approximately 471 billion U.S. dollars in 2018.

Survey period 2018

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Footwear News

Publication date July 2019

Original source footwearnews.com

Website URL visit the website

Notes: n.a.

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43 References
Sports equipment market revenue in the United States from 2012 to 2025 (in million U.S. dollars)
Sports equipment revenue in the U.S. from 2012 to 2025

Description
Source and methodology information
In 2020, the U.S. sports equipment market generated a revenue of around 14.5 billion U.S. dollars.
Source(s) Statista Consumer Market Outlook; Statista The greatest revenue per segment in this year was created by the miscellaneous sports
Conducted by Statista Consumer Market Outlook equipment. The Statista Consumer Market Outlook estimates that the market revenue will continue
to increase and generate more than 16 billion U.S. dollars by 2025.
Survey period n.a.

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date June 2021

Original source Statista Consumer Market Outlook

Website URL visit the website

Notes: *Data provided by Statista Market Outlook are estimates The

Sports Equipment market includes different sports requisites for
both outdoor and indoor activities, as well as gym equipment
used privately or in athletics halls. Sports apparel, footwear and
accessories are excluded. All figures are estim [...] For more
information visit our Website

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44 References
Sports equipment market revenue in the United States from 2012 to 2025, by product type (in
million U.S. dollars)
Sports equipment market revenue in the U.S. from 2012 to 2025, by product type

Description
Source and methodology information
In 2020, the total revenue of the sports equipment market in the United States was 14.5 billion U.S.
Source(s) Statista Consumer Market Outlook; Statista dollar, a slight increase since 2019. The majority of this revenue was generated by other sports
Conducted by Statista Consumer Market Outlook equipment. Summer and Winter sports equipment each accounted for over 2 billion U.S. dollars.
The Statista Consumer Market Outlook estimates that the sports equipment market in the United
Survey period n.a. States will continue to increase and by 2025 reach an overall revenue of around 16.75 billion U.S.
dollars.
Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date June 2021

Original source Statista Consumer Market Outlook

Website URL visit the website

Notes: *Data provided by Statista Market Outlook are estimates The

Sports Equipment market includes different sports requisites for
both outdoor and indoor activities, as well as gym equipment
used privately or in athletics halls. Sports apparel, footwear and
accessories are excluded. All figures are estim [...] For more
information visit our Website

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45 References
Cardiovascular fitness equipment market value in the United States in 2017 and 2024, by product
type (in million U.S. dollars)
U.S. cardiovascular fitness equipment market size in 2017 and 2024, by product type

Description
Source and methodology information
This statistic shows the market value of cardiovascular fitness equipment in the United States in
Source(s) Global Market Insights; Statista estimates 2017 and 2024, broken down by type of equipment. In 2017, the market value of treadmills was
Conducted by Global Market Insights; Statista estimates 790 million U.S. dollars and was forecast to reach a value of 920 million U.S. dollars in 2024.

Survey period 2017

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date March 2019

Original source n.a.

Website URL visit the website

Notes: *Forecast.

Back to statistic

46 References
Sporting goods store sales in the United States from 1992 to 2019 (in billion U.S. dollars)
Sporting goods store sales in the U.S. from 1992 to 2019

Description
Source and methodology information
In 2019, sporting goods store sales in the United States amounted to about 45 billion U.S. dollars,
Source(s) US Census Bureau which was an increase compared to the previous year.
Conducted by US Census Bureau

Survey period 1992 to 2021

Athletic apparel market
Region(s) United States
The global sportswear market is a lucrative one, and is forecast to grow even further in the coming
Number of respondents n.a. years. Nike and adidas are, by some margin, the leading companies in the sportswear industry
Age group n.a. worldwide. Other big companies that operate in this market include Puma and Under Armour. Not
only is Nike one of the most prominent producers within the athletic apparel market worldwide, but
Special characteristics n.a. the company also holds the honor of being ranked as the world's leading apparel brand in general.

Published by US Census Bureau

Publication date January 2021

Original source census.gov

Athletic footwear market
Website URL visit the website
In the United States alone, athletic footwear generates billions of U.S. dollars each year, making it
Notes: Numbers have been rounded to provide a better understanding a vital market for the industry. Once again, Nike was the global leader with more revenue from
of the statistic. Figures are not adjusted for price changes. Retail footwear than adidas and Puma combined, showing the company’s dominance in this sector.
and food services total and other subsector totals may include
data for kinds of business not shown. Additional information on
sample design, estimation procedures, and me [...] For more
information visit our Website

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47 References
Monthly retail sales of sporting goods stores in the United States from January 2017 to February
2021 (in million U.S. dollars)
Sporting goods store monthly sales in the U.S. from 2017 to 2021

Description
Source and methodology information
In February 2021, U.S. sporting goods stores had sales amounting to an estimated 3.8 billion U.S.
Source(s) US Census Bureau dollars. This was a slight decrease compared to the previous month. Dick's Sporting Goods and
Conducted by US Census Bureau Bass Pro are two of the leading companies in this sector in the United States .

Survey period January 2017 to February 2021

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by US Census Bureau

Publication date July 2021

Original source census.gov

Website URL visit the website

Notes: * Estimated figure. Data is seasonally unadjusted.

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48 References
U.S. online shop and mail-order sales of sporting goods from 2003 to 2019 (in million U.S. dollars)
U.S. online shop and mail-order sales of sporting goods 2003-2019

Description
Source and methodology information
This timeline shows the sales figures for sporting goods of U.S. electronic shopping and mail-order
Source(s) US Census Bureau houses since 2003. In 2019, the value of sporting goods e-commerce sales was 19 billion U.S.
Conducted by US Census Bureau dollars, up from 14.7 billion U.S. dollars in 2016.

Survey period 2003 to 2019

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by US Census Bureau

Publication date January 2021

Original source 2019 Annual Retail Trade Survey (ARTS)

Website URL visit the website

Notes: n.a.

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49 References
Value of athletics and gymnastics equipment imports and exports in the United States from 2015
to 2020 (in million U.S. dollars)
U.S. athletic and gymnastic equipment import and export trade value from 2015 to 2020

Description
Source and methodology information
This statistic depicts the value of U.S. athletics and gymnastics equipment imports and exports
Source(s) UN Comtrade from 2015 to 2020. In 2020, the value of athletics and gymnastics equipment imported to the
Conducted by UN Comtrade United States was approximately 4.3 billion U.S. dollars, which is a significant jump compared to
the previous year. Exports, on the other hand, had seen a decline of over 100 million U.S. dollars
Survey period 2015 to 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by UN Comtrade

Publication date April 2021

Original source comtrade.un.org

Website URL visit the website

Notes: Data taken from database using commodity code 950691 -

Athletics and gymnastics equipment. Figures have been rounded.

Back to statistic

50 References
Manufacturers (wholesale) sales sports products industry in the U.S. from 2008 to 2020 (in billion
U.S. dollars)
Wholesale sales of U.S. sports product industry in the U.S. 2008-2020

Description
Source and methodology information
The statistic depicts the manufacturers (wholesale) sales of sporting goods equipment, fitness
Source(s) SFIA equipment, sports apparel, athletic footwear, and sports licensed merchandise in the U.S. from
Conducted by SFIA 2008 to 2020. In 2020, wholesale sales amounted to about 96.5 billion U.S. dollars.

Survey period 2008 to 2020

Region(s) United States

Sporting goods manufacturers wholesale sales
Number of respondents n.a.

Age group n.a. Wholesale sales of sporting goods in the U.S. reached 96.5 billion U.S. dollars in 2020, the highest
figure to-date and a ten billion U.S. dollar increase compared to the figure from 2015. The biggest
Special characteristics n.a. sector in this industry is athletic apparel, which generated U.S. wholesale sales of about 36.4
billion U.S. dollars in 2020. Athletic footwear contributed a further 16.5 billion U.S. dollars that
Published by SFIA year.
Publication date March 2021

Original source Manufacturers' Sales by Category Report 2021, page 8

Website URL visit the website Sports apparel

Notes: Based on a combination of aggregated quantitative data that is

collected from a sample of manufacturers in a variety of product Of the athletic apparel sales in the U.S., approximately 18 billion U.S. dollars came from branded
categories combined with other industry data. The figures have clothing alone. The single biggest athletic apparel brand in the U.S. and worldwide is Nike, whose
been taken from several publications. 2020 sales of sports clothing reached almost five billion U.S. dollars in North America. Adidas,
which is also a major sports apparel brand in the U.S., saw its global apparel sales reach over
seven and a half billion euros in 2020.

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51 References
Sports products manufacturers sales in the U.S. by category from 2008 to 2020 (in billion U.S.
dollars)
Wholesale sales of the sports products industry by category 2008-2020

Description
Source and methodology information
The statistic shows the wholesale sales of sporting goods equipment, sports apparel, fitness
Source(s) SFIA equipment, athletic footwear, and sports licensed merchandise in the United States from 2008 to
Conducted by SFIA; Sports Marketing Surveys USA 2020. In 2020, sales in the athletic footwear category amounted to approximately 16.5 billion U.S.
dollars.
Survey period 2008 to 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by SFIA

Publication date March 2021

Original source Manufacturers' Sales by Category Report 2021, page 5-8

Website URL visit the website

Notes: Based on a combination of aggregated quantitative data that is

collected from a sample of manufacturers in a variety of product
categories combined with other industry data. The figures have
been taken from several publications.

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52 References
U.S. consumer fitness equipment wholesale sales from 2007 to 2020 (in billion U.S. dollars)
U.S. consumer fitness equipment wholesale sales 2007-2020

Description
Source and methodology information
This statistic shows the wholesale sales of fitness equipment for home use in the United States
Source(s) SFIA from 2007 to 2020. In 2020, wholesale sales of fitness equipment to consumers reached over five
Conducted by SFIA; Sports Marketing Surveys USA and a half billion U.S. dollars.

Survey period 2007 to 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by SFIA

Publication date March 2021

Original source Manufacturers' Sales by Category Report 2021, page 6

Website URL visit the website

Notes: Based on a combination of aggregated quantitative data that is

collected from a sample of manufacturers in a variety of product
categories combined with other industry data. The exercise
equipment category includes treadmills, elliptical machines,
exercise cycles, home gyms, ab machines, free weight [...] For
more information visit our Website

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53 References
Fitness center equipment U.S. wholesale sales from 2007 to 2020 (in million U.S. dollars)
Institutional fitness equipment wholesale sales in the U.S. 2007-2020

Description
Source and methodology information
This statistic shows the commercial fitness equipment wholesale sales in the United States for use
Source(s) SFIA in fitness centers in the U.S. from 2007 to 2020. In 2020, institutional wholesale sales of fitness
Conducted by SFIA; Sports Marketing Surveys USA equipment reached approximately 1.3 billion U.S. dollars.

Survey period 2007 to 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics wholesale sales of institutional exercise equipment

Published by SFIA

Publication date March 2021

Original source Manufacturers' Sales by Category Report 2021, page 6

Website URL visit the website

Notes: Based on a combination of aggregated quantitative data that is

collected from a sample of manufacturers in a variety of product
categories combined with other industry data. The figures have
been taken from several publications.

Back to statistic

54 References
Wholesale sales of home gyms to consumers in the U.S. from 2007 to 2020 (in million U.S. dollars)
Wholesale sales (consumer segment) of home gyms in the U.S. 2007-2020

Description
Source and methodology information
This statistic shows the wholesale sales of home gyms (consumer segment) in the United States
Source(s) SFIA from 2007 to 2020. In 2020, wholesale sales of these products to consumers reached an estimated
Conducted by SFIA; Sports Marketing Surveys USA 384 million U.S. dollars, which is a considerable increase compared to 2019.

Survey period 2007 to 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by SFIA

Publication date March 2021

Original source Manufacturers' Sales by Category Report 2021, page 6

Website URL visit the website

Notes: Based on a combination of aggregated quantitative data that is

collected from a sample of manufacturers in a variety of product
categories combined with other industry data. The figures have
been taken from several publications.

Back to statistic

55 References
Wholesale sales of exercise cycles to consumers in the U.S. from 2007 to 2020 (in million U.S.
dollars)
Wholesale sales (consumer segment) of exercise cycles in the U.S. 2007-2020

Description
Source and methodology information
This statistic shows the wholesale sales of exercise cycles (consumer segment) in the United States
Source(s) SFIA from 2007 to 2020. In 2020, wholesale sales of these products to consumers reached
Conducted by SFIA; Sports Marketing Surveys USA approximately 789 million U.S. dollars, which is a considerable increase compared to the previous
year.
Survey period 2007 to 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by SFIA

Publication date March 2021

Original source Manufacturers' Sales by Category Report 2021, page 6

Website URL visit the website

Notes: Based on a combination of aggregated quantitative data that is

collected from a sample of manufacturers in a variety of product
categories combined with other industry data. The figures have
been taken from several publications.

Back to statistic

56 References
Wholesale sales of elliptical machines to consumers in the U.S. from 2007 to 2020 (in million U.S.
dollars)
Wholesale sales (consumer segment) of elliptical machines in the U.S. 2007-2020

Description
Source and methodology information
This statistic shows the wholesale sales of elliptical machines (consumer segment) in the United
Source(s) SFIA States from 2007 to 2020. In 2020, sales of these products to consumers reached approximately
Conducted by SFIA; Sports Marketing Surveys USA 927 million U.S. dollars.

Survey period 2007 to 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by SFIA

Publication date March 2021

Original source Manufacturers' Sales by Category Report 2021, page 6

Website URL visit the website

Notes: Based on a combination of aggregated quantitative data that is

collected from a sample of manufacturers in a variety of product
categories combined with other industry data. The figures have
been taken from several publications.

Back to statistic

57 References
Wholesale sales of free weights to consumers in the U.S. from 2007 to 2020 (in million U.S. dollars)
Wholesale sales (consumer segment) of free weights in the U.S. 2007-2020

Description
Source and methodology information
This statistic shows the wholesale sales of free weights (consumer segment) in the United States
Source(s) SFIA from 2007 to 2020. In 2020, wholesale sales of these products to consumers reached
Conducted by SFIA approximately 410.5 million U.S. dollars, which was more than double the figures made in 2019.

Survey period 2007 to 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by SFIA; Sports Marketing Surveys USA

Publication date March 2021

Original source Manufacturers' Sales by Category Report 2021, page 6

Website URL visit the website

Notes: Based on a combination of aggregated quantitative data that is

collected from a sample of manufacturers in a variety of product
categories combined with other industry data. The figures have
been taken from several publications.

Back to statistic

58 References
Wholesale sales of abdominal machines to consumers in the U.S. from 2007 to 2020 (in million
U.S. dollars)
Wholesale sales (consumer segment) of ab machines in the U.S. 2007-2020

Description
Source and methodology information
This statistic shows the wholesale sales of abdominal machines (consumer segment) in the United
Source(s) SFIA States from 2007 to 2020. In 2020, wholesale sales of these products to consumers reached over
Conducted by SFIA; Sports Marketing Surveys USA 290 million U.S. dollars.

Survey period 2007 to 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by SFIA

Publication date March 2021

Original source Manufacturers' Sales by Category Report 2021, page 6

Website URL visit the website

Notes: Based on a combination of aggregated quantitative data that is

collected from a sample of manufacturers in a variety of product
categories combined with other industry data. The figures have
been taken from several publications.

Back to statistic

59 References
Net sales of the Brunswick Corporation worldwide from 2007 to 2020 (in million U.S. dollars)
Global revenue of the Brunswick Corporation 2007-2020

Description
Source and methodology information
Brunswick Corporation reported net sales of approximately 4.35 billion U.S. dollars from its
Source(s) Brunswick Corporation operations worldwide in 2019. This reflects an increase when compared to the previous year's
Conducted by Brunswick Corporation sales of 4.11 billion U.S. dollars.

Survey period 2007 to 2020

Region(s) Worldwide The Brunswick Corporation is a U.S.-based company that manufactures and sells boats and marine
engines. The company previously made and sold sporting and fitness equipment and bowling &
Number of respondents n.a. billiards equipment.
Age group n.a.

Special characteristics fiscal year ends December 31st each year.

Published by Brunswick Corporation

Publication date February 2021

Original source Brunswick Corporation Form 10-K 2020, page 26

Website URL visit the website

Notes: n.a.

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60 References
Net sales of the Brunswick Corporation worldwide from 2017 to 2020, by geographic region (in
million U.S. dollars)
Revenue by region of the Brunswick Corporation globally 2017-2020

Description
Source and methodology information
The Brunswick Corporation is a U.S.-based company that manufactures and sells boats and marine
Source(s) Brunswick Corporation engines. The company previously made and sold sporting and fitness equipment and bowling &
Conducted by Brunswick Corporation billiards equipment. The net sales of the Brunswick Corporation increased in most regions
worldwide from 2019 to 2020. In 2020, Brunswick had revenues of roughly three billion U.S. dollars
Survey period 2017 to 2020 in the United States.

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Brunswick Corporation

Publication date February 2021

Original source Brunswick Corporation Form-10K 2020, page 5 and 75

Website URL visit the website

Notes: n.a.

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61 References
Brunswick's net sales worldwide from 2018 to 2020, by business segment (in million U.S. dollars)
Global revenue by business segment of the Brunswick Corporation 2018-2020

Description
Source and methodology information
The net sales of the Brunswick Corporation experienced an increase across all segments except for
Source(s) Brunswick Corporation the boat segment from 2019 to 2020. In 2020, Brunswick reported revenues of around 1.25 billion
Conducted by Brunswick Corporation U.S. dollars from the boat segment.

Survey period 2018 to 2020 The Brunswick Corporation is a U.S.-based company that manufactures and sells boats and marine
engines. The company previously made and sold sporting and fitness equipment and bowling &
Region(s) Worldwide billiards equipment.
Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Brunswick Corporation

Publication date February 2021

Original source Brunswick Corporation Form-10K 2020, page 32

Website URL visit the website

Notes: Figures prior to 2017 were taken from previous editions of the
publication.

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62 References
Net sales of Dick's Sporting Goods in the United States from 2006 to 2020 (in billion U.S. dollars)
Net sales of Dick's Sporting Goods U.S. 2006-2020

Description
Source and methodology information
The timeline depicts the net sales of Dick's Sporting Goods from 2006 to 2020. In the fiscal year of
Source(s) Dick's Sporting Goods 2020 ended January 30, 2021, Dick's generated just over nine and a half billion U.S. dollars of net
Conducted by Dick's Sporting Goods sales, which is an increase compared to 2019.

Survey period 2006 to 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Dick’s
Special characteristics n.a.

Published by Dick's Sporting Goods

Founded by Richard “Dick” Stack in 1948, Dick’s Sporting Goods, Inc. is one of the largest sporting
Publication date March 2021
goods retailers in the United States. The company sells a variety of products including athletic
Original source Dick's Sporting Goods - Form 10-K 2020, page 26 apparel, footwear, as well as hardline products (e.g., sports equipment, hunting gear, and fitness
appliances). The number of Dick’s stores in the United States has also grown considerably over
Website URL visit the website past decade and a half, reaching a total of roughly 730 in 2020.

Notes: n.a.

Sports product sales in the U.S.

In 2020, over 35 percent of sports product manufacturer sales in the United States were
specifically accounted for by athletic apparel, making it the most lucrative product segment on the
U.S. sports market. Much of the industry’s sales were also generated through sporting goods
equipment and athletic footwear products, which made up the second and third-largest product
Back to statistic
categories, respectively.

63 References
Net sales of Dick's Sporting Goods in the United States from 2008 to 2020, by merchandise
category (in million U.S. dollars)
Net sales of Dick's Sporting Goods U.S. 2008-2020, by product type

Description
Source and methodology information
The timeline depicts the net sales of Dick's Sporting Goods in the United States from 2008 to 2020,
Source(s) Dick's Sporting Goods broken down by product type. Dick's Sporting Goods' apparel sales amounted to 3.18 billion U.S.
Conducted by Dick's Sporting Goods dollars in the fiscal year of 2020.

Survey period 2008 to 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Dick's Sporting Goods

Publication date March 2021

Original source Dick's Sporting Goods - Form 10-K 2020, page 56

Website URL visit the website

Notes: * Includes items such as sporting goods equipment, fitness

equipment, golf equipment and hunting and fishing gear. **
Includes the Company`s non-merchandise sales categories,
including in-store services, shipping revenues and credit card
processing revenues.

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64 References
Net sales of Hibbett Sports in the United States from fiscal year 2015 to 2021 (in million U.S.
dollars)
Hibbett Sports' net sales in the U.S. from 2015 to 2021

Description
Source and methodology information
The timeline depicts the net sales of Hibbett Sports, Inc. from financial year of 2015 to 2021. In
Source(s) Hibbett Sports 2021, net sales of Hibbett Sports amounted to around 1.42 billion U.S. dollars, which is a
Conducted by Hibbett Sports considerable increase over last year's figures.

Survey period 2015 to 2021

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Hibbett Sports

Publication date April 2021

Original source Hibbett Sports - Form 10-K 2021, page 47

Website URL visit the website

Notes: Most recent fiscal year ended on January 30, 2021.

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65 References
Net sales of Hibbett Sports in the United States from fiscal year 2017 to 2021, by product category
(in million U.S. dollars)
Hibbett Sports' net sales in the U.S. from 2017 to 2021, by product category

Description
Source and methodology information
This statistic depicts the net sales of the U.S.-based athletic fashion retailer known as Hibbett
Source(s) Hibbett Sports Sports from fiscal year 2017 to 2021, broken down by product category. In 2021, footwear sales
Conducted by Hibbett Sports accounted for around 912 million U.S. dollars of Hibbett Sports' total net sales. Footwear and
apparel sales had grown considerably that year, while net sales of equipment have declined since
Survey period 2017 to 2021 2017.

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Hibbett Sports

Publication date April 2021

Original source Hibbett Sports - Form 10-K 2021, page 55

Website URL visit the website

Notes: Most recent fiscal year ended on January 30, 2021.

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66 References
Net sales of Big 5 Sporting Goods in the United States from 2017 to 2020 (in million U.S. dollars)
Big 5 Sporting Goods' net sales in the U.S. from 2017 to 2020

Description
Source and methodology information
The timeline depicts the net sales of Big 5 Sporting Goods in the United States from 2017 to 2020.
Source(s) Big 5 Sporting Goods In 2020, the net sales of Big 5 Sporting Goods amounted to just over one billion U.S. dollars in the
Conducted by Big 5 Sporting Goods United States, a slight increase over last year's numbers.

Survey period 2017 to 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Big 5 Sporting Goods

Publication date April 2021

Original source Big 5 Sporting Goods - Form 10-K 2020, page 31

Website URL visit the website

Notes: n.a.

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67 References
Dollar sales share of Big 5 Sporting Goods in the United States in 2020, by product category (in
million U.S. dollars)
Big 5 Sporting Goods' dollar sales share in the U.S. in 2020, by product category

Description
Source and methodology information
This statistic depicts the dollar sales share of Big 5 Sporting Goods in the United States, by product
Source(s) Big 5 Sporting Goods category. In the fiscal year of 2020, Big 5 Sporting Goods' hard goods category sales amounted to
Conducted by Big 5 Sporting Goods around 624 million U.S. dollars.

Survey period 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Big 5 Sporting Goods

Publication date April 2021

Original source Big 5 Sporting Goods - Form 10-K 2020, page F-14

Website URL visit the website

Notes: n.a.

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68 References
Net sales of Nautilus Inc. worldwide from 2014 to 2020 (in million U.S. dollars)
Global revenue of Nautilus Inc. from 2014 to 2020

Description
Source and methodology information
This statistic depicts the worldwide net sales of Nautilus Inc., an American fitness goods
Source(s) Nautilus Inc. manufacturer from 2014 to 2020. In 2020, Nautilus Inc. had global net sales amounting to about
Conducted by Nautilus Inc. 550 million U.S. dollars, which is a significant increase compared to the previous year.

Survey period 2014 to 2020

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Nautilus Inc.

Publication date February 2021

Original source Nautilus Inc. Form 10K 2020, page 23

Website URL visit the website

Notes: n.a.

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69 References
Net sales of Nautilus Inc. worldwide in 2020, by region (in million U.S. dollars)
Global revenue of Nautilus Inc. in 2020, by region

Description
Source and methodology information
This statistic depicts the worldwide net sales Nautilus Inc., a U.S. fitness equipment manufacturer
Source(s) Nautilus Inc. in 2020, broken down by region. In 2020, Nautilus Inc. had net sales amounting to roughly 460
Conducted by Nautilus Inc. million U.S. dollars in the United States and nearly 45 million in Canada.

Survey period 2020

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Nautilus Inc.

Publication date February 2021

Original source Nautilus Inc. Form 10K 2020, page 57

Website URL visit the website

Notes: n.a.

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70 References
Net sales of Nautilus Inc. worldwide in 2020, by product line (in million U.S. dollars)
Global revenue of Nautilus Inc. in 2020, by product line

Description
Source and methodology information
This statistic depicts the net sales Nautilus Inc. worldwide in 2020, broken down by product line.
Source(s) Nautilus Inc. That year, Nautilus Inc.'s net sales had reached over 410 million U.S. dollars from its cardio
Conducted by Nautilus Inc. products segment.

Survey period 2020

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Nautilus Inc.

Publication date February 2021

Original source Nautilus Inc. Form 10K 2020, page 28

Website URL visit the website

Notes: * Cardio products include: connected-fitness bikes like the

Bowflex C6, VeloCore and Schwinn IC4, Max Trainer , Zero
Runner , treadmills, other exercise bikes, ellipticals and
subscription services. ** Strength products include: home gyms
and Bowflex SelectTech dumbbells, kettlebell and barbell weig
[...] For more information visit our Website

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71 References
What kind of sports equipment and gear have you purchased in the past 12 months?
Type of sports equipment and gear people purchased last year in the U.S. 2018

Description
Source and methodology information
This statistic shows the type of sports equipment and gear that consumers in the United States
Source(s) Statista Survey purchased in the previous 12 months as of 2018. That year, 37.7 percent of respondents said that
Conducted by Statista Survey they had purchased work-out equipment in the past 12 months.

Survey period August 1 - 2, 2018 The Survey Data Table for the Statista survey on sports brands in the United States 2018 contains
the complete tables for the survey including various column headings.
Region(s) United States

Number of respondents 509

Age group 18 years and older

Special characteristics U.S. responents who bought sports equipment and gear in the
past 12 months

Published by Statista Survey

Publication date November 2018

Original source statista.com

Website URL visit the website

Notes: * Multiple answers were possible.

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72 References
What kind of sports equipment and gear have you purchased in the past 12 months?
Type of sports equipment and gear people purchased last year U.S. 2018, by gender

Description
Source and methodology information
This statistic shows the type of sports equipment and gear that consumers in the United States
Source(s) Statista Survey purchased in the previous 12 months as of 2018, broken down by gender. That year, 42.7 percent
Conducted by Statista Survey of female respondents said that they had purchased work-out equipment in the past 12 months.

Survey period August 1 - 2, 2018 The Survey Data Table for the Statista survey on sports brands in the United States 2018 contains
the complete tables for the survey including various column headings.
Region(s) United States

Number of respondents 509*

Age group 18 years and older

Special characteristics U.S. responents who bought sports equipment and gear in the
past 12 months

Published by Statista Survey

Publication date November 2018

Original source statista.com

Website URL visit the website

Notes: * 323 female respondents and 186 male respondents. Multiple

answers were possible.

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73 References
How much in total have you spent on sports equipment and gear in the past 12 months?
Amount of money people spent on sports equipment and gear last year in the U.S. 2018

Description
Source and methodology information
This statistic shows how much consumers in the United States spent on sports equipment and gear
Source(s) Statista Survey in the previous year as of 2018. During the survey, 8.5 percent of respondents said they spent over
Conducted by Statista Survey 500 U.S. dollars on sports equipment and gear in the past 12 months.

Survey period August 1 - 2, 2018 The Survey Data Table for the Statista survey on sports brands in the United States 2018 contains
the complete tables for the survey including various column headings.
Region(s) United States

Number of respondents 509

Age group 18 years and older

Special characteristics Responents who bought sports equipment and gear in the past
12 months

Published by Statista Survey

Publication date November 2018

Original source statista.com

Website URL visit the website

Notes: n.a.

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74 References
How much sports equipment and gear have you bought in the past 12 months?
Number of sports equipment and gear items people purchased last year in the U.S. 2018

Description
Source and methodology information
This statistic shows how many items of sports equipment and gear consumers in the United States
Source(s) Statista Survey purchased in the previous 12 months as of 2018. During the survey, 14.7 percent of respondents
Conducted by Statista Survey said that they had purchased two sports equipment and gear items in the past 12 months.

Survey period August 1 - 2, 2018 The Survey Data Table for the Statista survey on sports brands in the United States 2018 contains
the complete tables for the survey including various column headings.
Region(s) United States

Number of respondents 509

Age group 18 years and older

Special characteristics Responents who bought sports equipment and gear in the past
12 months

Published by Statista Survey

Publication date November 2018

Original source statista.com

Website URL visit the website

Notes: n.a.

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75 References
Where do you usually purchase sports equipment & gear?*
Point of purchase for consumer sports equipment & sports gear in the U.S. 2018

Description
Source and methodology information
This statistic shows where consumers in the United States usually purchased sports equipment and
Source(s) Statista Survey sports gear as of 2018. During the survey, 61.1 percent of respondents said that they usually
Conducted by Statista Survey purchased sports equipment and gear, in person, at a nearby specialist store (such as Dick's
Sporting Goods or Foot Locker).
Survey period August 1 - 2, 2018
The Survey Data Table for the Statista survey on sports brands in the United States 2018 contains
Region(s) United States the complete tables for the survey including various column headings.
Number of respondents 509

Age group 18 years and older

Special characteristics Responents who bought sports equipment and gear in the past
12 months

Published by Statista Survey

Publication date November 2018

Original source statista.com

Website URL visit the website

Notes: * Multiple answers were possible.

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76 References
How often do you purchase sports equipment and gear online and in store?
Frequency of purchasing sports equipment and gear online and in store in U.S. 2018

Description
Source and methodology information
This statistic shows how often consumers in the United States purchased sports equipment and
Source(s) Statista Survey gear online and in store as of 2018. During the survey, 19.25 percent of respondents said that they
Conducted by Statista Survey never purchased sports equipment and gear online.

Survey period August 1 - 2, 2018 The Survey Data Table for the Statista survey on sports brands in the United States 2018 contains
the complete tables for the survey including various column headings.
Region(s) United States

Number of respondents 509

Age group 18 years and older

Special characteristics Responents who bought sports equipment and gear in the past
12 months

Published by Statista Survey

Publication date November 2018

Original source statista.com

Website URL visit the website

Notes: n.a.

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77 References